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A guideline for selling

The essential package for a successful business

.|
AGENDA

The background

What is Hosted365?

What is included?

Who is the target audience?

What are the main benefits of Hosted365 for SMBs?

How can you sell Hosted365?

More tools and information

2 .| A guideline for selling Hosted365
The background

Many small businesses are using cloud applications
and experiencing benefits never seen before

7
1

4

2009 2012

71% of SMBs are looking for
technology to enable their staff
to work anywhere anytime

2015

The average number of cloud
business applications used
by SMBs is growing fast

Source: Microsoft

3 .| A guideline for selling Hosted365

Source: Parallels

80% of SMBs experienced
improvements within six months
after moving to the cloud
Source: CSC
What is Hosted365 ?

Hosted365 is a cloud workspace which provides access anywhere to the
best cloud applications (email, calendar, collaboration, video conferencing,
email marketing, documents...) across all devices through a user-friendly
hosted desktop.

Hosted365 enables organizations to work from anywhere and at anytime,
with professional applications, avoiding IT hassle and getting the best value
at an affordable monthly fee.
4 .| A guideline for selling Hosted365
What does Hosted365 include?
Gateway4Cloud, the user-friendly cloud desktop
to access and manage all business apps from
one point of access through a single sign-on.
Fully customizable and optimized end-user
experience.

MailArchiving provides an additional mailbox
associated with the users primary mailbox, and
which appears alongside the primary mailbox in
Outlook and the Outlook Web App.

Microsoft Exchange, cloud-based email, 25GB
mailbox, calendar, task list and contacts with
always up-to-date protection from malware

CakeMail is an email marketing tool which
enables the user to easily develop and schedule
marketing campaigns and track their results.

Microsoft SharePoint, cloud-based service for
creating internal sites and websites to connect
colleagues, partners and customers. The ideal
collaboration tool.

Data is critical for every business. BackupAgent
provides a proper backup/recovery solution for
every day use.

Microsoft Lync, instant messaging, presence
and online meetings with PC-audio an HD video
conferencing.

SpamExperts strips your customers email of
spam and viruses before it gets to your server.

Office Web Apps for viewing, creating and
sharing MS Word, PowerPoint, Excel and
OneNote documents. Full license available as
an option.

StopTheHacker, secure websites with reputation
and blacklist monitoring and automatic malware
detection and removal.

Windows Web Hosting with Windows Web Apps
and Microsoft SQL database included. First year
domain name registration included for free
(gTLD)

Parallels SiteBuilder, professional site builder to
easily create and update websites. No technical
knowledge needed.

5 .| A guideline for selling Hosted365
Who is the target audience?

The target market for Hosted365 includes small to medium-sized businesses (SMBs)
and small office/home office (SOHO). With tools for flexible business modeling, you can
offer a broad range of services that go from basic email up to higher value services, such
as providing additional storage, Web hosting, backup, anti-spam, web conferencing,
email marketing…
The ideal customer profile:
 Is usually a decentralized business with multiple
offices, home offices and traveling sales staff
 Is looking for a flexible online workspace
 Is committed to a subscription-based pricing model
 Prefers to pay monthly, or yearly
 Aspires to strong customer support on cloud services
and knowledge of security
 Prefers the added value of a real partnership and
advise (not just a vendor relationship)
 Is willing to pay for value

6 .| A guideline for selling Hosted365
How Hosted365 addresses the business challenges of
SMBs?

7 .| A guideline for selling Hosted365
How to sell Hosted365 to SMBs?
Hosted365 is a solution specifically built to address SMBs’ business
challenges and get the best value adopting the cloud with one of a kind
technology. This guide is designed to help you drive your Hosted365 sales.
Just follow these four easy steps:

8 .| A guideline for selling Hosted365
How to sell Hosted365 to SMBs?

Identify customers and their biggest challenges with
technology
Start the discussion asking customers what their current use of cloud applications is
and what their biggest challenges with this technology are. With this information you will
identify customer’s top pain points and you can focus the discussion and showing how
Hosted365 can help them.
What is your current use of cloud services? Email, instant messaging, hosting, storage, …?
What are your biggest challenges with your current technology?

9 .| A guideline for selling Hosted365
How to sell Hosted365 to SMBs?

Challenge

Staying connected on the go

Share and connect with
colleagues and partners

Managing IT

The cost of technology

Main concerns

Sell the added value of Hosted365 by addressing key pain
points

- Limited remote access to information
is reducing effectiveness.
- Slow response to customer inquiries
when on the go.

- Failure of teams to communicate and
collaborate effectively across
geographic locations.

- Inefficiency caused by disconnected
technology from multiple vendors.
- Unreliable technology.
- Too much time spent managing
technology.

- Using free consumer technology
because the high cost of business
technology
- Using old technology – too costly to
upgrade.

Focus on your business and not your
IT.

There is no need to spend thousands
on licensing fees on hardware or
software; get enterprise grade business
tools (optimized for SMBs) for an
affordable monthly fee.

Selling points

Gateway4Cloud enables you to work
from virtually anywhere and anytime
with access to your files and apps
across all your devices.

Sign in from any PC for quick access to
your latest files, updated presentations
or schedule and measure a email
marketing campaign.
Respond quickly to customer requests
by being able to see who’s online from
your mobile device.

Improve your team productivity with
easy to use collaboration tools like MS
Exchange, Lync and SharePoint.
Save documents in the cloud by
default, share them with
customers/partners and be in control of
who gets access.
Conduct professional meetings with
colleagues, customers and partners,
through presence, IM, voice and video
conferencing.

10 .| A guideline for selling Hosted365

Use easy-to-use services that help you
keep your information secure and is
there when you need it.
Gateway4Cloud allows you to easily
add and remove users as required by
your business needs.
Easily manage email settings, control
access rights…

Pay an affordable one-year or monthly
subscription, without upfront server
costs.
Completely managed software
updates, hardware and platform
maintenance and hardware upgrades.
How to sell Hosted365 for SMBs?

Challenge

Simplify and overly complex IT
environment

Cloud Security

Adapt to my business needs

- Using free email accounts.
- Using consumer tools for connecting
online and sharing files (Skype,
dropbox…)
- Show a cheap business image

- Manage different solutions from
different URLs with different login
credentials.
- Deal with different interfaces and
look and feels.

- Keep data secure and available.
- Control applications access and user
rights.
- Worry about internet threats.

- Need for a solution that can grow
with the business.

With MS Exchange, you get access to
business email on your company’s
domain name and a 25 gigabyte
mailbox.

Gateway4Cloudo offers a centralized
one-click access to all your business
apps.

Selling points

Make a professional impression

Main concerns

Sell the value added of Hosted365 by addressing key pain
points

Hold effective online meetings through
Lync
Use a professional interface that is fully
customizable to access your business
apps, and giving a innovative image of
your business.
Easily build your own professional
website with Parallels Site Builder.

Primary takeaway after
addressing all concerns

Access critical business applications
and files through one familiar user
friendly environment with a single sign
on.
Fully customizable desktop by the enduser with the possibility to reorder apps
for new users, easy creation of new
categories and tiles for favorite apps,
links, files or folders.

Access, save and share information
through a highly secured environment
running in a Tier 4 datacenter in
Luxemburg. Reduce the complexity of
securing business information.
Get always up to date protection
against malware, spam, phishing
attacks, an other email threats.
Get peace of mind that your information
will be available with a financially
backed uptime guarantee and
automatic backup.

Easily add and remove users as
required by your business needs.
As an administrator, easily grant users
access to the applications they need for
everyday use.
No need for additional software to be
installed.
Add additional options and pay for what
you use.

Hosted365 is the best cloud solution optimized for SMBs to help them work safely from
anywhere-anytime, looking professional, avoiding IT hassle and getting the best value at an
affordable monthly fee.

11 .| A guideline for selling Hosted365

DEMO
How to sell Hosted365 for SMBs?

Main concerns

Manage common objections

12 .| A guideline for selling Hosted365
How to sell Hosted365 for SMBs?

Main concerns

Plan the next steps
Identify follow-up activities to solve possible doubts and close the sale (budget, needs,
timeline, decision maker, concerns...)

Send info requested and offer a sign up for a free trial – just
give away a monthly subscription for end-user test purposes
Evaluate and test the customer requirements - migration of
email, website etc.
Begin customer implementation planning – ask for our help if
you need it.

13 .| A guideline for selling Hosted365
More tools and information

We offer you our knowledge and experience so you can promote
awareness throughout your customer base. You will benefit from
plenty of other Hosted365 sales resources as images, logos,
banners, customer presentations, product sheets, customer stories
etc… on myLuxCloud, our sales partner portal.

Feel free to contact us to discuss your specific needs at
partnersuccess@luxcloud.com

14 .| A guideline for selling Hosted365
The essential package for a successful business

.|

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A guideline for selling Hosted365

  • 1. A guideline for selling The essential package for a successful business .|
  • 2. AGENDA The background What is Hosted365? What is included? Who is the target audience? What are the main benefits of Hosted365 for SMBs? How can you sell Hosted365? More tools and information 2 .| A guideline for selling Hosted365
  • 3. The background Many small businesses are using cloud applications and experiencing benefits never seen before 7 1 4 2009 2012 71% of SMBs are looking for technology to enable their staff to work anywhere anytime 2015 The average number of cloud business applications used by SMBs is growing fast Source: Microsoft 3 .| A guideline for selling Hosted365 Source: Parallels 80% of SMBs experienced improvements within six months after moving to the cloud Source: CSC
  • 4. What is Hosted365 ? Hosted365 is a cloud workspace which provides access anywhere to the best cloud applications (email, calendar, collaboration, video conferencing, email marketing, documents...) across all devices through a user-friendly hosted desktop. Hosted365 enables organizations to work from anywhere and at anytime, with professional applications, avoiding IT hassle and getting the best value at an affordable monthly fee. 4 .| A guideline for selling Hosted365
  • 5. What does Hosted365 include? Gateway4Cloud, the user-friendly cloud desktop to access and manage all business apps from one point of access through a single sign-on. Fully customizable and optimized end-user experience. MailArchiving provides an additional mailbox associated with the users primary mailbox, and which appears alongside the primary mailbox in Outlook and the Outlook Web App. Microsoft Exchange, cloud-based email, 25GB mailbox, calendar, task list and contacts with always up-to-date protection from malware CakeMail is an email marketing tool which enables the user to easily develop and schedule marketing campaigns and track their results. Microsoft SharePoint, cloud-based service for creating internal sites and websites to connect colleagues, partners and customers. The ideal collaboration tool. Data is critical for every business. BackupAgent provides a proper backup/recovery solution for every day use. Microsoft Lync, instant messaging, presence and online meetings with PC-audio an HD video conferencing. SpamExperts strips your customers email of spam and viruses before it gets to your server. Office Web Apps for viewing, creating and sharing MS Word, PowerPoint, Excel and OneNote documents. Full license available as an option. StopTheHacker, secure websites with reputation and blacklist monitoring and automatic malware detection and removal. Windows Web Hosting with Windows Web Apps and Microsoft SQL database included. First year domain name registration included for free (gTLD) Parallels SiteBuilder, professional site builder to easily create and update websites. No technical knowledge needed. 5 .| A guideline for selling Hosted365
  • 6. Who is the target audience? The target market for Hosted365 includes small to medium-sized businesses (SMBs) and small office/home office (SOHO). With tools for flexible business modeling, you can offer a broad range of services that go from basic email up to higher value services, such as providing additional storage, Web hosting, backup, anti-spam, web conferencing, email marketing… The ideal customer profile:  Is usually a decentralized business with multiple offices, home offices and traveling sales staff  Is looking for a flexible online workspace  Is committed to a subscription-based pricing model  Prefers to pay monthly, or yearly  Aspires to strong customer support on cloud services and knowledge of security  Prefers the added value of a real partnership and advise (not just a vendor relationship)  Is willing to pay for value 6 .| A guideline for selling Hosted365
  • 7. How Hosted365 addresses the business challenges of SMBs? 7 .| A guideline for selling Hosted365
  • 8. How to sell Hosted365 to SMBs? Hosted365 is a solution specifically built to address SMBs’ business challenges and get the best value adopting the cloud with one of a kind technology. This guide is designed to help you drive your Hosted365 sales. Just follow these four easy steps: 8 .| A guideline for selling Hosted365
  • 9. How to sell Hosted365 to SMBs? Identify customers and their biggest challenges with technology Start the discussion asking customers what their current use of cloud applications is and what their biggest challenges with this technology are. With this information you will identify customer’s top pain points and you can focus the discussion and showing how Hosted365 can help them. What is your current use of cloud services? Email, instant messaging, hosting, storage, …? What are your biggest challenges with your current technology? 9 .| A guideline for selling Hosted365
  • 10. How to sell Hosted365 to SMBs? Challenge Staying connected on the go Share and connect with colleagues and partners Managing IT The cost of technology Main concerns Sell the added value of Hosted365 by addressing key pain points - Limited remote access to information is reducing effectiveness. - Slow response to customer inquiries when on the go. - Failure of teams to communicate and collaborate effectively across geographic locations. - Inefficiency caused by disconnected technology from multiple vendors. - Unreliable technology. - Too much time spent managing technology. - Using free consumer technology because the high cost of business technology - Using old technology – too costly to upgrade. Focus on your business and not your IT. There is no need to spend thousands on licensing fees on hardware or software; get enterprise grade business tools (optimized for SMBs) for an affordable monthly fee. Selling points Gateway4Cloud enables you to work from virtually anywhere and anytime with access to your files and apps across all your devices. Sign in from any PC for quick access to your latest files, updated presentations or schedule and measure a email marketing campaign. Respond quickly to customer requests by being able to see who’s online from your mobile device. Improve your team productivity with easy to use collaboration tools like MS Exchange, Lync and SharePoint. Save documents in the cloud by default, share them with customers/partners and be in control of who gets access. Conduct professional meetings with colleagues, customers and partners, through presence, IM, voice and video conferencing. 10 .| A guideline for selling Hosted365 Use easy-to-use services that help you keep your information secure and is there when you need it. Gateway4Cloud allows you to easily add and remove users as required by your business needs. Easily manage email settings, control access rights… Pay an affordable one-year or monthly subscription, without upfront server costs. Completely managed software updates, hardware and platform maintenance and hardware upgrades.
  • 11. How to sell Hosted365 for SMBs? Challenge Simplify and overly complex IT environment Cloud Security Adapt to my business needs - Using free email accounts. - Using consumer tools for connecting online and sharing files (Skype, dropbox…) - Show a cheap business image - Manage different solutions from different URLs with different login credentials. - Deal with different interfaces and look and feels. - Keep data secure and available. - Control applications access and user rights. - Worry about internet threats. - Need for a solution that can grow with the business. With MS Exchange, you get access to business email on your company’s domain name and a 25 gigabyte mailbox. Gateway4Cloudo offers a centralized one-click access to all your business apps. Selling points Make a professional impression Main concerns Sell the value added of Hosted365 by addressing key pain points Hold effective online meetings through Lync Use a professional interface that is fully customizable to access your business apps, and giving a innovative image of your business. Easily build your own professional website with Parallels Site Builder. Primary takeaway after addressing all concerns Access critical business applications and files through one familiar user friendly environment with a single sign on. Fully customizable desktop by the enduser with the possibility to reorder apps for new users, easy creation of new categories and tiles for favorite apps, links, files or folders. Access, save and share information through a highly secured environment running in a Tier 4 datacenter in Luxemburg. Reduce the complexity of securing business information. Get always up to date protection against malware, spam, phishing attacks, an other email threats. Get peace of mind that your information will be available with a financially backed uptime guarantee and automatic backup. Easily add and remove users as required by your business needs. As an administrator, easily grant users access to the applications they need for everyday use. No need for additional software to be installed. Add additional options and pay for what you use. Hosted365 is the best cloud solution optimized for SMBs to help them work safely from anywhere-anytime, looking professional, avoiding IT hassle and getting the best value at an affordable monthly fee. 11 .| A guideline for selling Hosted365 DEMO
  • 12. How to sell Hosted365 for SMBs? Main concerns Manage common objections 12 .| A guideline for selling Hosted365
  • 13. How to sell Hosted365 for SMBs? Main concerns Plan the next steps Identify follow-up activities to solve possible doubts and close the sale (budget, needs, timeline, decision maker, concerns...) Send info requested and offer a sign up for a free trial – just give away a monthly subscription for end-user test purposes Evaluate and test the customer requirements - migration of email, website etc. Begin customer implementation planning – ask for our help if you need it. 13 .| A guideline for selling Hosted365
  • 14. More tools and information We offer you our knowledge and experience so you can promote awareness throughout your customer base. You will benefit from plenty of other Hosted365 sales resources as images, logos, banners, customer presentations, product sheets, customer stories etc… on myLuxCloud, our sales partner portal. Feel free to contact us to discuss your specific needs at partnersuccess@luxcloud.com 14 .| A guideline for selling Hosted365
  • 15. The essential package for a successful business .|