1.
G I R L
R I S I N G
C A M P A I G N
HOW
I
CRAFTED
MY
CAREER
IN
THE
TECH
INDUSTRY
@lyne'eanthony

2.
MY
TIMELINE
PAST,
PRESENT,
FUTURE
@lyne'eanthony

3.
CULTIVATE
YOUR
AMBITION
Start
a
list
@lyne'eanthony

4.
My
List
in
1994
•
•
•
•
•
Get
a
degree
Get
out
of
Pietermaritzburg
Pay
off
my
student
loan
quickly
Move
Overseas
Have
1
or
2
kids
before
the
age
of
29
@lyne'eanthony

5.
YEARS
PASSED
BY
@lyne'eanthony

6. PAST/PRESENT

7. PAST/PRESENT

8. PAST/PRESENT/FUTURE

9.
Revisited
my
list
in
2009
•
•
•
•
•
•
•
Get
a
degree
Get
out
of
Pietermaritzburg
Pay
my
student
loan
quickly
Move
Overseas
Have
1
or
2
kids
before
the
age
of
29
30
Move
back
home
Find
a
job
that
I
love
@lyne'eanthony

10. Goodbye
UK
and
Hello
(again)
S.A
@lyne'eanthony

11. Taking
on
amazon’s
kindle
@lyne'eanthony

12. 9
months,
4
job[ba/pm/
po/dev
manager]
roles,
4
plaYorms
later
@lyne'eanthony

13. st
eReading
Launched
1
Mobile
Product
in
SA
@lyne'eanthony

14.
My
List
in
2011
•
•
•
•
•
•
•
Get
a
degree
Get
out
of
Pietermaritzburg
Pay
my
student
loan
quickly
Move
Overseas
Have
1
or
2
kids
before
the
age
of
29
30
Move
back
home
Find
a
job
that
gives
me
purpose
and
I
love
@lyne'eanthony

15. Hello
Prezence
Digital
@lyne'eanthony

16. Taking
on
the
mobile
world
@lyne'eanthony

17. Building
SoluPons
for
9500+
of
these
@lyne'eanthony

18. Mobilising
for
everyone
@lyne'eanthony

19. MY ROLE
What
do
I
Actually
Do?
As
Head
of
Product/Apps
• New
Business
Development
• Work
with
Brands
To
Solve
Business
Challenges
with
Mobile
Products
• User
Experience
Design
• Product
ExecuPon
with
Tech
Teams
@lyne'eanthony

20. 26
months
later
24
products
later,
Over
2
million
users
@lyne'eanthony

21. Vodacom
AppStar
2012
regional
winner
Ster-Kinekor app suite

23. BidorBuy
Android
-­‐
CONCEPTION:
BA
&
UX)
Core
User
Stories
-­‐>
NaPve
UX
-­‐>
Flows

24. BidorBuy Android – STEP2: CONCEPT to FINAL
Winner
2013:
Best
App
in
Africa
Davey
2013:
Gold
Best
mobile
app

25. #4 innovation

26. CONCLUSION
Making
a
career
of
something
You
are
passionate
about
Is
Effortless
Find
your
inspiraPon!!
@lyne'eanthony

27. THANKS
FROM
THE
ORIGINAL
GEEK
GIRL
Lyne'e
Hundermark
@lyne'eanthony