Companies are hiring. Quality candidates are in short supply. With an improving economy, companies demand “best in class” talent. Find out how the rules are changing in favor of the candidates. Discover the latest hiring trends and specifics for marketing and communications from executive recruiter, Lynn Hazan of Lynn Hazan & Associates. Hazan will review how big data, analytics, digital, innovation, technology and demographics affect career opportunities. She will discuss what’s hot and trending with regard to corporate, agency and entrepreneurial companies, and the ever-changing job market. Hear why work is no longer just a “place” and how free lancers can monetize their talent. Learn how tracking a recruiter’s activity gives you a front row seat on emerging jobs and how to position yourself as the candidate of choice.

1. Hiring Trends 2014:
A Recruiter’s Perspective
Career Transition Center
January 27, 2014
Lynn Hazan
Erin Harte
© 2014 Lynn Hazan & Associates, Inc.

2. The Year of the Horse
 Starts
January 31, 2014 and lasts until February
18, 2015

Last Year of the Horse took place in 2002
 Fortunate
year that brings luck and good things

3. The “New Normal” - Job Market
V - Volatile
U - Uncertain
C - Complex
A - Ambiguous
Derived from military vocabulary in the 1990’s

4. Antidote to “New Normal”
V - Vision
U - Understanding
C - Clarity
A - Agility
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A new way of thinking!

5. Economic Outlook 2014
 Chicago
= 2.9% growth, lower than
national average
Job growth expected to increase by 1.5%
(1.75% nationally)
 Personal income growth = 6% (on par with
national average)
 Unemployment rate in Chicago down to 6.5%
(from 7.44% in 2013)

From Crain’s Chicago Business, January 6, 2014

6. Chicago 2014
 Home



sales UP
Shortage of new homes
Remodeling/Rehab products and services UP
Foreclosures down
 Manufacturing

industry growth
Demand trickle down - raw materials providers
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7. Overview of Industry Trends
Big
Data
Dynamic
Pricing
S.T.E.M.
Social
Media
Tech/Mobile
Freelance
Work

8. A Survey
What do YOU do first thing in the morning?
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9. Patterns of Behavior
Candidates
& Companies behave in certain
manner
Recognize patterns, make them work for you
Create competitive advantage
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10. Big Data


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
Predict what people
want ahead of time
 Amazon, Facebook
Enterprises expected to
spend average of $8M
on Big Data in 2014
Privacy issues?
 Target credit card
scam
From http://www.forbes.com/sites/louiscolumbus/2014/01/12/2014-the-year-big-data-adoption-goesmainstream-in-the-enterprise/

11. The Three Vs of Big Data
 Volume

Size/amount generated
 Variety

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Range of formats
 Velocity

Rate at which data is
produced

12. Patterns Repeat
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13. Dynamic Pricing
 Market
trends stay relevant
 Companies
compete on fair
playing field, adjust
prices - online and
in-store
 Uber, Best Buy
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From http://www.zdnet.com/the-future-of-retail-is-dynamic-pricing-so-why-cant-we-get-it-right7000021444/

14. Science, Technology, Engineering,
Mathematics (S.T.E.M.)

Increased investment in
science and math careers =
more middle class jobs


From
50% of STEM jobs are
available to people
without a four year
degree
Growth rate = 3x faster than
non-STEM jobs (17% growth
in 2014)
http://www.usatoday.com/story/opinion/2014/01/10/engineerin
g-mathematics-stem-gillibrand-kennedy-column/4361837/
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15. Analytics
 Integral
to ALL jobs
 Tools make it
easier to decipher
data
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 Marketers
on
Google Analytics

16. Social Media

Hot SM Jobs for 2014
(frombrazencareerist.com)
1.SEO Specialist
2. Social Media Strategist
3. Online Community Manager
4. Social Media Marketing
Manager
5. Social Media Marketing
Coordinator
6. Blogger/SM Copywriter

LH&A’s SM Jobs
(from lhazan.com)





Social Media
Specialist/Community
Manager
Global Digital Architect
Copywriter
Marketing Manager
Web Analytics (SEO)
Specialist

17. Tech/Mobile
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
Coming




Drones as delivery
system
Wearable tech (smart
watches, Google glass)
3D printing pen
20% growth of tablet
industry (forbes.com)
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
Going



Plasma TVs (Panasonic
to discontinue)
MP3 players (driven out
by smartphones and
tablets)
Hard disk drives
From http://www.foxnews.com/tech/2014/01/11/2014-what-coming-and-what-going/

18. Ever-changing Technology
 Transportation

ZipCars, Divvy Bikes
 “Smart”

Homes
Google’s buyout of
Nest
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19. Freelance Work
 Contract-to-hire
positions - wait and see attitude
(Obamacare)
 Recent college grads get foot in door
 “By 2020, more than 40% (of the workforce)
will be freelancers or contractors”
(Crain’s Chicago Business, 2014)
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20. Generation Z - Their Impact on the
Job Market





Born 1990 - 2010
Consume media online
more than offline
Social network oriented
Shift in the way products
will be marketed
“Authentic experience”
From Marketing News, December 2013
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21. Population by Generation
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22. Generational Differences
 WWII Generation
(1922-1945)


Work = obligation
Want reverence for
their knowledge
 Boomers
1964)


(1946-
Career = excitement &
adventure
Want to be needed

23. Generational Differences
 Generation
1980)


X (1965-
Work =
entrepreneurial
Want flexibility
 Generation
Y/Millennials (19812000)


Work = means to an
end
Like to work in teams

24. Boomers in the Workforce
 60
is the new 40
 Anticipated brain drain
 Delay retirement
 Consulting/freelancing
 Re-invent work after
retirement
 Healthcare = best field for
workers 50 +
 AARP - Best Employers for
workers over 50

25. Reinvent Yourself Professionally
Successful
Boomers create
demand for talent
and start their own
business.

26. Welcome to New Era @ Work
 Multi-generational
(must work together
in real time and
virtual)
 Technology enhanced
 Reverse mentoring

27. Welcome to the New Workplace
 Entire
staff not always at
office at same time.
 Employers more flexible;
adapt to changing
employee needs.
 Companies offer flex-time,
work from home options,
and/or alternative tracks for
career advancement.

28. The Importance of Continuing Education
Must-have
in a
competitive market
Best candidates
reinvent themselves,
stay educated, and
up-to-date on new
technology. Ex:
Search Engine
Marketing (SEM)

29. Change in the Role of the Recruiter
 Relationship
management

Managing longterm relationships
 PROactive
sourcing
 See trends ahead
of time

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Sneak previews of
emerging growth
 Seek
out
candidates 1 on 1
vs. “post and pray”

30. What’s Happening at LH&A
 Entering
29th year as
recruiter; 15 as LH&A
 Content among top
4% viewed on
Slideshare
 Consistently quoted in
top Chicago and
national publications!
Intern Reunion 2014

31. 2013 Filled Jobs at LH&A











Global Brand Director
Digital Media Strategist
Marketing Manager
PR Account Exec
Senior VP Innovation/Business
Leadership
Marketing Coordinator
Senior Marketing Manager
Marketing Analyst
Social Media Expert
Social Media Manager
Manager - Email Marketing
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32. Current Needs - LH&A
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• Designer - Corporate
• Event Manager
• Sales Account Exec
• Marketing Manager Real Estate
• VP Innovation and
Engagement
• Director - Qualitative
Research

33. Clients Seek 21st Century Skills
Creativity & Innovation
 Critical Thinking & Problem
Solving
 Communication &
Collaboration
 Productivity & accountability
 Leadership & Responsibility
 Technology Literacy
 Flexibility & Adaptability
 Initiative & Self Direction
 Social & Cross Cultural
Skills
 Social media literacy


34. Must have skills for Candidates at
LH&A
 Writing
 Analytic
and
Quantitative
 Social Media & digital
skills
 Collaborative work
styles
 Industry specific
experience
 Strategy
and tactics
 Biz Development
 Managing clients,
supervisory skills
 Foreign Language
skills
How do you compare?

35. What Candidates Seek in Employers
 Stability
 Engagement
 Learn
 Tech
 Community
 Feel
appreciated
 Let them teach
 Opportunity to use
social media
What are YOU seeking in an employer?

36. What is your UPS?
What makes you special?

37. Trend Blog/Resources
 Trendwatching.com
 Futurist:
David Houle’s blog for hot tips:
 Evolutionshift.com
 http://davidhoule.com/forecasts/
 Marketingcharts.com
 McKinsey Global Institute Publications
 Did you know 6.0 (on YouTube)

38. A Quick Glance - 2014
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Press:Here TV Trend
Watch 2014
7 Consumer Trends
to Run With in 2014
(Trendwatching.com)

39. Find Lynn Hazan & Associates
Twitter: lynnhazan
Linkedin: Lynn Hazan
Facebook: Lynn Hazan
SlideShare: Lynn Hazan
EzineArticles: Lynn Hazan
Vine: Lynn Hazan
#MyLHAstory
55 E Washington St
Suite 715
Chicago, IL 60602
312-863-5401
Lynn@lhazan.com
www.lhazan.com
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