Lynn Hazan's presentation to recruiters on using social media tools such as LinkedIn to gain publicity as a hiring expert.

1. © 2009 Lynn Hazan and Associates. All Rights Reserved LinkedIn and Social Networking: Position Yourself as an Expert in Your Field Corporate Warriors June 25, 2009

2. "It is not the strongest of the species that survive, not the most intelligent, but the ones most responsive to change." Charles Darwin

3. How do you position yourself as an expert in recruiting? This is your challenge. This is your opportunity.

10. Spheres of Influence -- Individual Contacts YOU Arts/Culture Listservs Professional Associations Social Clubs Places of Worship Universities Attended Sports and Clubs Community Organizations Fill in your own group Fill in your own group

12. Social Networking Options

13. Refresh your content regularly

15. Add your own firm

17. Recommendations Get recommended Recommend others

18. Join groups Alumni groups Professional associations Create your own group Create your own

19. I’m Working On… Promote yourself to your network

20. What are you working on? Keep up with your network

22. Company Buzz LinkedIn Applications Searches twitter for posts about your company or other keywords that you choose

23. LinkedIn Applications My Travel by Tripit Shows your upcoming trips and notifies you when people in your network are in your area

24. LinkedIn Applications Huddle Workspaces Get your team working together online. Private workspaces for discussion and document sharing.

25. LinkedIn Applications Reading List by Amazon Share what you’re reading with others, and see what other people are reading

26. Create Content on SlideShare LinkedIn Applications

27. After posting a presentation, LH&A was featured on SlideShare’s Career frontpage: An endorsement from SlideShare

28. Post a Slidecast

29. An underutilized resource Promote yourself with your resume and portfolio Add the SlideShare app to your LinkedIn page and get more usage from your content

30. How am I doing? Psst… Be a LinkedIn spy

31. Check Out Who’s Viewed Your Profile Find this on right side of your LinkedIn home page It’s only visible to you!

32. Click “See more” for your own mini survey

33. Networking & Social Media = Visibility, value-add and demand for your talent/expertise

34. Live long and prosper! Lynn Hazan [email_address] www.lhazan.com 312.863.5401