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Using LinkedIn, Twitter and Facebook in Your Job Search
1. Using LinkedIn,
Facebook and
Twitter in Your Job
Search
AMA Career Workshop #1
Lynn Hazan, Lynn Hazan & Associates
James Heckman, American Marketing
Association
2. "It is not the strongest of
the species that survive,
not the most intelligent,
but the ones most
responsive to change."
Charles Darwin
3. Web 2.0 Shift in Content
Professional Vs. Citizen Generated
• Professional pubs • Blogs
• Newspapers • RSS Feeds
• Trade magazines • YouTube
• Business pubs
• Google
• Reference books
• Wikis
• Professional
Associations • Online Communities
4. What is Your Expertise in a
Changing World?
• Who are you?
• Strengths & core competencies
• Reinvent yourself, your skills
• How to get word out about yourself
5. Networking =
• Human
• Rapport and Relationship
• Person to person
• Lifelong
6.
7. Key to Networking
• Build lifelong
relationships
• Build within/outside
companies
• Join professional
associations,online
social networks
• Build horizontally &
vertically
8. Spheres of Influence -- Individual Contacts
Organizations
Community
Pl
ac
ro r
n g ou
es
up
ow in y
ofW
Soc
ll
ial C or
Fi
lubs sh
ip
rvs
Listse
YOU Pro
fess
ulture iona
Arts/C l As
soci
U atio
n n s
Sports and Clubs
A iver
ro our
tte si
ng ny
up
nd tie
ow ill i
ed s
F
9. Professional Associations
• American Marketing Association
• Industry-specific
Charities and causes:
• Volunteer and get involved
• Continue education
10. The C’s of Social Media
• Content
• Community
• Connections
• Conversation
• Constantly changing
14. Make Sure You Are Discoverable
• Easy to contact from your
LinkedIn page:
– Via email address
– Link to blog
– Phone number
• So that hiring managers
AND recruiters can find YOU
16. Invitation to join LinkedIn
Dear Lynn,
I look forward to meeting you and learning
from your presentation tonight at the AMA
meetup. I'd like to add you to my professional
network on LinkedIn.
Thanks, Patricia Sorenson
Pe rso nalize
y o ur
inv it at ions
17. Recommendations
Re c
om
m
Ge t de d ot h e nd
e rs
m me n
re co
18. Create
your
own
group
Join s
up
g ro
Alumni
groups Professional
associations
30. An
underutilized
resource
app
Slid e Share
Add t he inke dIn pag e
L
t o y o ur re usag e f ro m
mo
and g e t r cont e nt
y ou
Promote
yourself
with your
resume
and
portfolio
36. Lingo of the Twitter
Universe
•Tweet
•Follow / Follower
•Direct Message
•Hashtag: a way to
connect messages
on the same subject
●
Chicago AMA
Hashtag:
#chiama
37. Twitter – What’s the
Point?
•Broadcast medium
•Research tool
•News service
38. In-Depth Twitter Tutorial
• http://www.slideshare.net/chrisabraham
/a-practical-guide-to-twittering-for-
business
39. Brett Farmiloe’s Twitter Tips
10 Twitter Tools A Social Media
Manager Uses
http://phoenix.jobing.com/blog_po
st.asp?post=19285
44. Allfacebook.com
QuickTimeª and a
TIFF (Uncompressed) decompressor
are needed to see this picture.
Blog on news, analysis
and insight related to
Facebook
45. Networking & Social Media
= Visibility, value-add and demand
for your talent/expertise
46. Live long and prosper!
Lynn Hazan
lynn@lhazan.com
www.lhazan.com
312.863.5401
47. To sign up for Lynn’s E-jobs, the free,
confidential listserv from Lynn Hazan &
Associates:
Clearly print your name
and email address on the
sign up sheet!
48. Join us for the next two
AMA/LH&A Career
Workshops!
Part 2: Resumes Part 3: Interviewing
Tuesday, July 28 Thursday, August 13
6:30 - 8:00 6:30 - 8:00