2. Who Are You And What Do
You Stand For?

3. Who Are You And What Do You Stand For?
Values are one of those things that can sometimes sound a
bit ‘pink and fluffy’; often we associate them with a few nice
words or phrases on a mission statement or corporate
website.
But what are Values and why are they
so important?

4. Who Are You And What Do You Stand For?
I’ve learned that knowing and understanding our own core
values – at work, at home, in relationships, is crucial.
Values reflect what is important to us.
They underpin how we live our life, how we view the
world, what we tolerate in ourselves, the type of
organizations we want to work for, our motivations and
how we lead and like to be led.

5. Who Are You And What Do You Stand For?
And when people are unhappy, unfulfilled or angry at work I
find more and more that it is because their own values are not
in alignment with the organizational values (explicit or not), or
their own leader’s values or they feel ‘out of sync’ with the rest
of their team.
It just ‘feels’ wrong.
You can hire the most technically able and competent people in
the world but if the cultural ‘fit’ is wrong, they’ll underperform or
they won’t hang around.

6. Who Are You And What Do You Stand For?
A value is something you need – indeed MUST have – in order
to feel fulfilled. Now, most of us can draw up a list of things that
are important to us but core values go deeper.
If you know what triggers a very
strong emotion in you then it is
highly likely that a core value
has been touched.

7. Who Are You And What Do You Stand For?
Values and beliefs drive the decisions we make.
Of course, values can be limiting as well as positive – and in
order to let go of our limiting values (blame and revenge for
example) we need to understand and eliminate our fear-based
beliefs.
To understand this more deeply I strongly recommend you take
a look at the Barrett Seven Levels of Consciousness Model

8. Who Are You And What Do You Stand For?
But where do our core values come from?
They come from many places. They are shaped by our upbringing;
what we learned was acceptable or not when we were growing up.
They might change as we experience new things in the world or
changing life conditions.
Some of our values are cultural or historical. Some might change
over time. Some will stay with us and we will not change them, come
what may, EVER.

9. Who Are You And What Do You Stand For?
So the first thing is to be clear on your own values. Who are
you and what do you stand for? How do you live those values
on a daily basis? You can download a list of values here. Click
here.
Here’s an exercise to get you started
(it’s in three parts)

10. Who Are You And What Do You Stand For?
Part 1
Freefall writing – You write without censoring yourself; letting
your thoughts and feelings tumble onto the page.
(For some reason this works better if you write by hand….)
Go somewhere quiet where you will be undisturbed for 20
minutes or so.

11. Who Are You And What Do You Stand For?
On a blank sheet of paper just write whatever comes to mind starting
with:
A time when I was totally fulfilled, at my
best was when…….
And the feelings associated with
that time are……….
Then look at the values list (attached)
Click here and highlight the words which were totally present for you
at that time.

12. Who Are You And What Do You Stand For?
Part 2
Fill out the missing words in these two sentences:
If I don’t have xxxxxx in my life, I am unhappy, unfulfilled and
miserable.
 When I have xxxx I feel totally at one with myself, at peace with the
world and personally fulfilled.
 Look at that values list again (attached) and highlight any more key
words.

I find that most people have 10-15 words highlighted by this time. Can
you narrow it down to your top five? Or three?

13. Who Are You And What Do You Stand For?
Part 3



Write down your top five (or three) values.
What beliefs do you have behind each value?
What behavior do you demonstrate that relates to
each value and belief?
For example if you have ‘honesty’ as a value, your belief might be that
‘honesty
is the best policy.’
How do you demonstrate honesty in your daily life?
How would your team know that this is a strong value for you? Or your
friends or family?

14. Who Are You And What Do You Stand For?
Now what?
Once you’ve done this for yourself it’s a great exercise to share with
your
own teams.
And you can build on the value words to make them ‘come alive’.
So let’s imagine everybody in the team had ‘integrity’ as a value……
what
specifically does that mean to your team?
How do you make that value come alive?

15. Who Are You And What Do You Stand For?
How do you demonstrably live that value?
How would others know that you were living that value?
I’ve only touched the surface here and if you
want to read more on values, my favorite
resources are here:
www.valuescentre.com

16. For more information on how to develop
your Core Values please contact
pat@lynnscottcoaching.co.uk

17. www.lynnscottcoaching.co.uk