Social Prospecting with HubSpot

1. Social Prospecting with HubSpot
How to Use Social Media to Find New Leads
Rebecca Corliss, HubSpot

2. Rebecca
CORLISS
@repcor
Customer Marketing &
Communication
Previous: HubSpot’s
social team and
occasional video
songstress

3. POLL

4. Houston HUG Agenda
1
Social Media Opportunity
2
Social Prospecting
3
Exercise: Four Social Prospecting
Activities You Can Do Tomorrow
4
Open Discussion – Your Questions!
Lead

5. Averaging
At 70%
5Pew Research

6. 6Pew Research

8. WHAT IS SOCIAL PROSPECTING?

9. How HubSpot can help: Social Inbox

10. WORKSHOP

11. 1. Set Your Strategy
1.
Write down the top three keyword
phrases that people use to find you
on search.
2.
Write down three pieces of content
that are related to the search
results of your keyword phrases.
3.
Go to Social Inbox. (No Social
Inbox, try Twitter Search.)

12. Discussion
1.
What do you hope you might find?
2.
How can you use your content to
start generating prospects from
your social?

13. 2. Mind Relationships
1.
In Social Inbox, check out the
different colors differentiate new
contacts from leads and customers.
2.
Think about how you might respond
to these people differently.

14. Discussion
1.
Why is it important to have a
different type of follow up
depending on who the person is?
2.
Depending on the lifecycle stage,
what action might you want each
group to achieve?

15. 3. Target Lists
1.
Select a list of contacts you’ve built.
(Or build a new one based on list
criteria.)
2.
Set up search filters related to your
keywords.

16. Discussion
1.
What other contact streams could
you create?
1.
How might your Sales team use
Social Inbox? Other parts of your
organization?

17. 4. Other Networks
1.
Use your keywords to find LinkedIn
Groups.
2.
On Facebook, Like pages your
potential prospects might like.
3.
If you want, subscribe to email
updates.

18. FOR NEXT TIME...
Did you find any success with social
prospecting?
Which networks worked the best for you?
Which ones didn’t?
What tips or tricks can you pass on to
others?

19. Thanks! Now, let’s get to
questions!
@repcor