Presentation by Pavan Mathew, Global Head of Connected Car at Telefonica Digital, in the IVI 2013 in London.

1. Roaming
Data
Access:
Carrier
Insights
and
OEM
Perspec:ves
Pavan
Mathew,
Global
Head
of
Connected
Car
Telefonica
Digital
IVI
2013,
London
Sep
26th
2013

2. © Telefónica S.A | All rights reserved m2m
OnStar
leads
the
market
in
the
US
for
the
connected
car.
1
Country
320
M
Subscribers
4
Operators
Unified
regula:on,
no
Roaming
Costs,
1
language
(2
considering
Spanish)
Highly
concentrated
in
big
ci:es
3
of
them
have
almost
100%
geographical
coverage
in
the
US

3. © Telefónica S.A | All rights reserved m2m
European
ecosystem
is
much
more
complex…
Vehicles
1,1bn
(*)Non
exhaus:ve
790
M
Subscribers
5
BIG
Operators
>100
Networks
Various
views
and
beliefs
on
regula:on
(The
eCall
challenge)
Excluding
countries
in
CIS
region
None
of
the
operators
offer
100%
geographical
coverage
Even
the
large
operators
have
independent
networks
&
opera:ons
per
country
27-­‐40
Countries

4. © Telefónica S.A | All rights reserved m2m
Challenges
facing
European
operators…
OEM
Customer
vs.
Telco
Customer
Accessing
Factors
Customer
Rela>onship
Management
How
to
offer
a
regulatory
compliant
single
SIM
for
any
territory
compiling
with
regulatory
issues
Customer
support:
languages
and
data
mining
Roaming
cost,
bandwidth
for
high
data
consuming
services
&
quality
Ownership,
billing,
lifecycle
B2B
and
B2C
business
models
flexibility
Business
Models
Global
SIM
&
Seamless
Connec>vity
Mature
solu:ons
Focus
on
Challenges
to
be
faced

5. © Telefónica S.A | All rights reserved m2m
§ Operator alliances a key enabler
§ Subscription Swap localizes the SIM to the
operator selected over the air
§ Action is triggered automatically depending
on business rules define by operator
§ Third parties asking for IMSI ranges to
operators in order to set solutions (higher
costs)
§ Operators currently working in an alliance
Global SIM as the foundation…
Global SIM & Seamless
Connectivity

6. © Telefónica S.A | All rights reserved m2m
LTE deployments, alliances and regulation are solving
accessing factors
§ Roaming Cost are being driven down by EU
regulation
§ Outside EU Operator one to one roaming
agreements are set, special M2M alliances
are being secured by operators
§ Significant LTE deployments are expected
during 2014-2015. Bandwidth will be more
of a cost issue rather than technology
§ M2M service quality is assured by roaming in
best operators possible, or being able to
roam on more than one operator
§ New services and opportunities are enabled
Accessing Factors

7. © Telefónica S.A | All rights reserved m2m
§ Connectivity is not enough
§ Flexible (on-demand) B2C business
models
§ Carrier billing plus traditional
payments over one single APN
§ Transparent invoicing independently
if the SIM is roaming or has been
localized
§ Shared data plans
B2C more demanding than B2B (billing flexibility is a key
requirement from OEMs)
Flexibility on Business Models

8. © Telefónica S.A | All rights reserved m2m
§ 1st level support usually a mixed
responsibility between operator and
partner depending on the industry and
region
§ Operators utilizing third parties for most
regions
§ Recent entry into data mining
§ Developing strategies to integrate “Big
Data” to support retention and new
services
§ Data security is paramount – many
examples of missteps
CRM a big opportunity, but tread
carefully..
Customer Relationship
Management

9. © Telefónica S.A | All rights reserved m2m
§ Merging the “driver” (OEM customer)
and the “device”
§ Collaboration based on strength
§ Vehicle data (Diagnostics)
§ Developer community, Apps and
Infotainment
§ Usage lifecycle
§ Customer touch points
Unfied view and approach of the “customer”...
OEM Customer & Telco Customer

10. © Telefónica S.A | All rights reserved m2m
Other industries have solved similar challenges
Dell partners with Telefonica to give laptops pay-as-you-go mobile data access in
Europe
3G connectivity solution for notebooks and
tablets across Europe, mainly focus on corporate
sector and retail market.
Solution
ü It is activated out of the box and is ready to go.
ü No fixed contract.
ü No additional roaming charges.
ü Pay-as-you-go bundles are available at the
touch of a button, from 30 minutes up to 1
month, under B2C model
ü Two tariff structures providing cost effective
long term access and short term transparent
data roaming charges.
ü Dell provides sales channel and customer
support where Telefonica has no presence
Benefits
Telefónica strikes Europe-wide M2M deal with
Dell
“Telefónica and Dell collaborate to deliver the
broadest pay-as-you-go mobile broadband service
for notebooks and tablets across Europe —
enabled with a single M2M SIM
Dell NetReady, powered by Telefónica, is an
enhanced 3G connectivity solution for laptops and
tablets — delivering on-demand high-speed
Internet access
The solution allows companies to provide their
workforce with fast and reliable connectivity,
anytime and anywhere, paying only for what they
need.”
Tuesday, 7May 2013

11. © Telefónica S.A | All rights reserved m2m
& More to come
THANK
YOU!
Pavan
Mathew
|
Telefónica
Digital
Head
of
Connected
Car
|
M2M
Global
Services
Pavan.mathew@telefonica.com
|
Mob:
+1
734
679
9381