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Expor t Distribution Primer for Small
Manufacturers

Mike Scaglione – Director of International Sales – Printing Research, Inc.
A.
B.
C.
D.

By Region
By Countr y
Within Reach
Business Climate for Print
A.
B.
C.
D.
E.
F.

Web Search – Dealers
Website (Yours!)
Social Media for Business LinkedIn
Associations
CIA World Fact Book
Trade Shows
A.
B.
C.
D.
E.

F.

Product
Margins / Pricing / Terms
Language
Logistics
Suppor t Materials –
Por tfolio/Literature/Videos/Web
inars
Travel
A.
B.
C.

Agreements
Goals
ROI
A.
B.

C.
D.
E.

Expor t Impor t Bank
United States & Foreign
Commercial Ser vice (par t of the
U.S. Depar tment of Commerce)
Global Channel Par tners
NPES
CIA World Fact Book
A.
B.

C.
D.
E.

Expor t Impor t Bank
United States & Foreign
Commercial Ser vice (par t of the
U.S. Depar tment of Commerce)
Global Channel Par tners
NPES
CIA World Fact Book

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You're Never Too Small To Think Big - Mike Scaglione

Notas del editor

  1. How many domestic manufacturers here? Currently export? Selling to Canada or Mexico? Belong to the NPES or looked into exporting?
  2. Disseminating where to start and understanding the print market by region, country and what’s within reach.   Understanding business practices, opportunities and reasonable return of time and effort.   Napkin SWOT analysis, litmus test for going forward.
  3. Locating dealers from other manufacturer websites Is your site up to par? Do you utilize online social sites like LinkedIn for building networks and exposure? NPES and other associations World facts from the source that knows Trade shows attendance or participation.
  4. Product approval & adaptation for targeted market. Elec/Mech, CE or other required safety regulations. Utilizing a master distributor or dealer? Price competitive for market? Terms and payment! Language barriers Shipping Documentation, Literature and Manuals Traveling