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& BIG DATA

22/03/2013   MAPCITE © Internal/Confidential/External   1
BIG DATA
•   Capture
•   Curation
•   Storage
•   Search                         The Challenges
•   Sharing
•   Analysis
•   Visualisation

22/03/2013          MAPCITE © Internal/Confidential/External   2
MAPCITE Positioning
                                            Transactions              Credit Data
                             RFID
             Crime Data                                                    Social Data

        Customer Data                                                          Health Data

                                        BIG DATA                           CCTV Data
                Sales Data
                                                                             Web Logs


Capture Curation Storage                Search        Sharing Visualization & Analysis



                                                                              MAPCITE



22/03/2013                      MAPCITE © Internal/Confidential/External                     3
BIG DATA Potential to add value
• High velocity data (real-time)
• Increased capture of transactional data leading more accurate
  and detailed performance information
• Potential to impose narrower segmentation leading to better
  a understanding of target/consumer/patient and a more
  tailored solution/service/product…
• Improved analysis through richer data leading to better
  decision making
• Increased innovation potential through all of the above



22/03/2013           MAPCITE © Internal/Confidential/External   4
MAPCITE AND THE Potential to Realise
           BIG DATA Value

                                     capture/curation




                                                               APP

              BIG   Partner               MAPCITE
                                                                 APP
                                                                   APP
                                           CORE                      APP
             DATA                                                      APP




                                             visualisation/analysis/share




22/03/2013          MAPCITE © Internal/Confidential/External                 5
Realise BIG DATA Value

                       capture/curation



                                             A

             Partner
                                             P A
                                             P P A
                                                                   MAPCITE Solution
 BIG                      MAPCITE              P P A
DATA                       CORE                  P P A
                                                   P P
                                                     P             • MAPCITE CORE
                            visualisation/analysis/share              • visualisation
                                                                      • analysis
                                                                      • Sharing
                                                                      • API provision
                                                                   • MAPCITE APP Store
                                                                      • Loyalty
                                                                      • Mobile reporting
                                                                      • Salesforce management




22/03/2013                           MAPCITE © Internal/Confidential/External                   6
Target Sectors

•   Finance/Banking/Insurance
•   Retail/Consumer/Loyalty
•   Law Enforcement & Pre-Crime
•   Healthcare                                             Innovation
•   Government
•   Large Enterprise
•   Logistics & Performance

22/03/2013      MAPCITE © Internal/Confidential/External            7
Email us at
             Sales@MAPCITE.com

                         Or call

             +44 (0)845 6800004


22/03/2013      MAPCITE © Internal/Confidential/External   8

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MAPCITE BIG DATA

  • 1. & BIG DATA 22/03/2013 MAPCITE © Internal/Confidential/External 1
  • 2. BIG DATA • Capture • Curation • Storage • Search The Challenges • Sharing • Analysis • Visualisation 22/03/2013 MAPCITE © Internal/Confidential/External 2
  • 3. MAPCITE Positioning Transactions Credit Data RFID Crime Data Social Data Customer Data Health Data BIG DATA CCTV Data Sales Data Web Logs Capture Curation Storage Search Sharing Visualization & Analysis MAPCITE 22/03/2013 MAPCITE © Internal/Confidential/External 3
  • 4. BIG DATA Potential to add value • High velocity data (real-time) • Increased capture of transactional data leading more accurate and detailed performance information • Potential to impose narrower segmentation leading to better a understanding of target/consumer/patient and a more tailored solution/service/product… • Improved analysis through richer data leading to better decision making • Increased innovation potential through all of the above 22/03/2013 MAPCITE © Internal/Confidential/External 4
  • 5. MAPCITE AND THE Potential to Realise BIG DATA Value capture/curation APP BIG Partner MAPCITE APP APP CORE APP DATA APP visualisation/analysis/share 22/03/2013 MAPCITE © Internal/Confidential/External 5
  • 6. Realise BIG DATA Value capture/curation A Partner P A P P A MAPCITE Solution BIG MAPCITE P P A DATA CORE P P A P P P • MAPCITE CORE visualisation/analysis/share • visualisation • analysis • Sharing • API provision • MAPCITE APP Store • Loyalty • Mobile reporting • Salesforce management 22/03/2013 MAPCITE © Internal/Confidential/External 6
  • 7. Target Sectors • Finance/Banking/Insurance • Retail/Consumer/Loyalty • Law Enforcement & Pre-Crime • Healthcare Innovation • Government • Large Enterprise • Logistics & Performance 22/03/2013 MAPCITE © Internal/Confidential/External 7
  • 8. Email us at Sales@MAPCITE.com Or call +44 (0)845 6800004 22/03/2013 MAPCITE © Internal/Confidential/External 8