Efficient Use of Internet and Social Media Tools in Innovation Processes
•
3 likes•1,076 views
1. The document discusses efficient use of internet and social media tools in innovation processes, including concepts like open innovation, crowdsourcing, and social network analysis. 2. It provides examples of innovation intermediaries and how communities and social media like blogs can be used to capture ideas and get user feedback. 3. Social network analysis is discussed as a way to map knowledge flows and connections between people in an organization to enhance innovative thinking.
![Table of Contents ,[object Object],[object Object],[object Object],[object Object],[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
Recommended
More Related Content
What's hot
What's hot (20)
Similar to Efficient Use of Internet and Social Media Tools in Innovation Processes
Similar to Efficient Use of Internet and Social Media Tools in Innovation Processes (20)
More from Mikko Ahonen
More from Mikko Ahonen (20)
Recently uploaded
Recently uploaded (20)
Efficient Use of Internet and Social Media Tools in Innovation Processes
- 1. Efficient Use of Internet and Social Media Tools in Innovation Processes Mikko Ahonen Researcher University of Tampere Department of Computer Sciences, CIRCMI
- 3. Currently: Researcher at the University of Tampere (Open Innovation, Design, Information Systems, Ergonomics, Green IT). Finalising PhD thesis ”Information Systems in Innovation Management” Background – Mikko Ahonen Father Antti Ahonen = serial entrepreneur Newest start-up: Sustainable Mobile Ltd Tekes PARTECO, Innovation and social media research (2006-2008) Tekes Digital Learning –project (2001-2003) EU IST MOBIlearn –project, research group leader (2003-2006) TeliaSonera Ltd, service provider, program manager (2000-2001)
- 4. Opportunities or… Obstacles? Setting the Scene
- 6. Sources of Inspiration (Trott 1998, Clark et al . 2005) CASE!! Communities Crowdsourcing Unused patents Market studies Creativity Techniques New Technology Existing products SOURCES
- 8. Source: Peter Drucker, Innovation and Entrepreneurship (1985) Entrepreneurship = Systematic Search for Innovative Opportunities
- 11. Open Innovation
- 12. Closed versus Open Innovation (Chesbrough, 2003) Closed innovation process Open innovation process Ideas Ideas Research Development Time Research Development Time
- 13. Thomas Friedman: World is Flat Manufacturer? ttp://www.alibaba.com Logistics? Marketing? http://www.amazonservices.com/ Why can’t I get colourful headphones to iPodiin?
- 14. Mass-Customization vs. User Innovation Source: Antikainen, Ahonen & Mäkipää (2007)
- 15. Crowdsourcing
- 16. Crowdsourcing – Utilising the wisdom of crowds
- 17. A Thought Excercise: Please, pick up a Crowdsourcing-example (existing or fictive) Why is the consumer interested in it? What is the reward for participating? How does it make the customer relationship even better?
- 21. Web 2.0 and Communities
- 22. Web 2.0 - success factors 4. A platform for others 3. Local and global support 2. Constant improvement, innovation and value 1. Early entry / first mover 5. User content as an attraction Source: Armapartners (2006) http://www.armapartners.com/files/admin/uploads/W17_F_1873_34977.pdf
- 23. Web 2.0 – Tim O’Reilly (2006) http://www.longtail.com/the_long_tail/2005/10/web_20_and_the_.html?cid=9907757 Software Above the Level of a Single Device Cooperate, Don't Control The Perpetual Beta Some Rights Reserved Network Effects by Default Users Add Value Data is the Next Intel Inside The Long Tail
- 24. Case: Word-of-Mouth -marketing 1. Who is writing about open innovation? 2. Request: ”Please, could you test our service and write about it?” 4. Contacts, new users 2.
- 27. Manual exercise - first Uzzi & Dunlap (2005)
- 29. Challenges: Islands and Clicks
Editor's Notes
- I and my colleagues were running the first ‘ Children, Mobile phones and Learning’ pilots in Finland and perhaps in Europe. In the EU IST MOBIlearn project we were responsible for the adaptive user interface development (and mobile learning evaluation). As you can see, I have also worked for a teleoperator .That was an eye-opening experience.
- This Armapartners PDF is available in Examples: Innocentive – networked R&D – Strong ”company to university faculties&researchers” network. Still, not very open, not very ”Web 2.0”. Fabjectory – design rings – co-creation in a sense that Fabjectory with it’s user-designers help original VR-companies and their users to improve their 3D and real world models. Bookmooch – users create language-version and ”localise” services. Total Visibility, based on openness and trust. (Still, the site itself looks old, no fancy AJAX user interfaces ;-) Miss Helga – VW uses MySpace as a platform to create an interactive ad + a configurator (Test drive session) InnerTee – User created and mixed t-shirt designs attract visitors. Other good examples?
- The general discussion continued after my introduction in the Online Educa Berlin 2008. This slideset can be found in the Slideshare. Please, visit my blog. Comments welcome. Thank you for your interest Mikko