McDougall Interactive SEO Presentation 2010

John McDougall 978-283-0043 [email_address] Increasing Website ROI

Web Marketing since 1995 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Sample Ranks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],Web vs. Traditional Marketing 62 41 24 18 13 11 8 6 1

In the News ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Traditional Media is in Trouble

Enhancing Website Profits ,[object Object],[object Object],[object Object],[object Object],[object Object]

Create “Silos” For Your Content ,[object Object],Blue Widgets Green Widgets Fuzzy Blue Widgets Bumpy Blue Widgets Cool Green Widgets Hot Green Widgets

Visitors Trend Indicates Weekends Sales for Green Widgets saw a spike at 207 The newly launched Red Widget product received 1,516 visits Advanced Website Traffic Analysis

[object Object],[object Object],Traffic Sources Website 355 visits Blog 258 visits 1.2% Conv. Blog contribution to website Traffic Sources – Blog Value

Top 15 Landing Pages ,[object Object],[object Object],Page Entrances Avg.Page views % Bounce Rate Avg. Time (in mins) % Exit /home 59,740 1.7 53.0% 3.2 58.9% /e-branch/ 1,774 2.0 43.0% 3.0 48.9% /locations-and-hours/ 395 1.8 71.9% 1.5 56.8% /rates/deposit-rates.aspx 227 1.7 74.4% 2.0 60.5% /commercial-banking/online-banking.aspx 176 2.5 35.8% 2.7 39.7% /small-business-banking/online-banking.aspx 163 2.0 46.0% 2.4 50.2% /about-us/career-center/default.aspx 140 2.8 5.0% 0.4 35.9% /personal-banking/personal-checking.aspx 105 3.1 41.0% 1.8 32.6% /contact-us.aspx 100 2.1 55.0% 1.6 48.1% /personal-banking/consumer-borrowing/mortgages.aspx 86 4.0 17.4% 1.1 25.2% /personal-banking/ 58 4.2 22.4% 1.2 23.9% /about-us/ 40 3.5 37.5% 0.8 28.6% /small-business-banking/ 37 2.5 16.2% 1.3 39.4% /e-branch/mortgage-loan-services.aspx 34 2.8 61.8% 0.8 36.2% /rates/consumer-loan-rates.aspx 31 1.3 83.9% 0.9 79.5%

67% 21% 33.7% 7.1% 4.4% 4.8% Step Conversion Overall Conversion 18,335 6,170 1,298 874 813 2.3% 422 52% 34% Conversion Funnel Tracking 93% Visits To Web Site Shopping Cart Checkout Checkout Shipping Order Confirmation Checkout Payment

361 Visits 0.53% CTR 56% Bounce Rate 43 Visits 0.06% CTR 75% Bounce Rate 313 Visits 0.46% CTR 3% Bounce Rate 448 Visits 0.55% CTR 4% Bounce Rate 174 Visits 0.26% CTR 54% Bounce Rate 162 Visits 0.24% CTR 50% Bounce Rate 594 Visits 0.88% CTR 3% Bounce Rate 22 Visits 0.03% CTR 0% Bounce Rate 606 Visits 0.90% CTR 32% Bounce Rate 573 Visits 0.85% CTR 44% Bounce Rate 10 Visits 0.01% CTR 0% Bounce Rate 53 Visits 0.08% CTR 100% Bounce Rate Best Poor Banner Performance

48.1% 48.1% 13.4% 13.4% 9.1% 9.1% 3.7% 3.7% 3.2% 3.2% 2.5% 2.5% 1.2% These can be replaced by Clickable Banners Navigation Summary ,[object Object],[object Object],% Clicks from ‘Financial Aid’ to most popular links Visits = 1,004 Views = 1,431 Bounce Rate = 31% Exit Rate = 6%

Link Building What Is A Link? ,[object Object],[object Object],Your Website Site A Site B Site C

News Release Writing & Submission

Primary Monthly Activities Search Engine Optimization Link Building / PR Analytics / Conversions Social Media

Our Website: www.mcdia.com Our Blog: www.deeperclicks.com

McDougall Interactive SEO Presentation 2010

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