This primer on social media for churches and ministry is a step by step guide in developing a SM strategy for churches seeking to get engaged with Social Media

1. Ready! Set! Convert: Open Leadership in Church Communications September 21, 2010 Marvin Dejean Markcom Industries

2. Ready! Set! Convert 1 Getting The Word Out: Extending The Invitation 2 In the Beginning Was The Word: Growing The Conversation! 3 Having Your Say: The Final Word! 4 Hands On Sessions 2

3. Getting The Word Out: Extending The Invitation Should Your Church Invest in Social Media? “Everybody Else is Doing It” “We Are Being Left Behind” “We Want The Latest Cool Gadgets” "Why get on board and get involved with Social Media?" ROE+ROC=ROI Qualitative & Quantitative How does social media improve the quality of ministry and help move the church's objectives forward? 3

4. Communication Call To Action Qualitative Connecting 4 www.themegallery.com

5. Getting The Word Out: Extending The Invitation How will this new Social Media "thing" help our church, ministry or organization Communicate, Connect our Community, and Call People to Action? 5

6. Getting The Word Out: Extending The Invitation DEVELOPING YOUR SOCIAL MEDIA STRATEGY 6

7. Getting The Word Out: Extending The Invitation DEVELOPING YOUR SOCIAL MEDIA STRATEGY S IS FOR s.m.a.r.t MAKE YOUR ENTRY INTO SOCIAL MEDIA AN ENGAGEMENT THAT IS: sPECIFIC, MEASURABLE, ATTAINABLE, RELEVANT & TIMELY CREATE YOUR PLAN 7

8. Share work trips with flickr and audio blogging. C Share corporate gatherings with Ustream C Share your life with twitter C 8 www.themegallery.com Getting The Word Out: Extending The Invitation

9. Growing The Conversation! 3 Main Areas of Focus 9

10. www.themegallery.com Growing The Conversation! Inward and Outward Goals for your Website 1.Outward: ~ New people to find your church online ~ Potential visitors to learn about your church culture ~ Potential visitors to know service times and location 2. Inward: ~ Discipleship and spiritual growth ~ Sermon follow up and additional resources ~ Remind and inform about upcoming events ~ Volunteering and ministry opportunities 10

11. www.themegallery.com Growing The Conversation! Understanding Your Organization’s Online Culture ~ What does our website communicate about us? ~ What are the unspoken cultural cues we’re using? ~ What does our language say about us? ~ Does our digital culture match our physical culture? ~ Are we attracting or attempting to limit users? ~ Are we oriented toward left or right brain? 11

12. www.themegallery.com Growing The Conversation! Where Leaders Get Derailed ~ Trying to rush the process ~ Not being flexible to change how you think/change tools ~ Falling in love with the tools ~ Too much emphasis on form instead of function ~ Quitting too soon because other projects took priority ~ Not asking for help or paying for advice 12

13. Growing The Conversation! 13

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18. Growing The Conversation! PowerPoint has new layouts that give you more ways to present your words, images and media. Your Church Is Here X 18 www.themegallery.com

19. Growing The Conversation! 19

20. Growing The Conversation! 20

21. Growing The Conversation! 21

22. Growing The Conversation! 22

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24. Growing The Conversation! 24

25. Growing The Conversation! 25

26. Growing The Conversation! 26 Possible Use #1 Pastors to People Pastors can use Twitter to have a more personal connection with hundreds of people, without being bogged down by 2 way messaging. Possible Use #2 Between Group Members Small groups can use Twitter to learn about each others day to day lives, fostering better connections and deeper relationships. Possible Use #3 Marketplace Ministry People using Twitter to open their lives to co-workers, seekers and non-believers. Possible Use# 4 Missionaries to Supporters Not that this needs much explanation, but imagine how powerful it would be to follow missionaries play by play.

27. Growing The Conversation! 27 Twitter Tools

28. Growing The Conversation! PowerPoint has new layouts that give you more ways to present your words, images and media. Your Church Is Here X 28 www.themegallery.com

29. Growing The Conversation!

31. A Facebook Page and a Twitter Feed is not a social media strategy (Measurement processes will always differ, depending on business goals)

32. Social Media is about people. People connecting to other people to build better relationships, fostering communities and increasing collective knowledge

33. Measurement and Metrics are one way to help to tell the story of Social Media.

34. Listen first before you engage.

35. Measurement should be baked into your program before you launch it. It’s not an afterthought, it’s part of the process.

36. Learn what to measure: Activity; Tone; Velocity; Attention; Participation Qualitative attributes.

37. Qualitative is just as important as numbers (learn how to tell a story)are you part of the conversation for your products/industry?/How is the competition discussed?

39. Measuring The Conversation! 32

40. Growing The Conversation! 33 Analytics

41. Measuring Engagement You can use standard web analytics tools (Google Analytics) to measure: Visitor Loyalty – The number of return visitors over 1 month Recency – The number of return visitors over 1 week Duration – The length of time spent on the site Actions – The number of actions taken on the site: downloading, posting, commenting, playing, etc…

42. Measuring Engagement

45. Marvin Dejean, CEO Markcom Industries, Inc. P:(954) 254-9030 info@marvindejean.com www.marvindejean.com Twitter:@Mdejean Facebook:Facebook.com/marvindejean Linkedin:MarvinDejean Thank You !