ME2B Social is the integrated marketing agency of Market Edge, providing social media strategy, education and engagement support to B2B clients. Clients range from Fortune 1000 brands to midsized companies in: • Technology • Semiconductors • Security • Travel & Hospitality • Nonprofit • Legal Services • Startups

1. Why ME2B Social?
Introduction to the Integrated Marketing Agency

2. © 2014 Market Edge 2
MEET ME2B SOCIAL
Who we are:
• The integrated marketing agency of Market Edge, providing social media
strategy, education and engagement support to B2B clients
Clients range from Fortune 1000 brands to midsized companies in:
• Technology
• Semiconductors
• Security
• Travel & Hospitality
• Nonprofit
• Legal Service
• Startups

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MARKET EDGE
Global Footprint
• Market Edge professionals globally
• Legal entities in US, UK and
Switzerland; privately held
Market Edge has delivered projects or programs in the blue shaded countries during the past 5
years. In the green shaded countries, Market Edge has delivered programs and coaching in
local language (non English) with content adjusted for culture and business relevance.
History
• 20 years delivering projects and programs with category leading clients to solve business
challenges
Expertise
• Strategy, marketing, sales,
innovation, social media and
leadership development

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WHY ME2B SOCIAL?
• Develop a comprehensive B2B social media ecosystem
⎯ Tailor end-to-end solutions: education, strategy and engagement
⎯ Embrace the convergence of word of mouth and content to spark online
dialogue
• Curate leading edge content pragmatically
⎯ Establish thought-leadership, raise awareness and generate quality leads
⎯ Right content in the right place to the right people at the right time
• Deliver comprehensive, effective and measureable results
⎯ Align with our client’s business environment, strategy and organizational
culture
⎯ Focus on business results and ROI
• Work to client’s agreed strategic and tactical business objectives
⎯ Deliver to agreed milestones and budget
⎯ Understand audience segments and satisfy their needs

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Source: Marketing Pilgrim
of B2B marketers say they actually have a
defined social media strategy.
38%

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DIAGNOSEME Analysis
Before dipping into the social media waters, ME2B Social provides
organizations with an in-depth assessment of the strategy and
effectiveness of our client’s and their competitor’s social marketing.

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of B2B marketers are using social / content
marketing yet only
91%
claim they are effective at it.
Source: CMI / FlipCreator
42%

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HELPME Bootcamp
ME2B Social offers comprehensive, workshop based programs that
enable companies to integrate social media into their day-to-day
operations and, culture — with quantifiable return on investment.

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Source: eMarketer
of marketers identify lead generation as their top
online marketing challenge.
60%

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Outputs from the HELPME Bootcamp include a strategic summary
identifying each of the key components necessary to facilitate
effective target campaigns.
TELLME Summary
Channels
Consistency
Content
Community
Curation
Creation
Connections
Competition
Conversation
Costs
Campaigns
Conversions

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Source: Marketing Pilgrim
of B2B marketers say they use Twitter, with
LinkedIn a close second at 82%.
85%

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TAKEME Roadmap
Developing a social presence and online identity is a journey. Day-
to-day channel activities have to be guided by an overall Roadmap
that leads a brand from point A to point B. The Roadmap is a
comprehensive graphical summary highlighting each of the
necessary stops, milestones and measurements en route to social
success.

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Source: MyCustomer.com
of B2B companies view social media as a highly
successful element of their marketing mix.
87%

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SHOWME Playbook
ME2B Social’s Playbook is a pragmatic guide that will take care of
all the details and heavy lifting, leveraging our social media
expertise to take your brand to the starting line. It defines the
specific actions to keep your social channels aligned and on
strategy.

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of B2B companies distribute content via Twitter.
74%
more leads are generated by B2B companies that
blog opposed to those that don’t.
67%
Source: CMI / FlipCreator

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FORME Agency Support
“Activate your fans, don’t just collect them like baseball cards.”
ME2B Social provides day-to-day agency support to enable brands
to gain awareness, establish industry influence, generate leads and
create meaningful bonds.

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Source: HubSpot
The average number of leads per month for
brands who create 15 monthly blogs.
1,200

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ADDME Ons
• Content creation: The average user engages with 11.4 pieces of content before
making a purchase or decision.1 ME2B Social helps curate and distribute industry-
specific content on your behalf.
• On-site event engagement: It is no wonder why over two-thirds of B2B content
marketers consider event marketing the most effective strategy.2 ME2B Social
ensures your brand is seen, heard and increases traffic at your next event.
• Campaign ideation / brainstorming support: Looking to integrate social media
into your next campaign, product launch or contest?
• Policy development / compliance: Great social media policies support, protect
and empower high-quality engagement amongst employees. ME2B Social develops
your company’s social media policy to establish trust and mitigate risks.
• Market research / landscape listening: With 65% of global business executives
indicating their organizations currently use social business tools to understand
market shifts, let ME2B Social be your eyes and ears, keeping your company at the
forefront of the industry.3
• Multilingual services: With resources throughout the world, ME2B Social delivers
regional specific campaigns and day-to-day activities in native language.
Source: 1Forbes / 2Social Media Today / 3Deloitte

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Source: Social Media Today
on average, B2B marketers who use Twitter
generate double the leads as those who do not.
2X

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CASE STUDY: LETME SHOW YOU
Discover how one Fortune 1000 semiconductor brand utilized
ME2B Social support to develop, implement and sustain a
proactive social media strategy.