1. MEC social media 2012
Facebook | Earned media
Case: Product tester activation
Client: Durex

2. How do we create awareness for the new
‘Feeling Ultra’ condom
And get people to talk about it…

3. We came up with the best alibi in the world to
talk about Durex Feeling Ultra…

4. By becoming a Durex product tester
and get the ‘lekkerste’ job in the world!
We selected the candidates by their competencies
on Facebook and sent them an official
letter, business cards and Durex Feeling Ultra test
box

6. Results

7. Great results
1. Facebook fangrowth: +28.200 fans in 6 weeks (23.000 above target)
2. Interaction: 10.000+ participants in 6 weeks
3. Most engaging brand in The Netherlands (ER 2%+, 1% above target)
4. Reach: 2.2M people with an average of 1.6 times
5. Last but not least, a…
Feeling Ultra condoms
18% sales increase YTD for Durex

8. Earned media