1. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.eu
Module 3 - Introduction to
Using Social Media for SMEs
Overview on Web 2.0

2. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.euWeb 1.0 -> Web 2.0
Web 1.0:
One-to-many
platform
Web 2.0:
Many-to-many
platform
Source: http://hinchcliffe.org/img/web1vsweb2.png

3. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.eu
Web 2.0 and Social Media
Web 2.0 stands for
interactive, collaborative
elements of the world wide
web.
(http://en.wikipedia.org/wiki/Web_2.0)
Social Media stands for all
media (platforms) supporting
the users in the interactive
exchange of information and
in mutual communication.
(http://en.wikipedia.org/wiki/Social_media)

4. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.eu
Internet Behaviour
Foto: violetkaipa - Fotolia
 76 % of Europeans are regularly online;
almost 60% using it daily
 32% are using the Internet on mobile
devices
(ES ~38%, ~IT 17%, UK not indicated)
 60% of young people use the internet
on the move
 Over 80% are searching for goods and
services on the Internet
 50% of Internet users post on Social
Media
 59 % of Internet users bought goods
and services online
Figures based on: Eurostat Statistics in focus 50/2012; 18/12/2012
http://epp.eurostat.ec.europa.eu/cache/ITY_OFFPUB/KS-SF-12-050/EN/KS-
SF-12-050-EN.PDF

5. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.euMobile Internet
Due to the exponential
spread of smartphones and
tablets the barriers to enter
the world of digital
customer service
significantly decreased.
Foto: violetkaipa - Fotolia

6. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.eu
Social Media Categories
and Tools
• Connect, exchange
and communicate
• Publication
• Collaboration
• Reflection

7. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.euFurther Reading and Listening
Reading:
 http://
www.itu.int/ITU-D/asp/CMS/Events/2012/socialmedia/S1_Alan_Alegre.p
 http://www.parl.gc.ca/content/lop/researchpublications/2010-03-e.htm
 http://www.accenture.com/SiteCollectionDocuments/PDF/Accentu
re-Mobile-Web-Watch-Internet-Usage-Survey-2012.pdf
 http://www.hubspot.com/marketing-webinars/small-business-
social-media-case-studies-archive
Listening:
 http://www.youtube.com/watch?
v=Li79SoUaq5k&list=UUpgOA_2PgxytY095LqoOkug&index=2