The document discusses building passion among staff in organizations. It explores how passionate staff can increase passion and loyalty among stakeholders. The panelists will provide a sustainable process for maximizing staff talents for organizational success. They will share their experiences and ideas for programs to implement in associations to harness staff knowledge and experience. Audience response questions gauge participants' knowledge of their organization's mission, strategic plan, and human resources practices. The discussion emphasizes repurposing existing resources and using staff backgrounds to benefit the organization.