1. MGP ADVISORY BOARD MEETING
Tuesday December 13 2011
Call in # 605-475-4800
Access Code: 931127

2. AGENDA
• Greetings/Welcome
•What are you doing special this holiday?
• 12 Days of Gifting
• Website & Brand
• Staff
• Programs Report
•Successes
•Needs
• Special Programs
• Financial
• Board Committee Structure
• Next Steps/Meetings

3. 12 DAYS OF GIFTING

5. WEBSITE & BRAND

6. WEBSITE/ BRAND
Key Updates:
• Strong Brand
Identity
• Success Stories
• Donation Page
(recurring)
• Cleaner UX
Upcoming:
• Video section
• Printed
collateral
THANK YOU

7. MGP STAFF

8. MANAGEMENT
Lincoln Stephens, Executive Director
Lincoln is a former Advertising Account Management Executive
(Carol H Williams, Martin Retail, and TracyLocke) turned activist,
muckraker and entrepreneur. In his professional career, Stephens
has worked with top brands such as Frito Lay, Quaker, Pepsi,
Cadillac, Hummer, Chevrolet, and Coca-Cola.
Born in Dallas, Texas, Lincoln is a graduate of the University of
Missouri-Columbia where he received a Bachelor’s in Journalism
with a focus in Strategic Communications and recently completed
his Master’s Degree in Entertainment Business at Full Sail
University.
Larry Yarrell, Program Director
Larry is a graduate of Morehouse College from Dallas, TX. He is well traveled,
having lived in Atlanta, New York, Dallas, and London in the last 7 years.
Yarrell’s passion for understanding different cultures has fueled his quest to
become a successful social entrepreneur. In addition to being one of MGP’s co
founders he’s worked with brands such as Jose Cuervo, Crown Royal, Motions
Proline, E! Entertainment UK & Verizon Telecom. Yarrell also holds an MBA in
International Marketing which he obtained at American Intercontinental
University in London.

9. MANAGEMENT
Jamil Buie – Media Director
The classically trained “account guy” participated in the stewardship of brands
like DeBeers, Ford, McDonalds and Chrysler. Noticing a need to be well
versed in the creative realm he took it upon himself to cross-train as a Writer,
Strategist and Cultural Curator. Buie had the opportunity to work across a
number of disciplines:Traditional, Multi-cultural & Digital Advertising and
Marketing, Commercial production, Copy writing, Interactive project
management, Entertainment based marketing, TV and Film product placement,
Music production & commercial integration. Agencies that he has worked for
have included McKinney, Burrell Communications, Manifest Digital, Global Hue
and J. Walter Thompson.
Cheeraz Gormon – Curriculum Director
Cheeraz Gormon is a life-long activist, internationally touring spoken word
artist and published poet, documentary photographer turned award-winning
copywriter to organic creative brand strategist, curriculum developer,
program facilitator and studying cultural anthropologist who took her
parents and mentors words seriously when they said she could do anything
(as long as she promised to do all things well). Referring to herself as
creative problem solver out of rejection to the singular title of copywriter,
planner or poet, Cheeraz has worked on brands that span from Fortune 500
companies to small community efforts. Her most recent success under the
advertising umbrella was being one of ten winners of the TED Ads Worth
Sharing Award for her work on the Nike Foundation’s long-form spot for The
Girl Effect, “The Clock is Ticking.”

10. MANAGEMENT
Kenji Summers – Go Fund Director
Kenji Summers is a twenty-something advertising & media professional
located in New York. Kenji grew up in the Bedford-Stuyvesant neighborhood
of Brooklyn, NY and currently works as a freelance strategist and community
manager. He holds a bachelor's degree from University of Massachusetts at
Amherst - Isenberg School of Management. Throughout his career, he has
worked as a Strategist at Bartle Bogle Hegarty, Digital Strategist at OMD
and Jr. Planner at GroupM. Kenji is a connector that actively participates as
an ADCOLOR Awards Steering Committee member, Marcus Graham Project
Co-Founder/GO FUND Program Director and blogs for The Huffington Post
as well his personal blog, KenjiSummers.com. In 2011, he created the
Passport Project, to inspire young Americans to get passports and to
participate in global culture.
Ipalibo Da-Wariboko – Community Manager
Ipalibo is a young marketing professional – fresh out of the school, where he
managed to stay busy practicing marketing strategies and tactics on any
project he could get his hands on. His eagerness led to marketing positions
in socially conscious organizations such as the Green Education Foundation
and the Boston Public Health Commission (BPHC), as well as at market
leading organizations such as Zipcar and Hill Holliday. With a strong belief
that learning is a life-long mission and that youth should never be wasted,
Ipalibo is driven to learn the ins and outs of every corner of marketing and
advertising and to create a permanent impact on advertising and marketing
at a “youthful” age. He is currently a digital marketing analyst in Dallas, TX –
learning to master data-driven digital marketing strategies.

11. PROGRAM REPORT

12. THE MGP NETWORK
Purpose: The MGP social networking site provides an online
community and forum where mature professionals and emerging
young professionals connect and forge a support system to assist in
the guidance of career & leadership skills.
http://network.marcusgrahamproject.org
Success:
• Reorganized team and selected one Community Manager, Ipalibo
• Combining JF and MGP network into one for easier management &
collaboration
• Increased network size by 136 members since July 12th
• Increased response rate from job postings
Next Up:
• Member survey
• Chat room conversations
• More job postings & measurement of success

13. THE ICR8 BOOT CAMP
Purpose: The iCR8 boot camp provides the next generation
of advertising, media & marketing talent with the exposure
and experience necessary to solidify careers within the
industry.
Success:
• Job Opportunities
– Jeremy Smith, Account Executive (Coca-Cola), commonground
– Johnnie Lovett, Account Planning Intern (Jordan Brand),
commonground
– Johnari Huggins, Jr. Art Director (Jockey), TPN
– TJ Foster, Jr. Integrated Media Planner (Mini Cooper), BSSP
– Vinson Muhammad, Jr. Copywriter, Amusement Park
– Phil Cunningham, Strategist, Creadio
– Matthew Hayes, Productionist, Wieden Kennedy
• Client/Sponsorship
– AT&T will return as a sponsor, as well as sponsor Rock The Vote
program overall
– Conversation in progress with Chrysler & Pepsi
Next Up:
• Applications for 2012 due Jan 20th
• Will need volunteers for interviews in February
• Outreach to additional sponsors/additional clients for 2012
• VIBE Web-series

14. THE GO TRAVEL FUND
Purpose: To provide a financial stipend for MGP members to attend the often cost
prohibitive industry conferences, training seminars, networking functions and
educational courses
Successes:
• First Passport Project grant given to Bryan Blue (check video here)
• ADCOLOR sponsored several attendees to award show in LA
• Advertising Week complimentary registration for two
• Vitamin T (Division of Aquent) for Donate 2 Passes to An Event Apart (a
$1240 to $1340 value per pass depending on location) in 2012
• Conversations started with Southwest Airlines and American Airlines
• ADCOLOR
Next Up:
• Continue to expand national conference footprint
• Continue to explore and secure travel sponsors (air + hotel)

15. SPECIAL PROJECTS
• 2012 Boomerang (20th)
/MGP (5th) Anniversary
• Oscar’s Event with Uptown
Magazine - February 23rd
• Still securing funding
• Ebony Magazine retrospective
• Scholarships
– Sharp Award (JWT)
• Awarded $3500 scholarship
to Boot Camp team member
Johnnie Lovett
• September / Atlanta

17. LOCOMOTUS OVERVIEW
• As an extension of the Marcus Graham Project, Locomotus is a
hybrid advertising marketing & media training ground,
consultancy and laboratory.
• Locomotus (latin – locos-motus): a place & movement of
progress, operation, passion, impulse, disturbance, revolt and
rebellion.
• Locomotus will operate under a hybrid for profit/non-profit entity,
supporting the mission of the Marcus Graham Project .
• Dan Wieden & Wieden + Kennedy have agreed to make the
initial contribution to develop, as well as annual support, and
fundraising leadership/assistance.

18. LOCATION/RATIONALE
LOS ANGELES, CA
- Provides opportunities on the west coast to
connect the dots between Madison Ave.,
Hollywood and Silicon Valley (Advertising,
Entertainment & Technology)
- Expands Marcus Graham Project to West
Coast (Currently only hosts programs in
Dallas, Atlanta and NY)
- Market is culturally diverse, with a large
enough advertising community to provide an
extremely rich learning opportunity, as well
as access to tv/film studios

19. Curriculum Components
The Locomotus curriculum will be centered on meeting the existing
and emerging needs of today’s advertising and marketing
landscape. While focusing on thought leadership, implementation
of current best practices, development of new best practices and
the creation of processes, methodologies and techniques that
allows for a globally, culturally inclusive execution of
communications and ideas that spark innovation.
As the world continues to get smaller and the need for a high
cultural aptitude grows, Locomotus will partner with the world’s
leading national and global Executive Creative Directors, Creative
Directions, Account Directors and recruiters to construct a program
that will develop the best digitally centered, brand management,
brand strategy, media services innovators and creative architects
of color the industry has even seen.

20. Sample Curriculum
• Month 1: Foundation
– History of advertising
– Exercises to build student group culture: Teamwork, open mindedness, resilience
• Month 2-3: Group deep-dives into each particular discipline:
– Brand Management
– Strategy
– Writing
– Art Direction
– Digital
– Production
• Month 4-9: Immersion into real work on real client objectives
– Intermittent 24-hour “academic” assignments.
– Workshops/Speakers begin.
– Field trips begin.
– Students choose discipline.
• Month 10-11: Personal website and body-of- work development.
– Outreach to agencies for employment opportunities
– Graduation Ceremony

21. SERVICES
The services that Locomotus will provide to clients will
include the following:
• Brand strategy and management
• Niche media content development
• Experiential Marketing
• Social Media
• Trend analysis/spotting
• Media production
• Product innovation
• Concept testing

22. What makes us different than the
traditional ad school?
• Mentorship comes first
– Dedication to true talent cultivation through the
program and afterwards
• Unapologetically diverse
– Will focus primarily on attracting talent of color
• Affordability & Accessibility
– Will provide experience to talent through sponsorship,
making it available to those who find other programs
cost-prohibitive

23. RECRUITMENT
• Social Media
• Affinity Group Partnership
– National Association of Black MBA, MAIP (4As), AAF Most
Promising Multicultural Students/Alumni, etc
• Deep Dive Market Visits
– Don’t forget to go where your average recruiter will not go (i.e.
art shows)
• Public Relations
• Advertising Campaign (Traditional & Non-traditional)

24. Our Students – Excursionists
The uncommon. The unexpected. The thirsty. The
one that needs the break. The one who is pushing
at the gate and needs that one shot. Someone
with amazing energy. Passion over pride.
Purpose over process. Disposition over position.
One who knows that practice makes perfect.
“Perfectly imperfect is my dimension’s definition” –
Cee Lo Green

25. FUNDING SOURCES
• Agencies/Holding Companies
• Production Houses
• Corporations/Marketers
• Private Donors
• Foundations
• Entertainment Industry

26. Timeline
• Announce intention to develop – Feb 2012
• Curriculum development, fundraising and space
sourcing – Jan 2012 – Jun 2012
• Participant Recruitment – Jun 2012 – Sep 2012
• Application Submission, Interviews & Selection –
Oct 2012 – Dec 2012
• Program Kick Off – Feb 2013 – Dec 2013

27. SALARY

28. EXPENSES

29. Financials & Insurance

30. Insurance
Company: Philadelphia Insurance Companies (AM Best Rating A+
XIV)
• Property: $100,000 Personal Property Limit - $311 Estimated
Annual Premium
• General Liability: $1M Occurrence/$2M Aggregate Limit - $660
Estimated Annual Premium
• Automobile (Non-owned/Hired): $1M Liability Limit with Physical
Damage for Hired Autos ($100 Comp/$1,000 Collision Deductibles) -
$150 Estimated Annual Premium
• Umbrella (excluding personal/advertising injury): $1M
Occurrence/Aggregate - $1,000 Estimated Premium; $2M
Occurrence/Aggregate Limit - $2,000 Estimated Annual Premium
• Total: $2121 or $3121 – Annual Premium
Details are in the drop box folder (Contracts/Leases)

31. MGP ANNUAL BUDGET
Item Mo. Cost Notes
Office Rent 615 South Side on Lamar
Internet/Phone/Cable 350 AT&T
iContact 65 Email listerve subscription
Maintanence/Cleaning 75
GoDaddy (Hosting) 45 Website Hosting
Insurance 260 Philadelphia Insurance Co
Printing/Shipping 100
Total 1510
Annual 18120
Programs
Boot Camp 300000 Housing & Staffing
Drum 500 Blog Talk Radio
The Network 500 Ning Payment
Go Fund 50000 Travel & Registration
Sound Bite 15000 Meals + Honorarium
Total 366000
Grand Annual Total 384120

32. NEXT STEPS
• Participate in 12 Days of Gifting (Give
Back & Spread the Word)
• Approve W+K Donation
• Review & Approve Real Estate Broker
• Review & Approve Insurance Provider
• Next Meeting in LA during 4A’s
Transformation Conference