IAB Poland Presentation from Zugara on Augmented Reality. Though most of the presentation involved on-hand demo's of AR, there are slides with statistics pertaining to AR and webcams.

1. The Future Of Augmented Reality Online

2. • About Zugara
• What Is Augmented Reality
• Webcam Social Shopper
Demo
• The Future Of Augmented
Reality Online
• Augmented Reality Sta?s?cs
• The Keys To Success With
Augmented Reality

3. ABOUT ZUGARA
Dzień Dobry…
WE ARE ZUGARA
Snapshot: We’re an interac?ve marke?ng agency with a passion for emerging
media and technologies
Services: Interac?ve Video, Social Media Marke?ng, Mobile Marke?ng,
Website/Applica?on Development
Exper0se: Augmented Reality; Gen X and Gen Y Demographics
Founded: 2001
Loca0on: Los Angeles / New York
Web: www.zugara.com
Blog: www.weareorganizedchaos.com
Facebook: www.facebook.com/zugara
YouTube: www.youtube.com/zugara
Twi>er: www.twiUer.com/zugara
www.zugara.com 3

4. ABOUT ZUGARA
OUR INVOLVEMENT WITH
AUGMENTED REALITY
ZugAR
Ac?ve Member of Augmented Reality
Marker & Manager
the Augmented Technology
Reality Consor?um
• www.arconsor?um.org/
Development of Flash‐
based Augmented
Reality Technologies and
ZugMO
Mo?on Capture
So]ware Development Technology
Kits (“SDKs”)
Manage the
Facebook
Augmented Reality
Community
ZugSTAR
Streaming
www.facebook.com/augmentedreality Augmented Reality
www.zugara.com 4

5. ABOUT ZUGARA
OUR INVOLVEMENT WITH
AUGMENTED REALITY
WEBCAM SOCIAL SHOPPER CANNONBALLZ ZIMON
ZugAR ZugMO ZugMO ZugMO
Marker Mo?on Capture Mo?on Capture Mo?on Capture
Technology Technology Technology Technology
ZugSTAR
Streaming Augmented
Reality
www.zugara.com 5

6. What Is
Augmented
Reality
www.zugara.com 6

7. WHAT IS AUGMENTED REALITY
WHAT IS…
AUGMENTED REALITY
"Augmented reality (AR) is a field of computer research which deals with
the combina?on of real‐world and computer‐generated data (virtual
reality), where computer graphics objects are blended into real footage in
real ?me. At present, most AR research is concerned with the use of live
video imagery which is digitally processed and 'augmented' by the
addi?on of computer‐generated graphics.“
(Wikipedia)
www.zugara.com 7

8. WHAT IS AUGMENTED REALITY
THE FUTURE OF
INFORMATION INTERACTION
INTERACT
VIEW
ACCESS
www.zugara.com 8

9. WHAT IS AUGMENTED REALITY
SCIENCE FICTION
IMAGINATION…
www.zugara.com 9

10. WHAT IS AUGMENTED REALITY
BECOMES
REALITY…
www.zugara.com 10

11. WHAT IS AUGMENTED REALITY
RIGHT BEFORE
YOUR EYES….
www.zugara.com 11

12. Webcam
Social
Shopper
Demo
www.zugara.com 12

13. The Future
Of
Augmented
Reality
Online
www.zugara.com 13

14. WHAT IS AUGMENTED REALITY
NEARLY EVERY MAJOR INDUSTRY
WILL USE AR
Retail / Fashion
Sports Educa0on Electronics Aerospace
Food / Restaurant Entertainment Real Estate Healthcare Finance
Consumer
Automo0ve
Travel Packaged Goods Government Manufacturing
www.zugara.com 14

15. WHAT IS AUGMENTED REALITY
AS WILL MAJOR
MARKETING AND ADVERTISING CHANNELS
Mobile Online POP Print TV OOH
www.zugara.com 15

16. THE FUTURE OF AUGMENTED REALITY ONLINE
BRANDS ARE ALREADY USING AR…
A Few Major Brands Have
Used Augmented Reality As
Part of Integrated
Campaigns…
www.zugara.com 16

17. THE FUTURE OF AUGMENTED REALITY ONLINE
SOME TO GREAT EFFECT…
www.zugara.com 17

18. THE FUTURE OF AUGMENTED REALITY ONLINE
FLASH + AUGMENTED REALITY
FLARToolkit Licensing Costs
Are Nominal; Development Flash Player 10 Penetra?on*
In Ac?onscript 93.5%
FLARToolkit Will
Become Standard For
Augmented Reality
Online
Flash Player 10.1 Will
Support Greater Graphic
FLARToolkit Works In Flash
Processing To Speed Up Draw
(No Addi?onal Plug‐in)
Time In Flash – Papervision
3D
*Mature markets include US, Canada, UK, Germany, France, Japan, Australia, New Zealand.
www.zugara.com 18

19. Augmented
Reality
Sta0s0cs
www.zugara.com 19

20. AUGMENTED REALITY STATISTICS
AUGMENTED REALITY REVENUE
Handheld plalorms will transform the Augmented Reality ecosystem, with revenue
associated with Augmented Reality growing from about $6 million in 2008 to more than
$350 million in 2014.
(ABI Research study “Augmented Reality: Adding Informa?on to Our View of the World”)
www.zugara.com 20

21. AUGMENTED REALITY STATISTICS
WORLDWIDE WEBCAM GROWTH RATE…
Markets for webcams at $1.8 billion in 2008 are an?cipated to reach $3.2 billion by 2015,
growing in response to decreases in unit costs and increases.
(Wintergreen Research ‐ Worldwide WebCam Market Shares, Strategies, and Forecasts, 2009‐2015)
www.zugara.com 21

22. AUGMENTED REALITY STATISTICS
WEBCAM VIDEO UPLOADS ON FACEBOOK
As of last March 2009, 40% of Facebook Video Uploads were via Webcam
(Businessweek – Facebook Grows As A Video Plalorm)
www.zugara.com 22

23. AUGMENTED REALITY STATISTICS
CANNONBALLZ AR GAME STATS
Case Study (over a one month period)
Average Time % Of Unique Repeat
Unique Visitors Visitors
Spent On Site
11,672 25%
4 min 36 sec
% Of Unique Visitors
% Of Unique Visitors
That Logged Into
That Had Webcams*
Facebook
80%
11%
*Note: this number is in line with what Best Buy saw (78%) when they integrated an AR execu?on into a Sunday circular
www.zugara.com 23

24. AUGMENTED REALITY STATISTICS
AR POLLS – BROWSER PLUG‐IN
Would you view an online Augmented Reality experience if it required you to download and
install an Internet Browser plug‐in other than Flash? (256 Votes)
www.zugara.com 24

25. AUGMENTED REALITY STATISTICS
AR POLLS – DO YOU HAVE A WEBCAM
Do you have a webcam on any of your computers, or do you plan to have one within 6
months? (307 Votes)
www.zugara.com 25

26. The Keys To
Success With
Augmented
Reality
www.zugara.com 26

27. #1
Augmented
Reality Based
On U0lity
www.zugara.com 27

28. #2 Social
Media
Integra0on
www.zugara.com 28

29. #3 Long Term
Gain vs.
Short Term
Fame
www.zugara.com 29

30. Dziękuję!
www.zugara.com