This was a presentation I gave on Augmented Reality at the InterACT! Conference in Chicago on August 10th, 2010. Topics covered were Introduction to AR, Best Examples of AR, Current AR Ecosystem and Challenges, and Demos.

1. Augmented Reality: From Marketing Buzzword To A Better Consumer Experience

3. SOME BRANDS WE’VE WORKED WITH…

4. CURRENT BRANDS USING OUR AR SOLUTIONS…

5. SHOW OF HANDS: How many of you know what Augmented Reality is?

6. My reaction to AR for the 1 st time…

9. AR is the future of how we will interact with digital information VIEW INTERACT ACCESS

10. Usually shown as reality in popular movies today…

13. AR looks cool, but is anybody actually using it?

15. Emerging Technology Hype Cycle - Explained

16. 2008 – Emerging Technology Hype

17. 2009 – Emerging Technology Hype

18. 2010 – Emerging Technology Hype

19. Emerging Technology Benefit

20. Major advertising and marketing channels have started using AR

21. Online has exploded with branded engagements

22. Muscle Milk AR packaging

23. Online, all the consumer needs: Decent Computer

24. Online, all the consumer needs: Decent Computer Regular Web Cam

25. Often times a marker (or glyph):

26. And sometimes just an image:

27. And now with just a face:

28. Some AR executions require:

29. This is a barrier for the consumer

34. So beyond all the hype, what’s practical for AR in the here and now?

35. But, just because you can do AR, does that mean you should?

36. What makes a good execution?

37. Put on your “Consumer Hat” Would you hold a print magazine up to a webcam to watch a 5 minute video?

38. Utility is key… Are you trying to add value for the consumer or for you?

39. Here’s a few examples that work…

40. Online - THE USPS

41. Online - THE USPS

42. OOH - PSA IN AMSTERDAM

43. OOH - PSA IN AMSTERDAM

44. POP - LEGOS’ KIOSKS

45. POP - LEGOS’ KIOSKS

46. MOBILE - iButterfly

47. MOBILE - iButterfly

48. Now For The Fun Stuff… Some Actual AR Demos…

49. ZugMO Motion Capture Technology

50. Zimon Demo

51. Cannonballz Demo

52. AT&T World Cup Banner Demo

53. Webcam Social Shopper Augmented Reality Shopping

54. Shopping Offline Is An Emotional Experience

55. Online, Not So Much

57. And Continues To Face Obstacles Online Catalyst To Drive Purchase 45% of U.S. online shoppers abandoned shopping carts multiple times over a span of three weeks. (Paypal & ComScore)

58. We Can’t All Have Apple’s Loyalty Conversion rates are low, with the “gold standard” being between 2% and 3%

59. Return to Sender The average return rate for online clothing retailers is about 20% but goes as high as 50% for some. (Forrester Research)

60. But What If Consumers Could Have That “At The Rack” Experience, Online?

61. Webcam Social Shopper Demo

62. Fashionista Video

63. Fashionista Video

64. ZugMUG Prototype

65. ZugSTAR Augmented Reality Video Conferencing

66. Video Conferencing & Chat Today Limited to conversation Little to no real-time interaction or collaboration

67. Video Conferencing + Augmented Reality = Ability to share and interact with content in real time

68. ZugSTAR Video

69. ZugSTAR Video

70. The Future Of AR

71. True Markerless Via An Average Webcam More Immersive Experience Online / Kiosk

74. “ The best way to predict the future is to invent it.” - Alan Kay

77. With ZugSTAR, Augmented Reality becomes a technology that facilitates collaboration. People no longer need to be in the same room to manipulate and discuss 3D models, as physical distance becomes less of a barrier. ZugSTAR is a web based video conferencing technology that allows people in different locations to have shared AR experiences. Like other video conferencing systems ZugSTAR allows for two-way video transmissions, but with the added functionality of allowing people to interact with one another's “augmented” experience in real time. DID YOU KNOW? Gartner IT predicts that by 2015 over 200 million people will be paying for video conferencing. ZugSTAR ( Zug ara ST reaming AR ) Proprietary Technology #2

79. Augmented Reality Statistics