Future of TV, a vision by Edouard De Witte, RTL New media, for Microsoft Innovation Center Belgium

1. The Future of TV is …
@edewitte
Edouard De Witte – Deputy RTL NewMedia

3. TV Consumption didn’t
reached the limits yet.

4. Average daily viewing time
FRANCE
+15 min
+2min
+8min
+4min 230 SPAIN
228 +4 min
220
216
GERMANY
+2 min
2008 2009 2010 2011 UK
NETHERLANDS
+/-0 min
*Excluding Malta, all individuals, Monday-Sunday
Source: Eurodata TV / Television 2012 – International Key Facts

5. More and Better TV than ever
Today
375 more than
channels 9 000
channels
were launched in are available
2011 in the EU in the EU
Source: MAVISE/European Audiovisual Observatory (Yearbook 2011)

6. More and Better TV than ever
Flat screens have replaced the bulky TV
69.2%
sets in nearly 70% of the EU HH
+15%
High-definition TV sets are also
62.5%
conquering EU households
+17%
Connected TV sets are already present in
9.9%
almost 10% of all EU households
Source: IHS Screen Digest / Television 2012 – International Key Facts

7. TV landscape cracks by
devices and disruptive
innovations

8. 6 and more major (r)evolutions
Technology Social TV OTT TV TV Apps TV Measure
Advertising
• Super Hi-Vision • Twitter TV • Hulu • Connected TV •
• Targeting
• Ultra HDTV • Second Screen • Netflix • Apple TV • Panel vs Log
• Real Time
• Transparent • Gamefication • Google TV • Google TV • Real Time
Bidding
screen • EPG Social • Apple iTV
• Predictive
• Walled Garden audience
…
• Glasses Free • Google Glasses • Xbox 360 • Multi-device
HdTV • Direct sales on
• … • … • …
click
• …

9. but don’t forget what
the viewers seeks!

10. Content is the main reason why
STORY STORY

11. The next 5 years – some predictions
1. Cloud services will make « TV Everywhere » a
reality
2. EPG and Content discovery will move to the second
screen
3. Linear TV will not die J
It will become social, participative… and will focus
on live, local and event
4. Second screen engagement will drive curated,
interactive experiences and new monetisation
models
5. …

12. Focus on Social TV

13. The adoption of second screen
Following a TV
program has never
been as interactive!
74%
51%
38%
of
surfers
when
they
are
of
them
declare
using
the
of
them
declare
using
the
watching
TV
Internet
to
search
informa<on
Second
Screen
for
discussing
are
Second
about
the
TV
show’s
they
are
about
the
TV
show
on
Social
Screen
users*
watching*
networks*
Source
:
OVUM
:
a
study
about
the
Second
Screen
realized
in
8
European
countries)

14. The rise of Twitter TV

15. What is Second Screen for a
broadcaster ?
Electronic Program
Video snacking/ catch-up
Guide
Chat and social interact Enriched TV experience

16. Example - Belgium’s Got Talent

17. Example - Belgium’s Got Talent
Each Monday, 4% of TV viewers were connected with second
screen apps or website (26.000 users)
(TV audience : 714.000 CIM 4+)
250.000 Buzz , 18.000 comments published, 86.298 differents chat
users, ...
38.650 Tweets (4.000 / day), each of them are categorized
>100.000 votes for ½ finalists & finalists

19. Thank you
For more information : edewitte@rtl.be or Twitter: @edewitte