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Presented by Michael Martin of,[object Object],1,[object Object],Monetization of Mobile Applications,[object Object]
Previous Means of Mobile Application Monetization,[object Object],2008 mobile app monetization had a near complete focus on the iPhone AppStore,[object Object],[object Object]
Tap Tap - A FREE music playing game, makes from $5K – 10K a day via advertising
“Fart” apps – Joel Comm made $40K in 2 days from iFart – XMas alone netted $30K
“I am Rich” app -  A picture of red diamond selling for $999.99 made almost $5K with 6 sales
  In 2008 most smartphone users spent up to $100 on applications

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Monetization Of Mobile Applications - Michael Martin - SMX Advanced

  • 1.
  • 2.
  • 3. Tap Tap - A FREE music playing game, makes from $5K – 10K a day via advertising
  • 4. “Fart” apps – Joel Comm made $40K in 2 days from iFart – XMas alone netted $30K
  • 5. “I am Rich” app - A picture of red diamond selling for $999.99 made almost $5K with 6 sales
  • 6. In 2008 most smartphone users spent up to $100 on applications
  • 7.
  • 8.
  • 9. The average paid mobile application price cut increases demand by 140% thus if you cut the price by 50% or less you will make more money in the long run
  • 10. Average paid mobile application makes $.70 per user ($.99 selling price)
  • 11. Average free mobile application has 80 sessions for every 1 paid apps session
  • 12. A free app would need a $8.75 CPM to make the same – Typical CPM is $.50 - $2.00
  • 13.
  • 14.
  • 15. By the end of 2009 there will be 18-20 Android phones available versus 1 iPhone
  • 16. Android phone manufacturers in 2009 include HTC, Samsung, LG, Motorola, & Huawei
  • 17.
  • 18.
  • 19. How to Advertise in Mobile – AdMob DeckTrade and Medio as well Adwords
  • 20. Mobile Display – HVGA – 320 x 480 resolution
  • 21. Mobile Site Presentation – User Agent detection rather than a separate TLD such as .mobi
  • 22. Great Mobile plugin for Wordpress sites is WP-Touch
  • 23. Branding - Mobile phone widgets to your company’s RSS feeds/articles
  • 24. App Exposure - Apple’s App Store, Blackberry’s App World, & Android’s Android Market + independent markets
  • 25.