Monetization Of Mobile Applications - Michael Martin - SMX Advanced
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3. Tap Tap - A FREE music playing game, makes from $5K – 10K a day via advertising
4. “Fart” apps – Joel Comm made $40K in 2 days from iFart – XMas alone netted $30K
5. “I am Rich” app - A picture of red diamond selling for $999.99 made almost $5K with 6 sales
6. In 2008 most smartphone users spent up to $100 on applications
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9. The average paid mobile application price cut increases demand by 140% thus if you cut the price by 50% or less you will make more money in the long run
10. Average paid mobile application makes $.70 per user ($.99 selling price)
11. Average free mobile application has 80 sessions for every 1 paid apps session
12. A free app would need a $8.75 CPM to make the same – Typical CPM is $.50 - $2.00
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15. By the end of 2009 there will be 18-20 Android phones available versus 1 iPhone
16. Android phone manufacturers in 2009 include HTC, Samsung, LG, Motorola, & Huawei
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19. How to Advertise in Mobile – AdMob DeckTrade and Medio as well Adwords