Mustafa Iqbal - B2B Marketing & Communications Expert

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A dynamic marketing & management professional with more than 12 years of hands-on and extensive understanding of today's demanding business environment; possessing unique experience through direct involvement in more than 20 successful projects, including some of the world's largest events

Empresariales Empleo

Mustafa Iqbal
B2B Marketing Communications Expert
34 | Father | Unstoppably Creative
Pink Floyd fan | Love Travelling

Key Strengths
Listener Informal

Proactive Supporting
Creative People-oriented

Assertive Team player

Methodical Talent cultivation

The Driving Force...

11 years of events marketing at a glance

Started the Marketing Communications
department
"He led his team very professionally and
Work included: successfully promoted the company during the
Print & Online collateral | Websites | initial years when the company was in the
Newsletters | Press Releases | Media process of branding itself in the exhibition
Relations | Online & Print Event Dailies | industry of Pakistan.”
Show Catalogues | Events & Corporate Aasim Siddiqui Managing Director
Communications Strategy | Copy writing… Pegasus Consultancy (Pvt.) Ltd.

@ IIR Middle East (now informa plc)
Responsible for marketing 16 major LSEs, including:

The Event Marketing Rocket Science…

Always intriguing - changes from product to
product!

Some people still like me!
“Mustafa was brilliant at what he did..." "An organised and creative marketing
Geoffrey Booy, R & D Director, IIR Middle East professional..."
Moira Robertson, Project Director, IIR Middle
"Professional, creative and determined... East
making wonders in all the exhibition shows he
marketed.” "...dedicated, proactive and keen to assist his
Rachiel Jaddo, Web Manager, IIR Middle East clients..."
Tony Fields, Sales & Marketing Manager, TTG
"A keen eye for detail, a very positive Middle East & North Africa
attitude, total commitment and 100%
reliable..." “A big 'thank you' to Mustafa for producing
Michael Hanlon, Exhibition Director, IIR fantastic results through his innovative and
Middle East effective digital marketing campaign execution
in Mar & Apr 2011."
"When you need someone to get things done, Magesh Srinivasan, Regional Manager - Sales &
he's certainly someone you can trust.” Marketing, Sony Professional
John Wallace, Marketing Director - Life
Sciences, IIR Middle East "...he has always managed to structure, build
and deliver very strong marketing strategies on
"without a doubt one of the most creative and
projects from various profiles."
hard working marketing managers I have
Jim Meltz, Exhibition Director, IIR Middle East
worked with till date."
Eben Botha, Exhibition Manager, IIR Middle
East

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During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59 Key takeaways: • Learn how to use ChatGPT to add AI power to your testing and test automation • Understand the limitations of the technology and where human expertise is crucial • Gain insight into different AI-based tools • Adopt AI-based tools to stay relevant and optimize work for developers and testers * ChatGPT and OpenAI belong to OpenAI, L.L.C.

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Has your project been caught in a storm of deadlines, clashing requirements, and the need to change course halfway through? If yes, then check out how the administration team navigated through all of this, relocating 160 people from 3 countries and opening 2 offices during the most turbulent time in the last 20 years. Belka Games’ Chief Administrative Officer, Katerina Rudko, will share universal approaches and life hacks that can help your project survive unstable periods when there seem to be too many tasks and a lack of time and people.

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According to the latest State of the American Manager report from Gallup, employees who have regular meetings with their managers are almost three times as likely to be engaged as those who don’t. These regular check-ins keep managers and employees in sync and aligned. Want to see better manager/employee relationships in your organisation? Then make an all-in commitment to 1:1 meetings. Not sure how? You’ve come to the right place. In this webinar with Jamie Resker, Founder and Practice Leader for Employee Performance Solutions (EPS), and Teala Wilson, Talent Management Consultant at Saba Software, you’ll get the inside track on how to hold effective 1:1 meetings, including tips for getting managers on board. • Go beyond discussing the status of everyday work to higher level topics, including recognition, performance, development, and career aspirations • Learn how to decide meeting frequency, what to cover, as well as roles and responsibilities of the manager and employee • Understand how managers can build trust and make it comfortable for employees to provide upward feedback • Unite your organisation with a unified approach to 1:1 meetings Join us for this 1-hour webinar to get practical tips for building better manager-employee relationships with intention and purpose. About the Speakers Jamie Resker - Founder and Practice Leader for Employee Performance Solutions (EPS) Jamie Resker, Practice Leader and Founder of Employee Performance Solutions, is a recognized innovator in performance management. She is the originator of the-the Performance Continuum Feedback Method® and Conversations to Optimize Employee Performance training program; tools and training that reshape communications between managers and employees to drive and align performance. Jamie is on the faculty for the Northeast Human Resources Association, is a contributor to Halogen Software's Talent Space Blog, and is an editorial advisory board member for HR Examiner. Teala Wilson - Senior Consultant, Strategic Services, Saba Software Teala is a Talent Management Consultant at Halogen Software, now a part of Saba Software. She has worked with teams on a national and global level supporting human resources in areas such as performance management, recruitment, employee benefit programs, training and talent development, workforce planning and internal communications. Teala also has a personal passion for visual arts and design. Want to learn more? Join us for an upcoming Product Tour! http://bit.ly/2yitfqu

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Mustafa Iqbal - B2B Marketing & Communications Expert

1. Mustafa Iqbal B2B Marketing Communications Expert 34 | Father | Unstoppably Creative Pink Floyd fan | Love Travelling

2. Key Strengths Listener Informal Proactive Supporting Creative People-oriented Assertive Team player Methodical Talent cultivation The Driving Force...

3. 11 years of events marketing at a glance Started the Marketing Communications department "He led his team very professionally and Work included: successfully promoted the company during the Print & Online collateral | Websites | initial years when the company was in the Newsletters | Press Releases | Media process of branding itself in the exhibition Relations | Online & Print Event Dailies | industry of Pakistan.” Show Catalogues | Events & Corporate Aasim Siddiqui Managing Director Communications Strategy | Copy writing… Pegasus Consultancy (Pvt.) Ltd.

4. March 2006 Landed in Dubai

5. @ IIR Middle East (now informa plc) Responsible for marketing 16 major LSEs, including:

6. Setting Personal Targets

7. Some examples of recent work...

8. Some examples of recent work...

9. Some examples of recent work...

10. The Event Marketing Rocket Science… Always intriguing - changes from product to product!

11. Some people still like me! “Mustafa was brilliant at what he did..." "An organised and creative marketing Geoffrey Booy, R & D Director, IIR Middle East professional..." Moira Robertson, Project Director, IIR Middle "Professional, creative and determined... East making wonders in all the exhibition shows he marketed.” "...dedicated, proactive and keen to assist his Rachiel Jaddo, Web Manager, IIR Middle East clients..." Tony Fields, Sales & Marketing Manager, TTG "A keen eye for detail, a very positive Middle East & North Africa attitude, total commitment and 100% reliable..." “A big 'thank you' to Mustafa for producing Michael Hanlon, Exhibition Director, IIR fantastic results through his innovative and Middle East effective digital marketing campaign execution in Mar & Apr 2011." "When you need someone to get things done, Magesh Srinivasan, Regional Manager - Sales & he's certainly someone you can trust.” Marketing, Sony Professional John Wallace, Marketing Director - Life Sciences, IIR Middle East "...he has always managed to structure, build and deliver very strong marketing strategies on "without a doubt one of the most creative and projects from various profiles." hard working marketing managers I have Jim Meltz, Exhibition Director, IIR Middle East worked with till date." Eben Botha, Exhibition Manager, IIR Middle East

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