This is the report about status of Social Media in Thailand.

1. Status of Social Media in Thailand
30 January 2012
MIRAI MEDIA CO., LTD.

2. Agenda
1. Population (online) of Thailand
2. Number of Facebook Users
3. Number of Twitter Users
4. Number of Google+ Users
5. Number of Linkedin Users
6. Traffic of Social Media
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3. 1. Population of Thailand (Source: Google Public Date by THE WORLD BANK and etc)
Thailand
69.1milion
(No.19 & 0.96%
in the world)
Online
Bangkok Online in Bangkok
18.3milion
(26.5% in population)
9.1milion 6.0milion
(No.31 city
in the world) (66% in population)
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4. 2. Number of Facebook Users-1
(Source: socialbakers.com)
13.69milion
Facebook
Users
13,686,960
Posi1on
in
the
list
No.
16
Penetra1on
of
popula1on
19.8%
Penetra1on
of
online
popula1on
74.8%
Average
CPC
$0.16
Average
CPM
$0.07
(Last 6 months)
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5. 2. Number of Facebook Users-2
Male/Female User Ratio in Thailand
Same as population ratio
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6. 2. Number of Facebook Users-3
User age distribution in Thailand
Total 13.69milion
63
3.97milion
4.65milion
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7. 3. Number of Twitter Users-1
Sorry, no useful information. but have some reference.
Twitter’s active user were over
100 million on Sep 2011.
[Rough estimation]
100 million x 1% =1 million
Twitter’s active user in Thai is
1% of all Tweet are in Thai. about 1 million.
Semiocast.com
MIRAI MEDIA CO., LTD. 7

8. 3. Number of Twitter Users-2
(Source: Google Trend)
Traffic amount in Thailand
About
150,000
Daily
Unique
Visitors
Jan 2012
Peak
of
Thailand
floods
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9. 4. Number of Google+ Users
Sorry, no useful information.
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10. 5. Number of Linkedin Users
(Source: socialbakers.com)
Linkedin
Users
316,448
Posi1on
in
the
list
No.
41
Still not popular in Thailand,
because Linkedin is for Business.
Penetra1on
of
popula1on
0.48%
It will need long time to penetrate into Thai.
Penetra1on
of
online
popula1on
1.81%
Down
since
last
year
Comparison with neighbor countries
Singapore Malaysia Vietnam
Linkedin
Users
717,577
Linkedin
Users
739,271
No info.
Posi1on
in
the
list
No.
26
Posi1on
in
the
list
No.
25
Less than Thai.
Penetra1on
of
Penetra1on
of
popula1on
15.26%
popula1on
2.83%
Penetra1on
of
Penetra1on
of
online
popula1on
19.61%
online
popula1on
4.37%
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11. 6. Traffic of Social Media-1
(Source: Google Trend)
Traffic amount
Jan 2012
Can see only Facebook
Can not see Twitter and linkedin traffic line . . .
No data about Google+
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12. 6. Traffic of Social Media-2
Access region
No.1 is Bangkok
No.2 Chachoengsao is
In east of Bangkok
No.3 is Khon Kaen
(the biggest city in Isan)
Chiang Mai is No.5
Can see a bit Twitter traffic
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13. Thank you very much for your attention
MIRAI MEDIA CO., LTD.
Name : Takuro Yoshida
E-mail : yoshida@miraimedia.co.th
Website : www.miraimedia.co.th
Facebook : www.facebook.com/miraimedia
Twitter : MIRAI_MEDIA_TH (Japanese)
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