With today's mobile marketing technology, reaching your broad base of customers is easier than ever. However, to make your message stick you have to go deeper. In this webinar, we reinforce the importance of one-to-one engagement when it comes to today’s connected consumer—after all, 54% would consider ending their loyalty programs if they weren’t given tailor-made, relevant content and offers—but we will also provide you with the tools you need to build mobile marketing strategy with the individual consumer in mind. We’ll review the steps that will take you from a one-size-fits-all broadcast approach to a finely tuned, personalized engagement methodology that places you in your customer's pocket.
Don’t just make it local, make it personal.
Moderator:
Leo Scullin, Global Industry Initiatives, Mobile Marketing Association
Presenters: Doug Wick, Director of Product Management, Digby; Thomas Husson VP, Principal Analyst, Forrester Research
Live Webinar Date: January 30, 2014
Enhancing Business Visibility PR Firms in San Francisco
Make it Personal: Mobile Engagement, One Shopper at a Time
1. M! A!
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Webinar Series!
Make it Personal: Mobile Engagement,
One Shopper at a time!
January 30, 2014!
Sponsored by:!
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2. About the MMA !
As the premier global trade association dedicated to accelerating the
transformation and innovation of marketing through mobile, the MMA
represents the entire marketing ecosystem and brings together over 700
organizations globally, allowing us to facilitate connections, deliver insight
and drive impactful action for our members and the industry at large!
For more information about membership email: membership@mmaglobal.com
or visit http://www.mmaglobal.com/member-center/benefits !
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"INSIGHTS: !
"Access a world of insights through our white papers, articles and case
"studies. Support your mobile agenda and ensure mobile readiness!
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CONNECTIONS: !
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"Interact with passionate leaders and stay on the cutting edge. Boost
"your business and career by connecting with the people that matter!
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IMPACT: !
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"Influence industry frameworks, standards, guidelines and best
"practices. Join the industry initiatives that shape the future of mobile!
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3. Today’s Agenda!
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Consumers leverage mobile throughout
their customer journey!
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Shift your marketing approach by
leveraging mobile’s unique benefits!
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Develop a one-to-one customer
engagement strategy!
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4. Presenter!
Thomas Husson!
VP Principal Analyst!
Forrester Research Inc.!
Doug Wick !
Director of Product Management!
Digby!
Moderator!
Leo Scullin!
Head of Global Industry Initiatives!
Mobile Marketing Association!
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22. People spend 87% to 90%
of their time indoors.
— Nokia
Source: Dialaflight.com, Bernstein & Andriulli, Newspaper.li, Glow New
Media
23. Location technology moves indoor
opening up new opportunities
• Malls/Commercial centers,
airports
• Search associated not just with
a POI (e.g a department store)
but with specific sub-information
(e.g, product)
• Real-time information to play a
central role moving forward
• Who controls the data and
promotion/marketing?
24. Mobile technologies act as “connective
tissue”
Technology
Use Case
Messaging
• Account services
• Alerts (e.g., coupons, breaking news)
• Two-way messaging (e.g, key words with short codes)
Bar Codes
• Build shopping list (1D)
• Compare prices, get ratings/reviews (1D or 2D)
• Order replacement (1D or 2D)
• Purchase products
Image/Logo
Recognition
• Access additional content via AR
• Link to online content
Augmented Reality
• Marketing
• Product experiences
• Repair work
• Virtual dressing rooms
NFC
• Check-in’s
• Collect information on consumers
• Download content
• Link to additional content
• Payments
48. Closing: Key Takeaways!
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!Shift your marketing approach by
leveraging mobile’s unique benefits!
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" " " " " " "!
Analyze your own customers’ behaviors and
expectations by mapping their journey!
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Forget about technology, integrate your app
into your CRM approach!
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49. Upcoming MMA Events!
MMA Webinar Series!
Integrated Cross Channel
MMA New York Forum!
Mobile Strategies: 3 Tips for May 7-9, 2014!
Coming Up with Yours!
MMA Singapore Forum!
February 11, 2014!
May 2014!
!
Cannes Lions Festival!
June 15-21, 2014!
NA Mobile CEO & CMO
Summit!
July 13-15, 2014!
!
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50. Additional Resources!
"Smartbrief click here!
"Mobile Smart Fundamentals click here!
"LinkedIn Group click here!
"Twitter click here!
"MMA Online: Committees at Work click here!
"MMA Online: Webinar Archive click here!
"MMA Online: White Papers click here!
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