1. MNI Advertising Partners
Banking

2. Case Study
California and Nevada Credit League
Challenge
To increase awareness of credit unions in general, and to
educate adults on how credit unions can be a good
alternative to larger banks.
MNI Solution
MNI’s ability to reach “influencers,” business leaders as
well as educated adults, in the MNI Business and MNI
News magazines provided a cost effective
media plan.
Result
The California and Nevada Credit League is very
pleased with the MNI program. The editorial
environment provides a perfect location for their
message in just the markets they need to drive business.

3. Case Study
Community Bank/First Liberty
Challenge
Promote both consumer banking lines (mortgage and home
equity), as well as business banking, to their somewhat
“rural” footprint.
MNI Solution
MNI Digital recommended and implemented various AOL
channels, combined with ZIP code-targeting, to overcome
the geographical challenge. Different creative was used
based on ZIP codes to identify branches in New York as
Community Bank, and branches in Pennsylvania as First
Liberty. The consumer campaign was behaviorally targeted
to homeowners and also ran on AOL News and Real Estate,
while the business campaign utilized AOL News and AOL
Money and Finance placements.
Result
The client was very happy with the initial digital campaign,
and is planning to expand their initiative by adding a digital
ad network with ZIP code and behavioral targeting.

4. Case Study
Country Financial
Challenge
Reach key Prizm Clusters in a large footprint, to promote
branding messages for their financial planning business.
In addition to national sites, Country Financial needed to have a
big presence on local sites in over 25 markets. The program
needed to be planned by market, based on budget levels.
MNI Solution
MNI developed a two-tier program–including national sites with
behavioral targeting and premier local sites─that effectively
reached Country Financial’s key targets. Each of the 25 plans
was developed based on market lifestyle habits, and top
performing sites.
Result
The program has been successful for the past two years,
delivering above-industry standard in click-through rate. The
geo-targeted national sites with behavioral targeting reach their
target audience and drive Country Financial’s branding
message to new prospects. Country Financial continues to add
additional campaign initiatives during the year.

5. Case Study
Fidelity
Challenge
To reach affluent, college-educated women with young
children who may be interested in college savings plans.
The client also wanted the ability to measure results
by market.
MNI Solution
The MNI Family and MNI News magazine packages,
combined with Real Simple, provided Fidelity with a
powerful way to reach their target audience. A Business
Reply Card, coded by market and month, was a simple
solution that provided reliable tracking information.
Result
The program has been very successful in generating
awareness and leads, and Fidelity has been investing with
MNI for the past nine years.

6. Case Study
First Tennessee Bank
MNI Solution
To the left is an example of a banner campaign MNI
Digital placed in market for First Tennessee Bank.
These banners were presented online to users with the
ability to enter a game that would pay them $1,000 a
month for life.
Through our targeting expertise, MNI Digital helped place
these banners in the most engaging environments, which
led to consumer interaction with the Game of Life
promotion and the brand.
These banners played on the familiarity of the popular
board game Life, and the incentive to win cash prizes
that helped lead to a good market response.

7. Case Study
M&I Bank
Challenge
M&I Bank needed to execute a retail campaign, promoting a new
product offering and quickly increasing all deposits. They needed a
local-site partner to manage their complex needs in over 15 markets,
with 2-3 sites per market, featuring different creative.
MNI Solution
Having partnered with MNI in the past, they knew they could count on
us to deliver. They handed over the complex details of this local-site
campaign, and put our proprietary local-site expertise to work. We
helped them secure high-quality placements on top local sites that
provided them with premium exposure and guaranteed delivery.
Result
The campaign has been a huge success and M&I Bank has seen an
increase in deposits. The quote from the Marketing Manager says it
all: “Thanks to you and your team for navigating these changes. We
are so appreciative of the quick turnaround on all of our requests, as
well as being able to keep all campaign elements intact. We shared
the final online schedule/results with several of our retail product
managers and they were very pleased. I have great confidence
whenever MNI is involved in our media campaigns, as I know you are
professionals from start to finish. Thank you!”

8. Case Study
PNC
Challenge
To develop a custom, localized magazine advertising
campaign to increase brand market acquisition for PNC, and
promote business banking in geo-targeted locations. To
increase wealth management clients, and build awareness of
charities, including Grow Up Great.
MNI Solution
For the past 18 years, MNI has conveyed PNC’s corporate
message with more than 550 pages of geo-targeted
advertising. MNI's local market expertise consistently
provides PNC with creative, efficient, and effective targeted
advertising that meets their specific objectives.
Result
Partnering with MNI has led PNC to be featured in more than
20 of the nation’s most prestigious magazines, building brand
awareness and increasing business. MNI continues to meet
PNC’s diverse goals year-after-year, and continually builds on
the products and services offered.

9. Case Study
TD Banknorth
Challenge
To launch TD Banknorth in the Mid-Atlantic
marketplace. Create a big impact in an aggressive
market, and achieve a high new account goal within a
three-month period.
MNI Solution
An MNI media blitz using all eight of MNI’s lifestyle-
defined packages, to reach adults in every life stage.
Result
TD Banknorth was thrilled with the results of the MNI
program. They increased penetration amongst key
Claritas audience segments by at least 10%.

10. Case Study
Wachovia
Challenge
Soften Wachovia’s “Big Bank” image to create a “hometown
bank” persona that is friendly, reliable and qualified to provide the
best local advice for wealth management clients.
MNI Solution
MNI News reached the affluent communities in Wachovia’s 42
markets. Wachovia’s local ad execution featuring the local
branch’s Director successfully translated the hometown feel they
were striving for. MNI’s ability to change creative by market, at
no additional charge, made this campaign a “homerun!”
Result
Wachovia has been extremely pleased with the targeted market
and coverage capabilities of MNI News. They strongly believe
Wachovia Location By Market that Wachovia’s elevated standing within the community and
increased Wealth Management business can be directly
attributed to the customized local advertising campaign available
by market with MNI. Wachovia has been an active MNI client for
the past four years.