More Related Content Similar to Farming for Tomorrow's Consumers (20) More from Minnesota AgriGrowth Council (20) Farming for Tomorrow's Consumers2. Agriculture’s and agribusiness’s
challenge
• What‟s ahead for us?
– Changing consumer behaviors
• Sustainability-based buying trends
• Retailers prompting producers to „go
green‟
– Environmental sustainability
• Optimizing yields without increasing land
use
• Conserving natural resources
• Climate change
– Food security
• Feeding 9 billion+ people by 2050
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3. The sustainability paradox
• Is sustainability prompting
consumers‟ buying decisions?
– 54 percent of shoppers consider
environmental sustainability in their buying
decisions
• Just 22 percent actually bought „green‟ products
based on their shopping trips
– “Sustainability” has a lot of different meanings
• Environmental…
• Social…
• Fair trade, etc…
– Price is a factor
• Generally, products produced with higher
sustainability standards carry a higher price tag
Source: Grocery Manufacturing Association
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4. Keys to success
• Dynamic partnerships
between growers, agribusiness
• More and new innovations
attuned to sustainability
• Foresight to address food
security
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5. Dynamic partnership approach…
• EcoFlour™
– More sustainable wheat growing
system
• Cutting edge technology to apply
fertilizer more efficiently Growing as little as
• Reduces energy inputs and 6 acres of wheat in the
improves yields EcoFlour™ program can
eliminate
– Customized approximately one ton
• Tailored to a farmer‟s specific of CO2 equivalents.
product
applications and sustainability EarthGrains® bread formulated
with EcoFlour™
objectives
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6. Sustainable innovation for farmers…
• Combining…
• Seed
• Crop protection
• Crop nutrition
• Seed products
• …to unlock the secrets of higher
corn and soybean yields
• 300 bushels an acre for corn
• 100 bushels for soybeans
• Achieving new levels of
sustainability
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7. Global food security
• Sustainable agriculture practices
• Efficient markets
• Open trading system
• Safe distribution systems
• Investment in ag education and
research
• Private and public sectors
working together
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