Social Business - Pubcon Austin 2011

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Adam Proehl

Presentation on Social Business given by Adam Proehl at Pubcon South in Austin, Tx on March 8, 2011

Tecnología Empresariales

Social Business Best Practices Presented by: Adam Proehl @adamproehl

About Me ,[object Object],[object Object],[object Object],[object Object],[object Object]

Topics ,[object Object],[object Object],[object Object],[object Object],[object Object]

Social Business – What it isn’t Tweeting all day does NOT make your business social

Social Business – What it isn’t ,[object Object]

Social Business – Why? ,[object Object],[object Object],[object Object],Source: Gartner, Inc February 2011

Social Business – Why? ,[object Object],[object Object],[object Object],33% reposted a POSITIVE review 34% DELETED their original negative review Source: Right Now & Harris Interactive January 2011

Free Tool: Geo Tweets ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Example: GoMockingBird ,[object Object],[object Object],[object Object],[object Object]

Example: GoMockingBird Crowdsource market research Simple Twitter Conversations

Cheap Tool: User Voice Between $5 & $35 / mo Listen & Interact with your customers Support Features www.uservoice.com

Example: Crashplan ,[object Object],[object Object]

Example: Crashplan Their fancy tool: Cost: $0

(Non-Social Business) Example: iTunes Music

(Non-Social Business) Example: iTunes Music (Frequent) Broadcast No interaction No @replies

“ Well, they’re trying” example: Southwest At 30k feet?

Example: Reviews ,[object Object],[object Object],[object Object]

Review Tools $50 a year www.review-script.com Free www.citricle.com www.bazaarvoice.com www.powerreviews.com Cheap Enterprise

Quick Audit Tools: Website Grader www.websitegrader.com

Quick Audit Tools: Heardable www.heardable.com Quick Audit Tools:

Tools: 48ers ,[object Object],http://48ers.com

Tools: Who’s Talkin ,[object Object],[object Object],www.whostalkin.com

Tools: BackType ,[object Object],[object Object],www.backtype.com

Tools: Keotag ,[object Object],www.keotag.com

Thank You ,[object Object],[object Object],[object Object]

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