SlideShare una empresa de Scribd logo
1 de 10
Descargar para leer sin conexión
Tips and Tools for
Conversion Rate
Optimization
Tulsa,Oklahoma
Call Now: 1-800-670-2809
Website: www.viralseoservices.com
Definition: Conversion rate optimization is the process of increasing
website leads and sales without spending money on attracting more
visitors, by reducing your visitor "bounce rate". A conversion rate is
defined as the percentage of visitors who complete your defined goal.”
Internet marketing has never been easy and with the ever growing competition, it is
even more challenging to keep up. In order to plan any marketing strategy, you need
to get the data right. Your current accounting numbers, available budget, market
requirements, and your current market position and so on must be considered. Along
with that, you cannot ignore the fact that you are competing and therefore you
cannot forget to find out the details of the data and market information of your
competitors. When looking to advance your business, one of the most important
considerations is conversion rate optimization (CRO).
The above description is a Wiki definition of CRO. How can CRO be achieved?
Conversion rate needs to be tracked, on the basis of which we can work on the
optimization. Conversion rate is more like collecting data and information in order to
optimize your website’s data. There are multiple tools that can help you get to your
desired results. The most important consideration is managing your online reputation.
With a good reputation comes good attention. Here are some tips for maximum
conversion rate optimization.
www.viralseoservices.com
1 Gathering Data and Information
The first thing you do for any SEO company before getting to optimization is gathering
information and data on your website along with other competitive information. You
need to tune this information in your favor by optimizing it and placing your website
in a better position. You may consider using the following tools for the same:
GOOGLE TAG MANAGER
As soon as you type CRO process in your Google search bar, the first thing you come
across is, of course, Google’s strategically placed own publicity and SEO prone tool
for CRO, the Google Tag Manager. One of the most useful and must have tools,
Google Tag manager focuses on 3 things:
 Marketing agility
 Dependable data
 Easy and quick accessibility
www.viralseoservices.com
This is indeed a very useful tool to have in order to gather data. The best part about
this is, you need not call your webmasters for this and manage doing it yourself. Also,
it is free! Currently it still is a work in progress (WIP) tool and Google is doing
everything to set it right.
How This Works
A tag is a code snippet of JavaScript which sends information to a third party. Once
the source code of your website is done, and your website is up and running, you can
take it from there. The Google Tag manager needs you to add the JavaScript code
snippets to the source code of your website. Once these snippets are set into your
source code, you may manage these tags from your Google Tag Manager. These tags
are like, AdWords conversion tracker, Google analytics, and so on.
CRAZY EGG
The best way to judge your website is by tracking what exactly attracts users on your
website. One disadvantage of Google analytics is that, though it shows you the traffic,
it doesn’t give you an idea as to why your visitors are not buying your products even
when they are visiting.
www.viralseoservices.com
There are different ways in which Crazy Egg helps you keep track of the traffic on
your website:
 Heat Maps: The Heat Maps help understand the focus of the traffic. You can see
where your visitors click the most just in an overview.
 Click Tracking Overlays: These help you track the number of clicks each section or
tab on your website gets. So this way, you will get an idea as to what the most
important section on a particular page is.
 Scroll Maps: The scroll maps help you strategically place the most important
content on your website. They help you understand how your visitors scroll
through your website. The heat technique is used here as well and that is how you
get to know the most active section on your page.
 Confetti: This is a very interesting feature of Crazy Egg. Ever thought of analyzing
your traffic by understanding which part of traffic is interested in what on your
website?
Keep that thought, as you have the confetti feature of this tool which helps you to
understand and segregate the traffic into sections like traffic from Facebook, old
traffic and new traffic, and so on.
Crazy Egg also helps you design your website according to the needs of your visitors.
Feedback doesn’t always help as much as factual data does.
www.viralseoservices.com
QUALAROO
Our consumer circle has changed drastically with respect to technological evolution.
That is exactly why we need something to understand and optimize not just our
websites for PCs but also for mobile and tablet users. Qualaroo helps you get a
survey done in no time at all.
Qualaroo gives your customers or visitors pop-up queries at a place on your website
which doesn’t annoy them during their shopping or visits to your website. It’s a simple
pop-up question which they need to answer. You may customize the color, or the way
the questions are put up.
The mobile users will have a pop-up question in front of them. This could get a little
annoying for your visitors though. They do have a skip and minimize option but some
might not like them.
www.viralseoservices.com
2 Wireframes
Once you have the plans and tools ready for your website, you need to plan your tests
and finalize the designs of your website. Of course, you didn’t think we were going to
apply all these tools to your website without really testing them, did you?
BALSAMIQ
This is one tool which you should have to work up on mock ups. Before building and
getting your website up and running, you need to design and discuss it. Balsamiq is
one tool where you can build your website from scratch and materialize it in a
beautiful manner.
www.viralseoservices.com
You get 75 different options to choose from and build your website. Once that is done,
you can discuss it with your colleagues and finalize the details. Moreover, you can also
make changes to the built window. Check out the video
(https://www.youtube.com/watch?v=70hfU7_95Gw) to understand this tool better.
Words definitely cannot define it.
3 Testing
After using all the tools and design, we now move to the most important aspect of a
website; optimization.
VISUAL WEBSITE OPTIMIZER
This is a cool thing to use as you can have different set of things in your hand before
finalizing the best one. It gives a head-on competition to the Google Website
Optimizer and tops the list of website optimizers. This tool is one of the best options
among A/B Testing tools.
www.viralseoservices.com
It gives you behavioral targeting, heat maps and also usability testing. Moreover, you
can create two options of the same website for yourself and check the difference to
choose the best one. It also becomes easier for discussion with your colleagues and
team. This is a very good solution for increasing conversion rate. Your visitors are
looking for benefits and not solutions, and that is exactly what Visual Website
Optimizer will help you achieve.
10 Essential Tips for Conversion Rate Optimization
 Treat data as your Bible. If you have data, you have everything you need in order to
bring out the best.
 Your visitors are looking for benefits on your website. Don’t try to feed them with just
solutions to their problems.
 Simply positioning your content right, can get you better hits and better sales.
 Provide maximum offers and discounts and redirect users from your Facebook, Twitter
and Instagram pages.
 Interact with your customers rather than just feeding them with information.
www.viralseoservices.com
 Take customer feedback positively and make efforts to work upon their issues.
 Provide sharing opportunities to your visitors and place them strategically.
 Always run debug tests and keep updating your website.
 If you are asking for feedback, make sure it is quick and correct.
 Keep a tab on the load time of your website.
Optimizing your website was never easy and what is more difficult is optimizing
conversion rate. With more competition, things keep changing and you have to make
yourself efficient and flexible enough to go with the flow. These tools will definitely
help, use them well.
www.viralseoservices.com

Más contenido relacionado

Último

Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAIGetting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAITim Wilson
 
Falcon Invoice Discounting: Unlock Your Business Potential
Falcon Invoice Discounting: Unlock Your Business PotentialFalcon Invoice Discounting: Unlock Your Business Potential
Falcon Invoice Discounting: Unlock Your Business PotentialFalcon investment
 
BeMetals Investor Presentation_May 3, 2024.pdf
BeMetals Investor Presentation_May 3, 2024.pdfBeMetals Investor Presentation_May 3, 2024.pdf
BeMetals Investor Presentation_May 3, 2024.pdfDerekIwanaka1
 
New 2024 Cannabis Edibles Investor Pitch Deck Template
New 2024 Cannabis Edibles Investor Pitch Deck TemplateNew 2024 Cannabis Edibles Investor Pitch Deck Template
New 2024 Cannabis Edibles Investor Pitch Deck TemplateCannaBusinessPlans
 
Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024Marel
 
Rice Manufacturers in India | Shree Krishna Exports
Rice Manufacturers in India | Shree Krishna ExportsRice Manufacturers in India | Shree Krishna Exports
Rice Manufacturers in India | Shree Krishna ExportsShree Krishna Exports
 
PHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation FinalPHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation FinalPanhandleOilandGas
 
Mckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for ViewingMckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for ViewingNauman Safdar
 
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGParadip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGpr788182
 
Falcon Invoice Discounting: Tailored Financial Wings
Falcon Invoice Discounting: Tailored Financial WingsFalcon Invoice Discounting: Tailored Financial Wings
Falcon Invoice Discounting: Tailored Financial WingsFalcon Invoice Discounting
 
Falcon Invoice Discounting: Aviate Your Cash Flow Challenges
Falcon Invoice Discounting: Aviate Your Cash Flow ChallengesFalcon Invoice Discounting: Aviate Your Cash Flow Challenges
Falcon Invoice Discounting: Aviate Your Cash Flow Challengeshemanthkumar470700
 
Cannabis Legalization World Map: 2024 Updated
Cannabis Legalization World Map: 2024 UpdatedCannabis Legalization World Map: 2024 Updated
Cannabis Legalization World Map: 2024 UpdatedCannaBusinessPlans
 
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al MizharAl Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizharallensay1
 
TVB_The Vietnam Believer Newsletter_May 6th, 2024_ENVol. 006.pdf
TVB_The Vietnam Believer Newsletter_May 6th, 2024_ENVol. 006.pdfTVB_The Vietnam Believer Newsletter_May 6th, 2024_ENVol. 006.pdf
TVB_The Vietnam Believer Newsletter_May 6th, 2024_ENVol. 006.pdfbelieveminhh
 
Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...
Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...
Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...ssuserf63bd7
 
Lucknow Housewife Escorts by Sexy Bhabhi Service 8250092165
Lucknow Housewife Escorts  by Sexy Bhabhi Service 8250092165Lucknow Housewife Escorts  by Sexy Bhabhi Service 8250092165
Lucknow Housewife Escorts by Sexy Bhabhi Service 8250092165meghakumariji156
 
Arti Languages Pre Seed Teaser Deck 2024.pdf
Arti Languages Pre Seed Teaser Deck 2024.pdfArti Languages Pre Seed Teaser Deck 2024.pdf
Arti Languages Pre Seed Teaser Deck 2024.pdfwill854175
 
Over the Top (OTT) Market Size & Growth Outlook 2024-2030
Over the Top (OTT) Market Size & Growth Outlook 2024-2030Over the Top (OTT) Market Size & Growth Outlook 2024-2030
Over the Top (OTT) Market Size & Growth Outlook 2024-2030tarushabhavsar
 

Último (20)

HomeRoots Pitch Deck | Investor Insights | April 2024
HomeRoots Pitch Deck | Investor Insights | April 2024HomeRoots Pitch Deck | Investor Insights | April 2024
HomeRoots Pitch Deck | Investor Insights | April 2024
 
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAIGetting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
 
Falcon Invoice Discounting: Unlock Your Business Potential
Falcon Invoice Discounting: Unlock Your Business PotentialFalcon Invoice Discounting: Unlock Your Business Potential
Falcon Invoice Discounting: Unlock Your Business Potential
 
BeMetals Investor Presentation_May 3, 2024.pdf
BeMetals Investor Presentation_May 3, 2024.pdfBeMetals Investor Presentation_May 3, 2024.pdf
BeMetals Investor Presentation_May 3, 2024.pdf
 
New 2024 Cannabis Edibles Investor Pitch Deck Template
New 2024 Cannabis Edibles Investor Pitch Deck TemplateNew 2024 Cannabis Edibles Investor Pitch Deck Template
New 2024 Cannabis Edibles Investor Pitch Deck Template
 
Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024
 
Rice Manufacturers in India | Shree Krishna Exports
Rice Manufacturers in India | Shree Krishna ExportsRice Manufacturers in India | Shree Krishna Exports
Rice Manufacturers in India | Shree Krishna Exports
 
PHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation FinalPHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation Final
 
Mckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for ViewingMckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for Viewing
 
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGParadip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
 
Falcon Invoice Discounting: Tailored Financial Wings
Falcon Invoice Discounting: Tailored Financial WingsFalcon Invoice Discounting: Tailored Financial Wings
Falcon Invoice Discounting: Tailored Financial Wings
 
Falcon Invoice Discounting: Aviate Your Cash Flow Challenges
Falcon Invoice Discounting: Aviate Your Cash Flow ChallengesFalcon Invoice Discounting: Aviate Your Cash Flow Challenges
Falcon Invoice Discounting: Aviate Your Cash Flow Challenges
 
Cannabis Legalization World Map: 2024 Updated
Cannabis Legalization World Map: 2024 UpdatedCannabis Legalization World Map: 2024 Updated
Cannabis Legalization World Map: 2024 Updated
 
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabiunwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
 
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al MizharAl Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
 
TVB_The Vietnam Believer Newsletter_May 6th, 2024_ENVol. 006.pdf
TVB_The Vietnam Believer Newsletter_May 6th, 2024_ENVol. 006.pdfTVB_The Vietnam Believer Newsletter_May 6th, 2024_ENVol. 006.pdf
TVB_The Vietnam Believer Newsletter_May 6th, 2024_ENVol. 006.pdf
 
Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...
Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...
Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...
 
Lucknow Housewife Escorts by Sexy Bhabhi Service 8250092165
Lucknow Housewife Escorts  by Sexy Bhabhi Service 8250092165Lucknow Housewife Escorts  by Sexy Bhabhi Service 8250092165
Lucknow Housewife Escorts by Sexy Bhabhi Service 8250092165
 
Arti Languages Pre Seed Teaser Deck 2024.pdf
Arti Languages Pre Seed Teaser Deck 2024.pdfArti Languages Pre Seed Teaser Deck 2024.pdf
Arti Languages Pre Seed Teaser Deck 2024.pdf
 
Over the Top (OTT) Market Size & Growth Outlook 2024-2030
Over the Top (OTT) Market Size & Growth Outlook 2024-2030Over the Top (OTT) Market Size & Growth Outlook 2024-2030
Over the Top (OTT) Market Size & Growth Outlook 2024-2030
 

Destacado

How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
 
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)contently
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024Albert Qian
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsKurio // The Social Media Age(ncy)
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summarySpeakerHub
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next Tessa Mero
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best PracticesVit Horky
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project managementMindGenius
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...RachelPearson36
 
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
 
12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at WorkGetSmarter
 

Destacado (20)

How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental Health
 
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
 
Skeleton Culture Code
Skeleton Culture CodeSkeleton Culture Code
Skeleton Culture Code
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
 
How to have difficult conversations
How to have difficult conversations How to have difficult conversations
How to have difficult conversations
 
Introduction to Data Science
Introduction to Data ScienceIntroduction to Data Science
Introduction to Data Science
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best Practices
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project management
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
 
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
 
12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work
 
ChatGPT webinar slides
ChatGPT webinar slidesChatGPT webinar slides
ChatGPT webinar slides
 

Tips and Tools for Conversion Rate Optimization

  • 1. Tips and Tools for Conversion Rate Optimization Tulsa,Oklahoma Call Now: 1-800-670-2809 Website: www.viralseoservices.com
  • 2. Definition: Conversion rate optimization is the process of increasing website leads and sales without spending money on attracting more visitors, by reducing your visitor "bounce rate". A conversion rate is defined as the percentage of visitors who complete your defined goal.” Internet marketing has never been easy and with the ever growing competition, it is even more challenging to keep up. In order to plan any marketing strategy, you need to get the data right. Your current accounting numbers, available budget, market requirements, and your current market position and so on must be considered. Along with that, you cannot ignore the fact that you are competing and therefore you cannot forget to find out the details of the data and market information of your competitors. When looking to advance your business, one of the most important considerations is conversion rate optimization (CRO). The above description is a Wiki definition of CRO. How can CRO be achieved? Conversion rate needs to be tracked, on the basis of which we can work on the optimization. Conversion rate is more like collecting data and information in order to optimize your website’s data. There are multiple tools that can help you get to your desired results. The most important consideration is managing your online reputation. With a good reputation comes good attention. Here are some tips for maximum conversion rate optimization. www.viralseoservices.com
  • 3. 1 Gathering Data and Information The first thing you do for any SEO company before getting to optimization is gathering information and data on your website along with other competitive information. You need to tune this information in your favor by optimizing it and placing your website in a better position. You may consider using the following tools for the same: GOOGLE TAG MANAGER As soon as you type CRO process in your Google search bar, the first thing you come across is, of course, Google’s strategically placed own publicity and SEO prone tool for CRO, the Google Tag Manager. One of the most useful and must have tools, Google Tag manager focuses on 3 things:  Marketing agility  Dependable data  Easy and quick accessibility www.viralseoservices.com
  • 4. This is indeed a very useful tool to have in order to gather data. The best part about this is, you need not call your webmasters for this and manage doing it yourself. Also, it is free! Currently it still is a work in progress (WIP) tool and Google is doing everything to set it right. How This Works A tag is a code snippet of JavaScript which sends information to a third party. Once the source code of your website is done, and your website is up and running, you can take it from there. The Google Tag manager needs you to add the JavaScript code snippets to the source code of your website. Once these snippets are set into your source code, you may manage these tags from your Google Tag Manager. These tags are like, AdWords conversion tracker, Google analytics, and so on. CRAZY EGG The best way to judge your website is by tracking what exactly attracts users on your website. One disadvantage of Google analytics is that, though it shows you the traffic, it doesn’t give you an idea as to why your visitors are not buying your products even when they are visiting. www.viralseoservices.com
  • 5. There are different ways in which Crazy Egg helps you keep track of the traffic on your website:  Heat Maps: The Heat Maps help understand the focus of the traffic. You can see where your visitors click the most just in an overview.  Click Tracking Overlays: These help you track the number of clicks each section or tab on your website gets. So this way, you will get an idea as to what the most important section on a particular page is.  Scroll Maps: The scroll maps help you strategically place the most important content on your website. They help you understand how your visitors scroll through your website. The heat technique is used here as well and that is how you get to know the most active section on your page.  Confetti: This is a very interesting feature of Crazy Egg. Ever thought of analyzing your traffic by understanding which part of traffic is interested in what on your website? Keep that thought, as you have the confetti feature of this tool which helps you to understand and segregate the traffic into sections like traffic from Facebook, old traffic and new traffic, and so on. Crazy Egg also helps you design your website according to the needs of your visitors. Feedback doesn’t always help as much as factual data does. www.viralseoservices.com
  • 6. QUALAROO Our consumer circle has changed drastically with respect to technological evolution. That is exactly why we need something to understand and optimize not just our websites for PCs but also for mobile and tablet users. Qualaroo helps you get a survey done in no time at all. Qualaroo gives your customers or visitors pop-up queries at a place on your website which doesn’t annoy them during their shopping or visits to your website. It’s a simple pop-up question which they need to answer. You may customize the color, or the way the questions are put up. The mobile users will have a pop-up question in front of them. This could get a little annoying for your visitors though. They do have a skip and minimize option but some might not like them. www.viralseoservices.com
  • 7. 2 Wireframes Once you have the plans and tools ready for your website, you need to plan your tests and finalize the designs of your website. Of course, you didn’t think we were going to apply all these tools to your website without really testing them, did you? BALSAMIQ This is one tool which you should have to work up on mock ups. Before building and getting your website up and running, you need to design and discuss it. Balsamiq is one tool where you can build your website from scratch and materialize it in a beautiful manner. www.viralseoservices.com
  • 8. You get 75 different options to choose from and build your website. Once that is done, you can discuss it with your colleagues and finalize the details. Moreover, you can also make changes to the built window. Check out the video (https://www.youtube.com/watch?v=70hfU7_95Gw) to understand this tool better. Words definitely cannot define it. 3 Testing After using all the tools and design, we now move to the most important aspect of a website; optimization. VISUAL WEBSITE OPTIMIZER This is a cool thing to use as you can have different set of things in your hand before finalizing the best one. It gives a head-on competition to the Google Website Optimizer and tops the list of website optimizers. This tool is one of the best options among A/B Testing tools. www.viralseoservices.com
  • 9. It gives you behavioral targeting, heat maps and also usability testing. Moreover, you can create two options of the same website for yourself and check the difference to choose the best one. It also becomes easier for discussion with your colleagues and team. This is a very good solution for increasing conversion rate. Your visitors are looking for benefits and not solutions, and that is exactly what Visual Website Optimizer will help you achieve. 10 Essential Tips for Conversion Rate Optimization  Treat data as your Bible. If you have data, you have everything you need in order to bring out the best.  Your visitors are looking for benefits on your website. Don’t try to feed them with just solutions to their problems.  Simply positioning your content right, can get you better hits and better sales.  Provide maximum offers and discounts and redirect users from your Facebook, Twitter and Instagram pages.  Interact with your customers rather than just feeding them with information. www.viralseoservices.com
  • 10.  Take customer feedback positively and make efforts to work upon their issues.  Provide sharing opportunities to your visitors and place them strategically.  Always run debug tests and keep updating your website.  If you are asking for feedback, make sure it is quick and correct.  Keep a tab on the load time of your website. Optimizing your website was never easy and what is more difficult is optimizing conversion rate. With more competition, things keep changing and you have to make yourself efficient and flexible enough to go with the flow. These tools will definitely help, use them well. www.viralseoservices.com