11. https://www.facebook.com/home.php?
sk=group_187166687991576
Japan Quake Survival Strategies
Facebook.com/Lance.Shields
Social strategist at MRM Japan
15. Japan Quake Survival Strategies • NCC2011
Un-Conference Session
Key Learnings
• Multiple Admins
• Group Growth via influence & networks - people, resources, new info
supporting both topic conversations and introducing new topics
• Expertise raised credibility and conversation quality levels
• Self-moderating - intelligent, engaged members
• Shifting topic focus with time since 3.11 but wide coverage of interesting &
important topics
- Survival, radiation, water, nuclear, social & humanistic
• Resources to fund raising but no obnoxious promotions
• High activity levels across most topics
• Highly opinionated people eventually left or faded into background
• Conflict resolution in the background
• Facebook Groups technical limitations
16. Japan Quake Survival Strategies • NCC2011
Un-Conference Session
Next Steps
• Rethink group vision
• Solicit feedback from current & some former members
• Continue moderation
• Reduce Admins
• Organize resources & post links
• Other?
17. Japan Quake Survival Strategies • NCC2011
Un-Conference Session
Thank You!
Please connect with us at:
Facebook.com/Lance.Shields
Social Strategist at MRM Japan
Facebook.com/deanfujii
Digital Strategist at MRM Japan