Sales & Marketing Alignment: How to Synergize for Success
How aluminum pop tabs can fund wheelchairs
1.
2. For most of us, aluminum is just an insignificant small
thing that we just use to open our soda and beer but
they could do more than that. They can certainly
bring happiness to someone in need. Love can surely
be made out of pop-tabs.
3. Think about this...
At least, 100 million children, teens, and adults
worldwide need a wheelchair but cannot afford one.
A basic wheelchair costs about Php 5,500. A kilo of
aluminum is usually purchased at Php 50. With simple
Mathematics, we need 110 kilos of those flimsy poptabs, and we can get that wheelchair.
We all know how easy it is to collect these tabs, and
are glad to do so knowing that something so small
can go a long way towards bringing happiness to
someone in need.
5. Project Wheelchair aims to promote social
responsibility and charity by collecting tabs,
turning them into cash to purchase a
wheelchair and donating it to a hospital or a
foundation.
It also aims to educate
employees about how one wheelchair can
deliver independence, hope and, of course,
mobility, to those who are in need.
6. Remind employees about how little things can
make a big difference;
Increase employee engagement in activities to
help break daily work routine and increase
employee satisfaction;
Reinforce a work environment that promotes
charity, social responsibility, teamwork and fun;
Raise money and expand public awareness.
7. The Operations Group will be divided into 4 – BOS, CC,
ELS and ICT. The Shared Services Team can also join.
All participating groups are encouraged to collect as
many pop/pull tabs as they can. Each vertical will be
provided a container where the tabs should be kept for
the duration of the project.
More is definitely better! Remember, we are aiming for
110 kilograms!
8. Submit your vertical’s container
every
three
(3)
weeks
for
measurement.
Your vertical’s
collection will be tallied and can be
viewed and monitored in Google
Drive. Spread the word and send us
your Team’s fun photos while your
awesome Team works on this
activity.
A good habit is worth promoting and
sharing!
9. The Team with the most number of
pull/pop tabs collected will be named as
the winner. A Free Food Friday awaits
them.
At the end of the drive, the pop/pull tabs
will be sold for cash and for recycling.
Proceeds will be used to fund the
wheelchair. MicroSourcing will donate
an additional Php2,500 to fund one
wheelchair.