1. Social Media for Social Good
Heather Mansfield, Blogger at Nonprofit Tech 2.0
Author, Social Media for Social Good

2. The Story of “Nonprofit Organizations”
• The “Nonprofit Organizations” brand was born in
July 2006 on Myspace.
• Press coverage lead to demand for help with
Myspace – which led to the launch of DIOSA
Communications.
• In the Fall of 2007, “Nonprofit Organizations”
expanded to YouTube, Flickr, and Facebook. In
2008, to LinkedIn and Twitter. In 2009, Nonprofit
Tech 2.0 was launched.

3. The Secret to Success?
• Trust your instinct and act on your passion.
• Hard work and long hours!
• A balanced family and social life.
• An active commitment to social good.
• Good technology and marketing skills.

5. Top 3 Social Media Best Practices
1. Design a square avatar of your logo and
use it consistently on all social networks.
(View Kiva, Toms, @NonprofitOrgs
Favorites)

6. Top 3 Social Media Best Practices
2. Use social media for storytelling and
inspiration, not marketing. (View Toms
on Facebook, Kiva on Twitter)

7. Top 3 Social Media Best Practices
• Build your video and digital libraries! Social
media has changed the way your supporters
process information online. Many are
struggling with information overload.
• Quite often a video or slideshow can better tell
your story than text, and if done well, can
create an emotional reaction and attachment
your nonprofit’s work. (View Microsoft
Citizenship on Facebook)

8. Conclusion
• You have to spend money to make
money online. Social media is not free
and web design needs to make a strong
first impression. (View WWF, Furry Feet
Rescue)
• You get out of social media what you put
into it! There’s no such thing as overnight
success on the Social Web.
• Questions?