Marketing in social media

1. DeLL

2. 1. More that 42% of world population have internet access
2. Among 1.686 billion population in the world have social account
3. Digital platform add value and brand awareness of Dell
4. A best way of communication with customer through digital platform
for DELL like: facebook, PPC, Blog or other paid add online.
5. Consumer can view & review the product of dell online finally buy
the product.
6. Measurable presence of Dell in the internet through SEO
7. Best way of target specific audience

3. There are 6 key areas to do digital & social
media audit:
1. Reach
2. Architecture
3. Content
4. Conversion
5. Integration
6. Measurement

4.  Organic and paid exposure across digital channels of Dell
 Measure website rank on branded and category/industry keywords and phrases across major search
engines of Dell.com
 Dell email marketing program , open rate and click rate
 Dell social media channels Measure potential reach via likes, followers, subscribers, channel views,
video/image views, etc. More importantly, measure % effective reach per channel by adding engagement
activities such as likes + comments + shares and dividing by potential audience size.
 PPC (pay per click) campaign of Dell bring 16.5k traffic , display advertising campaigns or mobile ,
Measure impressions and click through rates per ad channel.

5.  Channel design, structure and functionality
 Dell website usability for customer or target audience -How are graphic elements used? How
effectively is information presented and consumed? Test things like loads times, link integrity,
navigation, etc.
 Dell computer company's social media channels set up on 8 social network where google + have
93.3% shares.

6.  Analyze the website , blog and other content for
marketing in digital platform of Dell
 Dell have a content strategy in place. There is a mechanism to measure what’s working and what
isn’t.
 How strong are your content assets? What formats are you using? Text? Video? Photos? Audio?
Applications?

7.  Activation of visitors
 Dell digital channels is not fully designed with a conversion funnel in mind.
 Dell website don't have any forms directly on the website, Company should add some 24 hours
online chat option in their website. Where customer will be happy to ask question and make
purchase decision.
 Facebook page of Dell is very conversion oriented, as customer can get support instant through
facebook.
 But dell email marketing have significant conversion percentage

8.  Connection of all online and offline touch
points
 Dell social media is not integrated as it should be and social media channels not directly
accessible from website, visitor have to go specific product or page to reach social network. Dell
should use float social media share icon on the website home page.
 Dell have cross linking from one social media channel to another, which linking back to website
from social media channels. Specially dell facebook page using integrated apps to return visitor to
website.
 Dell’s all offline marketing referred to website and social network.
 Report says dell have highest number of like and share on Google+ page.

9.  Digital objectives, metrics and performance
of Dell
 Dell objectives in place for create awareness, influence, engagement and action to visitors.
 What metrics are you using to gauge performance?
 Do you have reporting protocols in place? What is the frequency of measurement and reporting?
Are there feedback loops in place? Are reports analyzed and acted upon?