A presentation on social media and recruiting in Sweden given to companies recruiting candidates at the Career Days career fair (http://www.careerdays.nu) in Stockholm in September 2010.

1. Branch Out withRelationship Recruiting Michelle SpellerbergSenior Director, Brand Management and Emerging MediaPersonified Division of CareerBuilder

2. Sweden is e-Ready *Sources: 1) Economist Intelligence Unit, Digital economy rankings 2010; 2) ComScore MediaMetrix, June 2010

3. The Digital Economy is Here 22% 1 in every 4.5 minutes online is spent on social media1 Internet traffic has increased by 2/3 in one year2 Swedish Internet users spend an average of 29 hours online per month3 Social media users access networks via their mobile4, 5 66% #8 1.8B *Sources: 1) NielsenWire, June 2010; 2) Cisco Cisco, Visual networking index: 2009-2014; 3) 2010 Personified Social Media Survey 4) Morgan Stanley Research 2009 5) ComScore Global 2010

4. Job Seeker Social Media Usage in Sweden 35% use social media at least once a day Source: 2010 Personified Social Media Survey of Swedish Job Seekers

5. Relationships

6. The Candidate Experience The candidate experience impacts the brand – beyond just that person Ask yourself: How can I help my candidates find the information they seek about my company? VERSUS

7. What Job Seekers Want 46% want to see jobs Source: 2010 Personified Social Media Survey

8. The Community Effect – Social Advocacy Jason’s friends see he liked the page Automatic Post to Friends’ Walls Jason “likes” A Company Page Fact: The average Facebook user has 150 friends on the site Jason’s 150 Friends see the post and could like the Company page, too Thousands of friends see the post and could become fans Source: Facebook, Sept. 2009

9. Getting Started: Think Values Humanism Trust Transparency Authenticity Engagement

10. Social Media Recruitment Strategy

11. Your Online Profile User/Profile/Account Name Logos and Photos Information Keywords & Phrases Humanism Multimedia

12. Recruitment Marketing Strategy Strengthen corporate brand influence Deepen relationships with talent – active and passive job seekers Strengthen credibility Improve positive brand sentiment Create brand advocates Build a talent community

14. 57% agreethey are less likely to apply for a job if there are negative posts from other usersSource: 2010 Personified Social Media Survey

16. 58% are more likely to apply for a job if there are positive posts from other usersSource: 2010 Personified Social Media Survey

17. Segmentation: Avande Sweden

20. More Information Michelle Spellerberg Sr. Director of Emerging Media Email: Michelle.Spellerberg@Personified.com Twitter: @mspellerberg or @personi LinkedIn: www.linkedin.com/in/michellespellerberg Connect with Personified Facebook: www.facebook.com/Personified Twitter: @personifiedllc LinkedIn: www.linkedin.com/companies/personified