Enviar búsqueda
Cargar
MUC110 LEC4.Record Promotion and Distribution
•
9 recomendaciones
•
777 vistas
M
MUC110
Seguir
Record Promotion and Distribution
Leer menos
Leer más
Empresariales
Entretenimiento y humor
Denunciar
Compartir
Denunciar
Compartir
1 de 25
Recomendados
MUC110.LEC5a Marketing Plan
MUC110.LEC5a Marketing Plan
MUC110
Mix
Mix
Aallouche Fouad
Marketing mix
Marketing mix
vinita111
Marketing
Marketing
serdar635
MUC110 LEC7.CD PRODUCTION PROCESS
MUC110 LEC7.CD PRODUCTION PROCESS
MUC110
MUC 109 LEC 3 Employment Arrangements & Unions
MUC 109 LEC 3 Employment Arrangements & Unions
MUC109
Supporting promotion
Supporting promotion
Rockvishwajeet Bharti
Session 12
Session 12
Rockvishwajeet Bharti
Recomendados
MUC110.LEC5a Marketing Plan
MUC110.LEC5a Marketing Plan
MUC110
Mix
Mix
Aallouche Fouad
Marketing mix
Marketing mix
vinita111
Marketing
Marketing
serdar635
MUC110 LEC7.CD PRODUCTION PROCESS
MUC110 LEC7.CD PRODUCTION PROCESS
MUC110
MUC 109 LEC 3 Employment Arrangements & Unions
MUC 109 LEC 3 Employment Arrangements & Unions
MUC109
Supporting promotion
Supporting promotion
Rockvishwajeet Bharti
Session 12
Session 12
Rockvishwajeet Bharti
MUC110 LEC1. Overview of Recorded Music Industry
MUC110 LEC1. Overview of Recorded Music Industry
MUC110
MUC110.LEC3 Intro to Record Marketing
MUC110.LEC3 Intro to Record Marketing
MUC110
MUC109 LEC 1. Overview of the Commercial Music Industry
MUC109 LEC 1. Overview of the Commercial Music Industry
MUC109
Understanding the purpose of music videos
Understanding the purpose of music videos
Twinstings
Recorded music industry – labels (2007)
Recorded music industry – labels (2007)
clacourt
TuneRights Overview
TuneRights Overview
Raymond Won Monner
TuneRights Overview
TuneRights Overview
Raymond Won Monner
TuneRights Overview
TuneRights Overview
Raymond Won Monner
Production & distribution final
Production & distribution final
TaliaWilson
AS Media Section B Lesson 1
AS Media Section B Lesson 1
hughes82
Issues if media ownership
Issues if media ownership
bobbygriffin
IA Entertainment Marketing Plan.pptx
IA Entertainment Marketing Plan.pptx
Gerald Brown
IA Entertainment Marketing Plan.pptx
IA Entertainment Marketing Plan.pptx
Gerald Brown
Independent Music Labels
Independent Music Labels
becks84
What is a music video?
What is a music video?
George Patient
Music as a Consumer Engagement Tool in the Social Media World
Music as a Consumer Engagement Tool in the Social Media World
isteaman
Task 2
Task 2
JamesTroughton
Market and promotion
Market and promotion
Eloise10
Brief and-intro-to-audiences-and-institutions
Brief and-intro-to-audiences-and-institutions
Springwood High School Media
Strategies for Success
Strategies for Success
Christopher Baker
MUC110 LEC8 Music.Technology
MUC110 LEC8 Music.Technology
MUC110
MUC110 LEC12 Entrepreneurship
MUC110 LEC12 Entrepreneurship
MUC110
Más contenido relacionado
Similar a MUC110 LEC4.Record Promotion and Distribution
MUC110 LEC1. Overview of Recorded Music Industry
MUC110 LEC1. Overview of Recorded Music Industry
MUC110
MUC110.LEC3 Intro to Record Marketing
MUC110.LEC3 Intro to Record Marketing
MUC110
MUC109 LEC 1. Overview of the Commercial Music Industry
MUC109 LEC 1. Overview of the Commercial Music Industry
MUC109
Understanding the purpose of music videos
Understanding the purpose of music videos
Twinstings
Recorded music industry – labels (2007)
Recorded music industry – labels (2007)
clacourt
TuneRights Overview
TuneRights Overview
Raymond Won Monner
TuneRights Overview
TuneRights Overview
Raymond Won Monner
TuneRights Overview
TuneRights Overview
Raymond Won Monner
Production & distribution final
Production & distribution final
TaliaWilson
AS Media Section B Lesson 1
AS Media Section B Lesson 1
hughes82
Issues if media ownership
Issues if media ownership
bobbygriffin
IA Entertainment Marketing Plan.pptx
IA Entertainment Marketing Plan.pptx
Gerald Brown
IA Entertainment Marketing Plan.pptx
IA Entertainment Marketing Plan.pptx
Gerald Brown
Independent Music Labels
Independent Music Labels
becks84
What is a music video?
What is a music video?
George Patient
Music as a Consumer Engagement Tool in the Social Media World
Music as a Consumer Engagement Tool in the Social Media World
isteaman
Task 2
Task 2
JamesTroughton
Market and promotion
Market and promotion
Eloise10
Brief and-intro-to-audiences-and-institutions
Brief and-intro-to-audiences-and-institutions
Springwood High School Media
Strategies for Success
Strategies for Success
Christopher Baker
Similar a MUC110 LEC4.Record Promotion and Distribution
(20)
MUC110 LEC1. Overview of Recorded Music Industry
MUC110 LEC1. Overview of Recorded Music Industry
MUC110.LEC3 Intro to Record Marketing
MUC110.LEC3 Intro to Record Marketing
MUC109 LEC 1. Overview of the Commercial Music Industry
MUC109 LEC 1. Overview of the Commercial Music Industry
Understanding the purpose of music videos
Understanding the purpose of music videos
Recorded music industry – labels (2007)
Recorded music industry – labels (2007)
TuneRights Overview
TuneRights Overview
TuneRights Overview
TuneRights Overview
TuneRights Overview
TuneRights Overview
Production & distribution final
Production & distribution final
AS Media Section B Lesson 1
AS Media Section B Lesson 1
Issues if media ownership
Issues if media ownership
IA Entertainment Marketing Plan.pptx
IA Entertainment Marketing Plan.pptx
IA Entertainment Marketing Plan.pptx
IA Entertainment Marketing Plan.pptx
Independent Music Labels
Independent Music Labels
What is a music video?
What is a music video?
Music as a Consumer Engagement Tool in the Social Media World
Music as a Consumer Engagement Tool in the Social Media World
Task 2
Task 2
Market and promotion
Market and promotion
Brief and-intro-to-audiences-and-institutions
Brief and-intro-to-audiences-and-institutions
Strategies for Success
Strategies for Success
Más de MUC110
MUC110 LEC8 Music.Technology
MUC110 LEC8 Music.Technology
MUC110
MUC110 LEC12 Entrepreneurship
MUC110 LEC12 Entrepreneurship
MUC110
MUC110 LEC11.Music In Tv And Advertising
MUC110 LEC11.Music In Tv And Advertising
MUC110
MUC110 LEC10.Music in Film
MUC110 LEC10.Music in Film
MUC110
MUC110 LEC 9. Radio
MUC110 LEC 9. Radio
MUC110
MUC110.LEC6 Record Deals and Economics
MUC110.LEC6 Record Deals and Economics
MUC110
MUC110. LEC2.The Producer's Role
MUC110. LEC2.The Producer's Role
MUC110
Más de MUC110
(7)
MUC110 LEC8 Music.Technology
MUC110 LEC8 Music.Technology
MUC110 LEC12 Entrepreneurship
MUC110 LEC12 Entrepreneurship
MUC110 LEC11.Music In Tv And Advertising
MUC110 LEC11.Music In Tv And Advertising
MUC110 LEC10.Music in Film
MUC110 LEC10.Music in Film
MUC110 LEC 9. Radio
MUC110 LEC 9. Radio
MUC110.LEC6 Record Deals and Economics
MUC110.LEC6 Record Deals and Economics
MUC110. LEC2.The Producer's Role
MUC110. LEC2.The Producer's Role
Último
Annual General Meeting Presentation Slides
Annual General Meeting Presentation Slides
KeppelCorporation
Keppel Ltd. 1Q 2024 Business Update Presentation Slides
Keppel Ltd. 1Q 2024 Business Update Presentation Slides
KeppelCorporation
Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03
DallasHaselhorst
Investment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy Cheruiyot
ictsugar
APRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdf
Rbc Rbcua
Case study on tata clothing brand zudio in detail
Case study on tata clothing brand zudio in detail
Ariel592675
Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...
Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...
lizamodels9
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
ashishs7044
Kenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith Perera
ictsugar
Intro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdf
pollardmorgan
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaon
callgirls2057
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
lizamodels9
FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607
dollysharma2066
Japan IT Week 2024 Brochure by 47Billion (English)
Japan IT Week 2024 Brochure by 47Billion (English)
Data Analytics Company - 47Billion Inc.
Digital Transformation in the PLM domain - distrib.pdf
Digital Transformation in the PLM domain - distrib.pdf
Jos Voskuil
MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?
Olivia Kresic
BEST Call Girls In Greater Noida ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
BEST Call Girls In Greater Noida ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
noida100girls
BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
noida100girls
Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...
Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...
lizamodels9
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
dollysharma2066
Último
(20)
Annual General Meeting Presentation Slides
Annual General Meeting Presentation Slides
Keppel Ltd. 1Q 2024 Business Update Presentation Slides
Keppel Ltd. 1Q 2024 Business Update Presentation Slides
Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03
Investment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy Cheruiyot
APRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdf
Case study on tata clothing brand zudio in detail
Case study on tata clothing brand zudio in detail
Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...
Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
Kenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith Perera
Intro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdf
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607
Japan IT Week 2024 Brochure by 47Billion (English)
Japan IT Week 2024 Brochure by 47Billion (English)
Digital Transformation in the PLM domain - distrib.pdf
Digital Transformation in the PLM domain - distrib.pdf
MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?
BEST Call Girls In Greater Noida ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
BEST Call Girls In Greater Noida ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...
Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
MUC110 LEC4.Record Promotion and Distribution
1.
Promotion and Distribution
of Recorded Music © 2007 musicbizclasses.com
2.
Record Promotion
© 2007 musicbizclasses.com
3.
Creating The Demand:
The Team Marketing Radio Promotion Artist Development Artist Relations Promotions Product Management Sales Publicity Advertising © 2007 musicbizclasses.com
4.
Creating the Demand:
Publicity PUBLICITY: The Publicity Team (aka Media Relations): is responsible for procuring free placements of stories, pitches and announcements in the Media Media. Information is placed at: p •Radio •Consumer and Trade Magazines •Newspapers N •Internet •TV (Cable, Network TV Information includes: announcements, reviews, feature articles, i t i ti l interviews, t lk show performance appearances talk h f © 2007 musicbizclasses.com
5.
Creating the Demand:
Promotions Promotions: The Promotions teams- Radio, Video, New Media, General Promotions and Tour staff are responsible for creating high impact programs for diverse industry partners- radio stations, retailers, websites, websites TV productions Tactics include: –Independent Radio Promotion campaign –Production and Promotion of Videos Production –Contests, Give-aways, In-Store Appearances –Promotional ringtones and downloads –Tour Support © 2007 musicbizclasses.com
6.
Creating the Demand:
Advertising Advertising: The Advertising team is responsible for purchasing ad space or making targeted media buys. Ads are placed in a variety of media including: –Print- Consumer and Trades journals, magazines, newspapers –Broadcast- TV Cable (Independents), Radio Broadcast TV, (Independents) –In-Store Publications/Retailer Newsletters –Internet © 2007 musicbizclasses.com
7.
Creating the Demand:
Sales Sales: The Sales team is responsible for working with distributors to inform retailers about new releases Sales uses these tools to help encourage Sell-In: –Discounts –Promo Copies –100% inventory return policy 100% –Retailer support $$ © 2007 musicbizclasses.com
8.
RECORD MARKETING TOOLS: PRESS
KIT Offers a complete package about an artist and new release Press Kit Elements: • Artist/Band Biographies & Background • CD/single • Digital Artwork Logo, Screen Shots, Head Shots • Testimonials: Industry Awards, Recognitions • Press Release • Press Clippings • “Cut-by-Cut”-Track listing with artist’s p y g personal comments • EPK: • Video Interviews • Video of Performances © 2007 musicbizclasses.com
9.
RECORD MAREKTING TOOLS: PRESS
RELEASE Creates compelling, timely announcements about artist/new release Press Release Elements: • A Answers the I th Important “W” questions- t t ti Who, What, When, Where, Why • Headline • Dateline • Lead Paragraph • Body Copy • Company Boilerplate • Contact Information © 2007 musicbizclasses.com
10.
RECORD MAREKTING TOOLS: ONE
SHEET Created b the R C d by h Record L b l to provide d Label id a comprehensive snapshot of information on a new release release. The One Sheet captures the most important data of the upcoming release. And helps “sell” retailers with an outline p of the marketing support available. © 2007 musicbizclasses.com
11.
One Sheet Elements: •
Album Art and Logo • Storyline/Buzz about Record/Artists • Artist’s Bio • Promotion and Marketing Plans g • Key Selling Points and Sales Tactics • Street date • Contact Info • Track Listings • Tour Plans • B Code Bar C d © 2007 musicbizclasses.com
12.
Record Distribution
© 2007 musicbizclasses.com
13.
Distribution What is
Distribution? • the commercial sales process of moving goods from product manufacturers to end-consumers d Goals 1)Sell maximum # of units (physical and digital) g ) 2)Service retail accounts for repeat business © 2007 musicbizclasses.com
14.
Distribution Moving product from
Manufacturer to Consumer RECORD DISTRIBUTOR RETAILER LABEL Manufacturer Manages and Sells the product makes the warehouses the to consumers product product INVENTORY MANAGEMENT AND CONTROL IS THE FOUNDATION © 2007 musicbizclasses.com
15.
Record Label Distribution
Overview • Labels Create/Package Records: – Business objective: Create Marketing buzz and Branding and get consumers interested in the music • Distributors Move Records from Pressing to Stores: g – Business objective: Generate revenue from stocking Music Product in Retail stores (Sell In) • Retail Stock Records for Consumer Purchase: – Business objective: Generate revenue from selling direct to consumers (Sell Through) © 2007 musicbizclasses.com
16.
Record Label Distribution
Overview •Distributors are the middlemen between the labels and the retail outlets- outlets –they exist because they have developed more y y p efficiency in getting physical Records to record stores •Every established distributor, whether local, regional or national has a circuit of retail national, outlets they service on a regular basis © 2007 musicbizclasses.com
17.
Record Label Distributor
Services 1. Order (buy) Records from Labels 2. Warehouse or store the records that are waiting t b shipped iti to be hi d 3. Track sales via invoicing and sales tracking 4. Help develop marketing campaigns. 4 H l d l k ti i 5. Employ a sales staff to pitch and inform retail stores about their inventory 6. Deliver merchandise, set up displays and make sure that inventory is stocked y 7. Collect left over product that stores are unable to sell- “returns” © 2007 musicbizclasses.com
18.
Distributor Types •Main Distributor
Types: – Major Label Distribution – Independent Distribution – Rack Jobbers – One Stops One-Stops – Online- Digital and Physical Online © 2007 musicbizclasses.com
19.
Distributor Types Major Label
Distribution- Distributors that are divisions or subsidiaries of Major Labels. Labels Usually manage their own label’s label s music via Branch Offices across the U.S. Independent Distributors- Distributors Distributors usually sell smaller and independent labels into stores– music chains and mom-and-pop stores- mom and pop stores generally focus on a few genres--RED, ADA, IDC, RedEye, Koch, Burnside, ThirtyTigers © 2007 musicbizclasses.com
20.
Distributor Types Rack Jobbers-
Distributors that manage music sales inside Large Retail Chains- have varying payment agreements with retailers generally focus on Top 40 & retailers- Pop genres; often rent floor space from retailers- Anderson Merchandisers, EDGE One Stops- Distributors that services smaller retail stores with access to larger distributors catalog- lower minimums- SuperD, Caroline AEC/IDN SuperD Caroline, AEC/IDN, Baker & Taylor Online/Digital Distributors: Distributors that work exclusively online/with digital formats Typically formats. Typically, independent–TuneCore, SongCast, The Orchard Digital Retailers- iTunes, Amazon, ThinkIndie.com, AmieStreet.com Digital Platforms- Nimbit, Snocap, ioda © 2007 musicbizclasses.com
21.
Other Distributor Types: D-I-Y: •
Consignment • Record Sales at gigs • Record Sales and Downloads via artists’ own websites Miscellaneous: • Record Clubs- Yourmusic.com • Re-packagers- TV infomercials- Time-Life • Cut Out Wholesalers- eBay Cut-Out Wholesalers eBay, MoonlightSales.com © 2007 musicbizclasses.com
22.
Retail Music Environment •
65% of all music sold is Physical Product- Primarily Product CDs • Bricks-and-Mortar stores 85-90% of all Physical y Record sales are generated in retail stores Store Types •“Big Box”- Mass Merchandisers- Target, Wal-Mart, Best Buy •Small to Mid Size Chain F Y E Small Mid-Size Chain- F.Y.E. •Independent/”Mom and Pop”- Amoeba, Twist &Shout •Non-Music w/related lifestyle inventory space © 2007 musicbizclasses.com
23.
Promotion vs. Publicity Source:
Record Label Marketing, Tom Hutchison © 2007 musicbizclasses.com
24.
Media Examples Source: Record
Label Marketing, Tom Hutchison © 2007 musicbizclasses.com
25.
FOR EDUCATIONAL
USE ONLY DO NOT COPY OR DISTRIBUTE Source: Record Label Marketing, Tom Hutchison © 2007 musicbizclasses.com