Enviar búsqueda
Cargar
MUC110.LEC5a Marketing Plan
•
6 recomendaciones
•
1,165 vistas
M
MUC110
Seguir
Basic Elements of a Marketing Plan
Leer menos
Leer más
Empresariales
Entretenimiento y humor
Vista de diapositivas
Denunciar
Compartir
Vista de diapositivas
Denunciar
Compartir
1 de 31
Recomendados
MUC110 LEC4.Record Promotion and Distribution
MUC110 LEC4.Record Promotion and Distribution
MUC110
Marketing
Marketing
serdar635
Mix
Mix
Aallouche Fouad
Marketing mix
Marketing mix
vinita111
MUC109 LEC 1. Overview of the Commercial Music Industry
MUC109 LEC 1. Overview of the Commercial Music Industry
MUC109
The global music industry trends and patterns
The global music industry trends and patterns
Caribbean Development Bank
MUC109 LEC 12.Non Profit Music
MUC109 LEC 12.Non Profit Music
MUC109
05 ecoconnect Integrated Marketing Communications IMC RoadMap
05 ecoconnect Integrated Marketing Communications IMC RoadMap
Selvakani Nadar
Recomendados
MUC110 LEC4.Record Promotion and Distribution
MUC110 LEC4.Record Promotion and Distribution
MUC110
Marketing
Marketing
serdar635
Mix
Mix
Aallouche Fouad
Marketing mix
Marketing mix
vinita111
MUC109 LEC 1. Overview of the Commercial Music Industry
MUC109 LEC 1. Overview of the Commercial Music Industry
MUC109
The global music industry trends and patterns
The global music industry trends and patterns
Caribbean Development Bank
MUC109 LEC 12.Non Profit Music
MUC109 LEC 12.Non Profit Music
MUC109
05 ecoconnect Integrated Marketing Communications IMC RoadMap
05 ecoconnect Integrated Marketing Communications IMC RoadMap
Selvakani Nadar
求められる「ニュースリテラシー」
求められる「ニュースリテラシー」
SocialCompany, Inc.
How to write a marketing plan
How to write a marketing plan
Element Three
How To Write A Killer Marketing Plan
How To Write A Killer Marketing Plan
Entrepreneurial Society of SJSU
Marketing & strategic Planing
Marketing & strategic Planing
Assem Abdel Halim
Presentasi marketing kelompok 3
Presentasi marketing kelompok 3
Kristine M H
Customer Acquisition GROWTalks
Customer Acquisition GROWTalks
Laura "@pistachio" Fitton
Marketing Plan Rencana Pemasaran
Marketing Plan Rencana Pemasaran
Yodhia Antariksa
Marketing Plan Final
Marketing Plan Final
leilajannati
Marketing Plan
Marketing Plan
Yodhia Antariksa
Marketing Plan Presentation Template
Marketing Plan Presentation Template
Demand Metric
Sample Marketing Presentation/Plan
Sample Marketing Presentation/Plan
Jay DeLane
MUC110.LEC3 Intro to Record Marketing
MUC110.LEC3 Intro to Record Marketing
MUC110
Module 1 ppt mmi 543 introduction to marketing
Module 1 ppt mmi 543 introduction to marketing
Chris Palmer
StaceyHerron
StaceyHerron
Stacey Herron
Alison Shepard Resume
Alison Shepard Resume
Alison Shepard
IA Entertainment Marketing Plan.pptx
IA Entertainment Marketing Plan.pptx
Gerald Brown
IA Entertainment Marketing Plan.pptx
IA Entertainment Marketing Plan.pptx
Gerald Brown
Against the echo magazine
Against the echo magazine
jackgriffiths15
Digipak
Digipak
Robert Rowe
PROMO (INTERPRETING THE BRIEF)
PROMO (INTERPRETING THE BRIEF)
KenzieBlenkinsopp
Ffint business entertainment services
Ffint business entertainment services
Hisplus Systems Limited
RADAR
RADAR
Melvin "Mel Man" Breeden
Más contenido relacionado
Destacado
求められる「ニュースリテラシー」
求められる「ニュースリテラシー」
SocialCompany, Inc.
How to write a marketing plan
How to write a marketing plan
Element Three
How To Write A Killer Marketing Plan
How To Write A Killer Marketing Plan
Entrepreneurial Society of SJSU
Marketing & strategic Planing
Marketing & strategic Planing
Assem Abdel Halim
Presentasi marketing kelompok 3
Presentasi marketing kelompok 3
Kristine M H
Customer Acquisition GROWTalks
Customer Acquisition GROWTalks
Laura "@pistachio" Fitton
Marketing Plan Rencana Pemasaran
Marketing Plan Rencana Pemasaran
Yodhia Antariksa
Marketing Plan Final
Marketing Plan Final
leilajannati
Marketing Plan
Marketing Plan
Yodhia Antariksa
Marketing Plan Presentation Template
Marketing Plan Presentation Template
Demand Metric
Sample Marketing Presentation/Plan
Sample Marketing Presentation/Plan
Jay DeLane
Destacado
(11)
求められる「ニュースリテラシー」
求められる「ニュースリテラシー」
How to write a marketing plan
How to write a marketing plan
How To Write A Killer Marketing Plan
How To Write A Killer Marketing Plan
Marketing & strategic Planing
Marketing & strategic Planing
Presentasi marketing kelompok 3
Presentasi marketing kelompok 3
Customer Acquisition GROWTalks
Customer Acquisition GROWTalks
Marketing Plan Rencana Pemasaran
Marketing Plan Rencana Pemasaran
Marketing Plan Final
Marketing Plan Final
Marketing Plan
Marketing Plan
Marketing Plan Presentation Template
Marketing Plan Presentation Template
Sample Marketing Presentation/Plan
Sample Marketing Presentation/Plan
Similar a MUC110.LEC5a Marketing Plan
MUC110.LEC3 Intro to Record Marketing
MUC110.LEC3 Intro to Record Marketing
MUC110
Module 1 ppt mmi 543 introduction to marketing
Module 1 ppt mmi 543 introduction to marketing
Chris Palmer
StaceyHerron
StaceyHerron
Stacey Herron
Alison Shepard Resume
Alison Shepard Resume
Alison Shepard
IA Entertainment Marketing Plan.pptx
IA Entertainment Marketing Plan.pptx
Gerald Brown
IA Entertainment Marketing Plan.pptx
IA Entertainment Marketing Plan.pptx
Gerald Brown
Against the echo magazine
Against the echo magazine
jackgriffiths15
Digipak
Digipak
Robert Rowe
PROMO (INTERPRETING THE BRIEF)
PROMO (INTERPRETING THE BRIEF)
KenzieBlenkinsopp
Ffint business entertainment services
Ffint business entertainment services
Hisplus Systems Limited
RADAR
RADAR
Melvin "Mel Man" Breeden
Detroit SOULcase Event Proposal
Detroit SOULcase Event Proposal
BethanyEast PR
GCSE Student Workbook
GCSE Student Workbook
CCN Media
MUC109 LEC2. Managers, Agents, Publicists and Attorneys
MUC109 LEC2. Managers, Agents, Publicists and Attorneys
MUC109
2013 Keyboard Media Kit
2013 Keyboard Media Kit
Tyler Reed
MUC110 LEC1. Overview of Recorded Music Industry
MUC110 LEC1. Overview of Recorded Music Industry
MUC110
Kostos, Peter J Resume
Kostos, Peter J Resume
Peter Kostos, MBA
EJohnston - 2016 Resume
EJohnston - 2016 Resume
Eric Johnston
Gideen pitchdeck 10 2014
Gideen pitchdeck 10 2014
Heiko Schmidt
'The Collective' Marketing Strategy for NUVO TV
'The Collective' Marketing Strategy for NUVO TV
Tom Van Wie
Similar a MUC110.LEC5a Marketing Plan
(20)
MUC110.LEC3 Intro to Record Marketing
MUC110.LEC3 Intro to Record Marketing
Module 1 ppt mmi 543 introduction to marketing
Module 1 ppt mmi 543 introduction to marketing
StaceyHerron
StaceyHerron
Alison Shepard Resume
Alison Shepard Resume
IA Entertainment Marketing Plan.pptx
IA Entertainment Marketing Plan.pptx
IA Entertainment Marketing Plan.pptx
IA Entertainment Marketing Plan.pptx
Against the echo magazine
Against the echo magazine
Digipak
Digipak
PROMO (INTERPRETING THE BRIEF)
PROMO (INTERPRETING THE BRIEF)
Ffint business entertainment services
Ffint business entertainment services
RADAR
RADAR
Detroit SOULcase Event Proposal
Detroit SOULcase Event Proposal
GCSE Student Workbook
GCSE Student Workbook
MUC109 LEC2. Managers, Agents, Publicists and Attorneys
MUC109 LEC2. Managers, Agents, Publicists and Attorneys
2013 Keyboard Media Kit
2013 Keyboard Media Kit
MUC110 LEC1. Overview of Recorded Music Industry
MUC110 LEC1. Overview of Recorded Music Industry
Kostos, Peter J Resume
Kostos, Peter J Resume
EJohnston - 2016 Resume
EJohnston - 2016 Resume
Gideen pitchdeck 10 2014
Gideen pitchdeck 10 2014
'The Collective' Marketing Strategy for NUVO TV
'The Collective' Marketing Strategy for NUVO TV
Más de MUC110
MUC110 LEC8 Music.Technology
MUC110 LEC8 Music.Technology
MUC110
MUC110 LEC12 Entrepreneurship
MUC110 LEC12 Entrepreneurship
MUC110
MUC110 LEC11.Music In Tv And Advertising
MUC110 LEC11.Music In Tv And Advertising
MUC110
MUC110 LEC10.Music in Film
MUC110 LEC10.Music in Film
MUC110
MUC110 LEC 9. Radio
MUC110 LEC 9. Radio
MUC110
MUC110 LEC7.CD PRODUCTION PROCESS
MUC110 LEC7.CD PRODUCTION PROCESS
MUC110
MUC110.LEC6 Record Deals and Economics
MUC110.LEC6 Record Deals and Economics
MUC110
MUC110. LEC2.The Producer's Role
MUC110. LEC2.The Producer's Role
MUC110
Más de MUC110
(8)
MUC110 LEC8 Music.Technology
MUC110 LEC8 Music.Technology
MUC110 LEC12 Entrepreneurship
MUC110 LEC12 Entrepreneurship
MUC110 LEC11.Music In Tv And Advertising
MUC110 LEC11.Music In Tv And Advertising
MUC110 LEC10.Music in Film
MUC110 LEC10.Music in Film
MUC110 LEC 9. Radio
MUC110 LEC 9. Radio
MUC110 LEC7.CD PRODUCTION PROCESS
MUC110 LEC7.CD PRODUCTION PROCESS
MUC110.LEC6 Record Deals and Economics
MUC110.LEC6 Record Deals and Economics
MUC110. LEC2.The Producer's Role
MUC110. LEC2.The Producer's Role
Último
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
amitlee9823
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
kapoorjyoti4444
Falcon Invoice Discounting: Unlock Your Business Potential
Falcon Invoice Discounting: Unlock Your Business Potential
Falcon investment
How to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League City
Eric T. Tung
Eluru Call Girls Service ☎ ️93326-06886 ❤️🔥 Enjoy 24/7 Escort Service
Eluru Call Girls Service ☎ ️93326-06886 ❤️🔥 Enjoy 24/7 Escort Service
Damini Dixit
Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024
Marel
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
dollysharma2066
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
amitlee9823
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Anamikakaur10
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
dollysharma2066
Call Girls In Noida 959961⊹3876 Independent Escort Service Noida
Call Girls In Noida 959961⊹3876 Independent Escort Service Noida
dlhescort
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
Adnet Communications
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Sheetaleventcompany
Cheap Rate Call Girls In Noida Sector 62 Metro 959961乂3876
Cheap Rate Call Girls In Noida Sector 62 Metro 959961乂3876
dlhescort
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
Abortion pills in Kuwait Cytotec pills in Kuwait
Falcon Invoice Discounting: Empowering Your Business Growth
Falcon Invoice Discounting: Empowering Your Business Growth
Falcon investment
Famous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st Century
rwgiffor
Phases of Negotiation .pptx
Phases of Negotiation .pptx
nandhinijagan9867
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
amitlee9823
Falcon Invoice Discounting platform in india
Falcon Invoice Discounting platform in india
Falcon Invoice Discounting
Último
(20)
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
Falcon Invoice Discounting: Unlock Your Business Potential
Falcon Invoice Discounting: Unlock Your Business Potential
How to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League City
Eluru Call Girls Service ☎ ️93326-06886 ❤️🔥 Enjoy 24/7 Escort Service
Eluru Call Girls Service ☎ ️93326-06886 ❤️🔥 Enjoy 24/7 Escort Service
Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
Call Girls In Noida 959961⊹3876 Independent Escort Service Noida
Call Girls In Noida 959961⊹3876 Independent Escort Service Noida
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Cheap Rate Call Girls In Noida Sector 62 Metro 959961乂3876
Cheap Rate Call Girls In Noida Sector 62 Metro 959961乂3876
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
Falcon Invoice Discounting: Empowering Your Business Growth
Falcon Invoice Discounting: Empowering Your Business Growth
Famous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st Century
Phases of Negotiation .pptx
Phases of Negotiation .pptx
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Falcon Invoice Discounting platform in india
Falcon Invoice Discounting platform in india
MUC110.LEC5a Marketing Plan
1.
Marketing Records
g © 2007 musicbizclasses.com
2.
The Marketing Plan
g © 2007 musicbizclasses.com
3.
The Marketing Plan WHAT: A
Marketing Plan is a document that addresses all marketing activities for a new release (or product) WHY: Aligns complex activities & spending decisions with company objectives and budget constraints. Supports disciplined, well-researched approach to a company’s marketing process. © 2007 musicbizclasses.com
4.
The Marketing Plan A
Marketing Plan outlines both strategy and tactics used to promote recorded music • Strategy long-term, overall approach, to a business issue, that focuses on the big picture • Tactics the actual problem-solving techniques © 2007 musicbizclasses.com
5.
The Marketing Plan
in 5 Questions • What am I trying to promote/sell? • Who am I trying to reach? • What are the obstacles to achieving success? • What are the resources I need to implement my plan? • How will I measure success? © 2007 musicbizclasses.com
6.
Approaches to the
Marketing Plan Traditional: T diti l Push Approach Based on crafted Brand Messages directed to targeted consumers Non-Traditional Pull Approach Organic Word of Mouth Based on conversations, stories and shared experiences with consumers © 2007 musicbizclasses.com
7.
A Record Label
Marketing Plan Outlines… O tli •Unique value of particular release/artist •Target A dience Audience •Marketplace conditions- seasonal •Different marketing and promotional “channels” channels or outlets: • Radio • Press- Newspapers, magazines • Internet • TV • Tactics-Concept, Art, Copy, P.O.P (displays, racks, banners), Advertising, racks banners) Advertising Publicity © 2007 musicbizclasses.com
8.
Elements of a
Marketing Plan I. E I Executive Summary: ti S A high-level summary of the marketing plan. Brief description of product to be marketed and associated goals, such as sales figures and strategic g g goals. II. II Situation Analysis • Company Analysis •G l Goals • Strengths and Weaknesses • Unique Value Proposition © 2007 musicbizclasses.com
9.
Elements of a
Marketing Plan • Sizing the Market Opportunity: • Number/Market Share • Type • Competitor Analysis • Market position • Strengths &Weaknesses • M k t share Market h © 2007 musicbizclasses.com
10.
Elements of a
Marketing Plan •Climate Climate –SWOT Analysis –PEST Analysis • Political and legal environment • Economic environment • Social and cultural environment • Technological environment © 2007 musicbizclasses.com
11.
Elements of a
Marketing Plan • Customer/Audience Analysis –T Target Audience segments: t A di t • Description • Value drivers • Behavior- How they use product y p • How to reach them • Price sensitivity • Decision process • Support requirements © 2007 musicbizclasses.com
12.
Elements of a
Marketing Plan III. III The Marketing Mix Overview of strategic approach; details of the marketing mix (4 P's): Product Price Place (distribution) ( ) Promotion © 2007 musicbizclasses.com
13.
Elements of a
Marketing Plan PRODUCT The product decisions should consider the product's advantages and how they will be leveraged. Product decisions should include: • Branding elements • Quality • Scope of product line • Warranty • Packaging © 2007 musicbizclasses.com
14.
Elements of a
Marketing Plan PRICE Price decisions include pricing strategy strategy, expected volume, and decisions for the following pricing variables: • List price • Di Discounts t • Bundling • Payment terms and financing options p © 2007 musicbizclasses.com
15.
Elements of a
Marketing Plan PRICE Digital Singles Pricing Source: “Record Label Marketing”, Tom Hutchison Physical CD Pricing © 2007 musicbizclasses.com
16.
Elements of a
Marketing Plan PLACE (Distribution) • Decision variables include: • Distribution channels, such as direct, retail, distributors & intermediates • Motivating the channel - for example, distributor margins • Criteria for evaluating distributors • Locations • Logistics, including transportation, warehousing, and order fulfillment © 2007 musicbizclasses.com
17.
Elements of a
Marketing Plan PROMOTION • Public relations ub c e a o s • Promotional programs • Conversations/Social media • Advertising, including: how much and which media • Projected results of the promotional p g programs © 2007 musicbizclasses.com
18.
Elements of a
Marketing Plan PROMOTION: Publicity Planning Source: “Record Label Marketing”, Tom Hutchison © 2007 musicbizclasses.com
19.
Elements of a
Marketing Plan IV. Fi IV Financial/Sales Projections i l/S l P j ti • The Budget • The selected strategy's immediate gy effects, expected long-term results, and any special actions required to achieve them • This section usually includes forecasts of revenues and expenses as well as the results of a break-even analysis © 2007 musicbizclasses.com
20.
Elements of a
Marketing Plan IV. Fi IV Financial/Sales Projections i l/S l P j ti © 2007 musicbizclasses.com
21.
Marketing Records: Measuring Success
© 2007 musicbizclasses.com
22.
Measuring Tools in
the Music Industry Used to measure Sales & Usage Data and b ild “th charts”- d build “the h t ” What are consumers buying and listening to? Two Primary Systems: –SoundScan= U it S l (retail) S dS Unit Sales –BDS= Airplay or spins (broadcast) © 2007 musicbizclasses.com
23.
SoundScan (Nielsen) • Data
system for tracking sales of music and music video products • Collects sales data from over 14,000 outlets: --retail (music stores and big box) --non-traditional (on-line stores, venues, mail order) • In U.S. and Canada • W kl collection; reported on W d Weekly ll ti t d Wednesdays d (previous Monday through Sunday) • Used in Billboard Music Charts © 2007 musicbizclasses.com
24.
SoundScan • SoundScan categorizes
Recorded Music as Albums, Singles or Video: ALBUM SINGLES LP 12" ALBUM LP 12” SINGLE CD ALBUM CD SINGLE CASS.ALBUM CASS. SINGLE DIGITAL ALB DIGITAL SINGLE DVD AUDIO MAXI CD SINGLE VIDEO DVD © 2007 musicbizclasses.com
25.
SoundScan Registration • Any
product with a dedicated UPC/ISRC bar code can be tracked by SoundScan •UPC- Universal Product Code (physical product- i.e. CDs) •ISRC- International Standard Recording Code (digital product- i.e. digital downloads) • Must register your title at least 3 weeks before sell date • Registration is free © 2007 musicbizclasses.com
26.
SoundScan Reports 300+ SoundScan
reports i l d 300 S dS include: Store Types (chain, Independent, etc) Artists Titles Genres Regions Cities (DMA) Weekly Year to Date Archives © 2007 musicbizclasses.com
27.
SoundScan Users •Billboard Magazine
Charts •Major & Independent Record Companies •Distribution C Di t ib ti Companiesi •Artist Managers, Booking Agents •Concert Promoters Venue Owners etc Concert Promoters, Owners, etc. •Online Retailers and Digital Delivery Co.s •Media and Entertainment Research firms •Music Publications and Journalists •MTV, VH1, CMT © 2007 musicbizclasses.com
28.
BDS (Nielsen) • Data
system for broadcast or “airplay” of music and airplay music related media • P Proprietary di it l system captures d t f i t digital t t data from 100 million illi “spins” annually • 1,600 terrestrial radio stations, satellite radio and cable music channels tracked • In140 markets in the U.S. and 30 in Canada • Tracks local stations and “network” stations • Used to create the Billboard and Radio Records R di Ai l Ch t R di & R d Radio Airplay Charts © 2007 musicbizclasses.com
29.
BDS • BDS categorizes
Airplay By: – Types of delivery: Terrestrial/Local, yp y , Satellite, Cable and Internet • BDS reports include: – Songs/Artists by: Formats Stations Regions Dayparts © 2007 musicbizclasses.com
30.
Other Industry Measuring
Tools Radio & Records: PromoSquad “Hit Predictor Rankings by a panel Hit Predictor”- of music listeners MediaBase: Radio Music Charts Big Champagne: Extensive reporting on Peer-to-Peer file sharing of Music, Videos, Games, Software © 2007 musicbizclasses.com
31.
Online/ Social Media
Tracking Tools Google Analytics/Google Alerts Trendrr.com Rockdex.com BandMetrics.com B dM t i Blogpulse.com Blogpulse com The Hype Machine Blog yp g © 2007 musicbizclasses.com