De MWG organiseerde op dinsdag 20 november 2012 in CoolBrands House in Amsterdam een kennis- en inspiratiesessie rondom het thema Big Data. Wat is het en wat zijn de trends? Big Data wordt ook in de media-industrie ongetwijfeld een big issue. Moderator: John Faasse (Uitbijter). Sprekers: Marjolijn Kamphuis (Medeoprichter en CEO Foodzy.com/Eigenaar OKGO), Stef van Grieken (Voorzitter Het Nieuwe Stemmen), Nick North (Global lead media GfK UK), Stephan Noller (CEO nugg.ad), Mervyn Brookson (Manager Business Information & Performance UM)

1. THE BIG DATA
MEDIA REVOLUTION
Stephan Noller – CEO nugg.ad
MWG – Big Data & Media
Amsterdam, November 20th 2012

2. THE VALUE
OF ONLINE APPR. APPR.
DATA 310 BN. EUR 910 BN. EUR
(2,7 % OF (7,9 % OF
EU 27 GDP) EU 27 GDP)
Source: EDiMA, European Digital Media Association, 2012
DATA DRIVEN TECHNOLOGY ON THE RISE

3. FOR THE MEDIA INDUSTRY
BIG DATA MEANS ...

4. 1.1 Bn.
active profiles
AUTOMATISATION OF THE ENTIRE
MEDIA & DATA INFRASTRUCTURE

5. Intent to buy
a car + Interested in
consumer electronics Hot Spots e.g.:
income:
3.000- + Household size Luxury Shoppers
2 and more Car Buyers
4.000 EUR
Health/Fitness
...
High affinity
Business ....
econonmy Shopping preference:
Decision
+ Geo-Targeting supermarket
Makers
Gender: male
Age: 30-39 years
COUNTLESS OPTIONS TO DEFINE &
REACH THE RIGHT AUDIENCE

6. CONTACT CLASS
CONTACT CLASS OPTIMISATION
MEASUREMENT (OPTIONAL)
ANONYMOUS
USER
PROFILE
PREDICTIVE AD INSIGHTS &
i.e. FMCG products REPORTINGS
BRAND ENGAGEMENT BRANDING OPTIMISER
MEASUREMENT (OPTIONAL)
Brand Awareness Brand Awareness
Brand Affinity Brand Affinity
Purchase Intention Purchase Intention
TOOLS FOR REAL-TIME OPTIMISATION,
BRAND METRICS & INSIGHTS

7. CASE STUDY:
BIG DATA AT WORK
Increase brand awareness
& sales for De Cecco pasta
An online only campaign
across leading
Danish publishers

8. nugg.ad Branding Technology:
Powered by our targeting engine
working with up to 15.000 profile
updates per second

9. RESULTS
SALES & BRAND IMPACT
AIDED BRAND AWARENESS
PRE-TEST MID-TEST POST-TEST
TNS Gallup measurement

10. MAJOR ADVERTISERS ALREADY BENEFIT
FROM THE DATA DRIVEN REVOLUTION

11. TWO EFFECTS ...

12. IN A DATA DRIVEN
WORLD OF MEDIA:
The role of
media planners
will significantly
change

13. IN A DATA DRIVEN
WORLD OF MEDIA:
One major priority:
The role of
To balance privacy
media planners
requirements and
will significantly
business
change
opportunities

14. EUROPE‘S
THANK YOU! AUDIENCE
EXPERTS
FOLLOW US: 1.1 Bn.
active profiles
twitter.com/stephannoller
twitter.com/nuggad
15.000
profile updates per
facebook.com/nuggad second (peak)
40 Bn.
www.nugg.ad predictions per month