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The Mobile Sunscreen Project,[object Object],by Max Zamkow,[object Object],Challenge:,[object Object],Utilize Mobile and/or Social Technology to influence people to apply sunscreen as part of their morning routine.,[object Object],habits.stanford.edu,[object Object]
Focus: University Students (18 – 25),[object Object],Assumptions: ,[object Object],Most students check their email as soon as they wake,[object Object],[object Object],[object Object]
Plan: Pre-Trigger,[object Object],Assumption: Students are sleepy in the morning and forgetful,[object Object],=> Send an email each morning reminding participants to look for the sticky-note,[object Object],Good Morning [Participant Name]! Check out today’s Sunscreen Sticky! ,[object Object]
Results Collection,[object Object],Have the participants respond to the morning email after they’ve put on the sunscreen,[object Object],Send an email in the evening reminding participants who did not respond to reply,[object Object],Hey [Participant Name]! Did you remember to put on sunscreen this morning? Reply back if you did!,[object Object]
Results,[object Object]
Discussion,[object Object],Worked decently for some, not for others,[object Object],How well would it have worked if we used random participants instead of friends?,[object Object],How many participants will continue to apply sunscreen daily? A follow-up study would be interesting,[object Object]
Mobile Sunscreen

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Mobile Sunscreen

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