This is the presentation I gave at the ADMA Forum 2012 conference. You can read the full post supporting the presentation here: http://mikehickinbotham.com/7ps-of-social-media-management-revised/ The 7P's is a basic social media management structure I've developed that directly stems from working in social media at one of Australia's biggest brands since 2008.

1. 7P’s of Social Media
Management
ADMA Forum 2012
Mike Hickinbotham

2. Hi, my name is …

3. Is your brand keeping pace?
• Fragmentation of the
media landscape.
• Rampant creative
destruction.
• Brands are publishers.
• People are
broadcasters.
• Attention is a scarce
resource.

4. 1. Purpose
• What is your business objective?

5. 2. Performance
• What is your business and social media
activity performance indicators?
Purpose Business Social Media

6. 3. Proposition
• Why should people care?

7. 4. People (external)
• Consumers or customers?

8. 4b. People (internal)
• Educate employees about new media’s
opportunities and risks.
Telstra’s 3R’s of Social
Media Engagement
1.Representation
2.Responsibility
3.Respect

9. 5. Platforms
• Rent or own?
External
Publishers
Social Assets
Brand.
com

10. 6. Programming
• Content creation and distribution

11. 7. Process
• New or existing? Static or dynamic?

12. mikehickinbotham.com