1. The Domestic
Macadamia Market
Presented by James Keldoulis
GB-Commtrade Pty Limited

2. GB-Commtrade Pty Limited
• Sales & marketing company
• Importer & exporter
• Representative & exclusive agent
• Distributor & logistics management
• Specialist in nuts, dried fruits and related products
• Offices in Sydney and Melbourne
• HACCP certified
• Member of the AMS and other trade associations
• Member of the management committee of Nuts for Life

3. Australian Nut Consumption
at trade, 2003 - 2011
48000 400
46000 380
360
44000
340
42000
320
40000
$A millions
300
Tonnes
38000
280
36000
Tonnes 260
34000 $A millions
240
Linear (Tonnes)
32000 220
Linear ($A millions)
30000 200
2002-03 2003-04 2004-05 2005-06 2006-07 2007-08 2008-09 2009-10 2010-11
Source: Nuts for Life

4. Domestic Retail Grocery share
Source: Aust Macadamia Society

5. Total Macadamia Kernel Sales
AUSTRALIAN KERNEL SALES BY KEY MARKET BY FINANCIAL YEAR
14,000
12,000
956
1,101
10,000 1,460
2,814
2,451
Volume (MT)
8,000 1,566
1,504 1,285 1,324
1,314
6,000 655
2,669 3,042 1,339
2,648
4,000 1,533
2,000 3,883 3,452 3,413 3,096
0
FY 2009 FY 2010 FY 2011 FY 2012
DOMESTIC EUROPE JAPAN USA OTHER ASIA OTHER
Source: The Australian Macadamia Handlers Association

6. Macadamia Retail Volumes
Macadamia retail sales volume
by key category (kg) FY10 FY11 FY12
Cooking Nut
Straight Lines 126,800 142,900 166,200
Category
Salty Snack Nut Straight Lines 54,500 48,600 50,700
Category Mixed 201,980 206,480 235,790
Health Category Straight Lines 22,508 24,728 30,825
Other channels 318,763 299,195 290,880
Fresh Produce Straight Lines 1,120,428 1,018,184 931,846
Category Mixed 280,107 254,546 232,962
Total 2,125,086 1,994,632 1,939,203
Source: Aztec, Nielsen Homescan. Note: industry estimates for share of mixed nuts
in salty snacks at 10%. Industry estimate.

7. Macadamia vs Cashew Pricing
20
A 18
U
D
16
p
e 14
r
12
k
g
10
Premium Style 1
E
x
8 WW320 Raw Cashews
F
a 6
c
t 4
o
r
y 2
0
2007 May 2008 May 2009 May 2010 May 2011 May 2011 December 2012 May
Raw Style 1 Australian Macadamias Vs Raw Vietnamese WW320 Cashews
Source: GB-Commtrade

8. Macadamia Opening Prices
20
A
U 18
D
16
p
e
r 14
k 12
g
10 Prem Style 1
e
x Prem Style 4L
8
Style 6
F
a
6
c
t
o 4
r
y 2
0
2007 opening 2008 opening 2009 opening 2010 opening 2011 opening 2011 December 2012 opening
Domestic opening prices
Source: GB-Commtrade

9. Macadamias are
Good for your business
and
Good for your Health
Market