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What’s the Big(ger) Idea?How to Create Blog Content that Connects With Readers,[object Object],http://www.flickr.com/photos/ausnahmezustand/,[object Object]
Mack Collier – Social Media Strategist,[object Object],Stay in touch with me here:,[object Object],Business site – http://mackcollier.com,[object Object],Twitter – http://www.twitter.com/mackcollier,[object Object],Email – mack.collier@gmail.com,[object Object],You can find this presentation online at:,[object Object],http://www.slideshare.net/mackcollier,[object Object],Please follow #Blogchat every Sunday night on Twitter starting at 8pm,[object Object]
   All Engagement is Not Created Equally…ll,[object Object]
What’s your engagement strategy?,[object Object]
 Types of Engagement,[object Object],Comments,[object Object],Emails/Phone Calls,[object Object],Subscribing to the blog’s feed (RSS or Email),[object Object],Reading the post,[object Object],Visiting your website,[object Object],Buying your product/service,[object Object]
What we’ll cover today,[object Object],Creating Content That Encourages the Engagement You Want,[object Object],Writing Better Headlines,[object Object],Getting More Comments,[object Object],What’s the ‘Bigger Idea’ Behind Your Blog?,[object Object],Giving Readers a Sense of Ownership,[object Object]
1 – Create Content That Encourages the Engagement You Want,[object Object]
What’s your call to action?,[object Object]
What’s the Big(ger) Idea? How to Create Blog Content That Connects With Readers
What’s the Big(ger) Idea? How to Create Blog Content That Connects With Readers
2 – Writing Better Headlines ,[object Object],Don’t simply summarize your post, focus on making it shareableand interesting.,[object Object]
Your headline should be interesting enough to quickly grab the attention of a reader…,[object Object],but also be consistent with the content of the post.  ,[object Object]
Which Headline is Better?,[object Object],Why Trigger E-Mail Programs Work,[object Object],Or….,[object Object],10 Proven Tips for Making Your Trigger E-Mail Program a Success!,[object Object]
Which Headline is Better,[object Object],How to Write Blog Posts That Get You Business,[object Object],Or…,[object Object],The One Blog Post That Got Me Over $22,000 in Consulting Business,[object Object]
Which Headline is Better,[object Object],Twitter Can Affect Search Results,[object Object],Or…,[object Object],How is Twitter Impacting Search and SEO?  Here’s the (Visual) Proof,[object Object]
3 – Getting More Comments,[object Object],Respond to comments,[object Object],Ask for comments – ‘What do you think?’,[object Object],Make your writing conversational,[object Object],Highlight readers that comment,[object Object],Leave something on the table,[object Object]
No (successful) blog is an island…,[object Object],http://www.flickr.com/photos/aaronescobar,[object Object]
4– What’s the ‘Bigger Idea’ Behind Your Blog?                                                       ,[object Object],http://www.flickr.com/photos/dexxus,[object Object]
“Let other companies, brands, apps battle with one another over who has the most awesome product, while the REAL battle is over who has the most awesome users.”,[object Object],- Kathy Sierra ,[object Object]
What’s the Big(ger) Idea? How to Create Blog Content That Connects With Readers
What’s the Big(ger) Idea? How to Create Blog Content That Connects With Readers
What’s the Big(ger) Idea? How to Create Blog Content That Connects With Readers
What’s the Big(ger) Idea? How to Create Blog Content That Connects With Readers
5 – Give Readers a Sense of Ownership in the Content ,[object Object]
What’s the Big(ger) Idea? How to Create Blog Content That Connects With Readers
What’s the Big(ger) Idea? How to Create Blog Content That Connects With Readers
What’s the Big(ger) Idea? How to Create Blog Content That Connects With Readers
To review…,[object Object],Create Content That Encourages the Engagement You Want,[object Object],Write Better Headlines,[object Object],Getting More Comments,[object Object],Find the ‘Bigger Idea’ Behind Your Blog,[object Object],Give Readers a Sense of Ownership,[object Object]
Your Turn, Any Questions?,[object Object],http://www.flickr.com/photos/hiddedevries/,[object Object]

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What’s the Big(ger) Idea? How to Create Blog Content That Connects With Readers

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