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Working 
Better 
Together 
Characteristics of Productive, Creative Organizations 
adam connor | experience design director | @adamconnor | aconnor@madpow.com
Business 
Stakeholders 
Product Owners 
Analysts 
SMEs
Design 
UX Designers 
Information Architects 
Interaction Designers 
Content Strategists
Development 
Front-End 
Back-End 
Platform Spec.
EEvveerryyoonnee iiss iinnvvoollvveedd iinn tthhee ccrreeaattiivvee pprroocceessss.. 
The user’s experience is the responsibility and mutual goal of all team 
members. Everyone participates in a process of discovery, definition, 
exploration, iteration and validation.
? 
? ?
TThheerree iiss cclleeaarr ccrreeaattiivvee vviissiioonn aanndd ddiirreeccttoorrsshhiipp.. 
The individual leading the project sees and communicates the vision to 
individual contributors. Additionally, they understand when to look to 
specific areas of expertise or collaboratively derive consensus when refining 
and defining aspects of the vision.
Low Fidelity 
Representative 
High Fidelity 
The Real Deal
Low Fidelity 
Representative 
High Fidelity 
The Real Deal
Low Fidelity 
Representative 
High Fidelity 
The Real Deal
Low Fidelity 
Representative 
High Fidelity 
The Real Deal
TThheeyy ddoonn’’tt sseeee ddeessiiggnn aanndd ddeevveellooppmeenntt aass sseeppaarraattee pphhaasseess.. 
There is a continuum of fidelity that begins with high-level representative 
elements and progresses to the final, real solution. Designers and developers 
work in tandem to visualize and explore ideas as they move along it.
Observe 
Create Learn
Observe 
Create Learn
Observe 
∞ 
Create Learn
TThheeyy bbuuddggeett aanndd ssttaaffff ffoorr pprroodduuccttss,, nnoott pprroojjeeccttss.. 
They understand the iterative nature of design and product evolution and so 
teams are established around products and services to continuously observe, 
learn and refine solutions over the long-term.
TThheeyy bbuuiilldd tteeaamss bbaasseedd oonn iinnddiivviidduuaallss,, nnoott jjuusstt sskkiillllss.. 
The ability to collaborate and coordinate work resides in the relationships of 
the people involved. Selecting individuals to be on a team has as much to do 
with their habits, attitudes and behaviors as it does their skills and 
knowledge.
Chhaannggiinngg ccuullttuurree iiss HARD,, bbuutt nnoott IIMPOSSIIBLLEE!! 
Your position in your organization has a direct impact on your ability to 
influence culture change. But no matter what that position is, you can still try.
Changing culture is HARD, but not IMPOSSIBLE! 
Your position in your organization has a direct impact on your ability to 
influence culture change. But no matter what that position is, you can still try. 
Look for, and build TRUST. 
It is the vehicle that allows creativity to happen.
Thanks! 
adam connor 
experience design director 
@adamconnor 
aconnor@madpow.com 
madpow.com

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Working Better Together: Characteristics of Productive, Creative Organizations - Adam Connor, 2014

  • 1. Working Better Together Characteristics of Productive, Creative Organizations adam connor | experience design director | @adamconnor | aconnor@madpow.com
  • 2.
  • 3. Business Stakeholders Product Owners Analysts SMEs
  • 4. Design UX Designers Information Architects Interaction Designers Content Strategists
  • 6.
  • 7.
  • 8.
  • 9. EEvveerryyoonnee iiss iinnvvoollvveedd iinn tthhee ccrreeaattiivvee pprroocceessss.. The user’s experience is the responsibility and mutual goal of all team members. Everyone participates in a process of discovery, definition, exploration, iteration and validation.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14. ? ? ?
  • 15.
  • 16.
  • 17. TThheerree iiss cclleeaarr ccrreeaattiivvee vviissiioonn aanndd ddiirreeccttoorrsshhiipp.. The individual leading the project sees and communicates the vision to individual contributors. Additionally, they understand when to look to specific areas of expertise or collaboratively derive consensus when refining and defining aspects of the vision.
  • 18.
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  • 20.
  • 21.
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  • 23.
  • 24. Low Fidelity Representative High Fidelity The Real Deal
  • 25. Low Fidelity Representative High Fidelity The Real Deal
  • 26. Low Fidelity Representative High Fidelity The Real Deal
  • 27. Low Fidelity Representative High Fidelity The Real Deal
  • 28. TThheeyy ddoonn’’tt sseeee ddeessiiggnn aanndd ddeevveellooppmeenntt aass sseeppaarraattee pphhaasseess.. There is a continuum of fidelity that begins with high-level representative elements and progresses to the final, real solution. Designers and developers work in tandem to visualize and explore ideas as they move along it.
  • 29.
  • 30.
  • 31.
  • 32.
  • 33.
  • 35.
  • 36.
  • 39. TThheeyy bbuuddggeett aanndd ssttaaffff ffoorr pprroodduuccttss,, nnoott pprroojjeeccttss.. They understand the iterative nature of design and product evolution and so teams are established around products and services to continuously observe, learn and refine solutions over the long-term.
  • 40.
  • 41.
  • 42.
  • 43.
  • 44.
  • 45.
  • 46. TThheeyy bbuuiilldd tteeaamss bbaasseedd oonn iinnddiivviidduuaallss,, nnoott jjuusstt sskkiillllss.. The ability to collaborate and coordinate work resides in the relationships of the people involved. Selecting individuals to be on a team has as much to do with their habits, attitudes and behaviors as it does their skills and knowledge.
  • 47. Chhaannggiinngg ccuullttuurree iiss HARD,, bbuutt nnoott IIMPOSSIIBLLEE!! Your position in your organization has a direct impact on your ability to influence culture change. But no matter what that position is, you can still try.
  • 48. Changing culture is HARD, but not IMPOSSIBLE! Your position in your organization has a direct impact on your ability to influence culture change. But no matter what that position is, you can still try. Look for, and build TRUST. It is the vehicle that allows creativity to happen.
  • 49. Thanks! adam connor experience design director @adamconnor aconnor@madpow.com madpow.com