ICICI Bank is India's second largest bank. It was founded in 1955 as the Industrial Credit and Investment Corporation of India to support the industrialization of India. ICICI Bank launched in 1994 and became the first Indian bank to list on the New York Stock Exchange in 2000. ICICI Bank provides a wide range of banking and financial services including retail banking, credit cards, investment banking, insurance, and private banking. It has over 800 branches across India and has expanded internationally with subsidiaries in countries like Canada, Russia, Singapore, and the United Kingdom.
2. ABOUT ICICI BANK
• Industrial Credit and Investment Corporation of India
• Founded in 1955 by as a joint-venture of the World Bank
• ICICI Bank launched internet banking operations in 1998.
• In 2000, ICICI Bank became the first Indian bank to list on the
New York Stock Exchange and it is listed on BSE & NSE .
• ICICI Bank is India's second largest bank.
3. PROFILE OF ICICI BANK
• Type
• Founded
• Headquarter
• Industry
• Net revenue
• Net Profit
• Employees
• Website
:
:
:
:
:
:
:
:
Public
1995
Mumbai, Maharashtra, India
Banking, Financial service
US$ 13.812 billion (2013)
US$ 1.6 billion (2013)
81254 (2013)
www.icicibank.com
4. BOARD OF DIRECTORS
• Chairman
:
• CEO
:
• Executive Director :
• Vice president
:
• General manager :
K.V.Kamath
Chanda Kochhar
N. S. Kannan
Mr. Vishvesh G. Bhaga
Ms. Shilpa Kumar
5. ICICI Bank History
• 1955 - The Industrial Credit and Investment Corporation of India Limited
(ICICI) was incorporated
• 1994 - ICICI established Banking Corporation as a banking subsidiary.
Renamed as 'ICICI Bank Limited’.
• 2001- ICICI acquired Bank of Madura (est. 1943).
• 2002 -The Boards of Directors of ICICI and ICICI Bank approved the reverse
merger of ICICI, ICICI Personal Financial Services Limited and ICICI Capital
Services Limited, into ICICI Bank.
• 2003 ICICI opened subsidiaries in Canada and the United Kingdom (UK), and
in the UK. It also opened an Offshore Banking Unit (OBU) in Singapore and
representative offices in Dubai and Shanghai.
• 2004 ICICI opens an office in Bangladesh to tap the extensive trade between
that country, India and South Africa.
6. ICICI Bank
• 2005 ICICI acquired Investitsionno-Kreditny Bank (IKB), a Russia bank
with about US$4mn in assets, head office in Balabanovo in the
Kaluga region, and with a branch in Moscow. ICICI renamed the
bank ICICI Bank Eurasia. Also, ICICI established a branch in Dubai
International Financial Centre and in Hong Kong.
• 2006 ICICI Bank UK opened a branch in Antwerp, in Belgium. ICICI
opened representative offices in Bangkok, Jakarta, and Kuala
Lumpur.
• 2007 ICICI amalgamated Sangli Bank, which was headquartered in
Sangli, in Maharashtra State, and which had 158 branches in
Maharashtra and another 31 in Karnataka State.
• ICICI also received permission from the government of Qatar to open
a branch in Doha and from . ICICI Bank Eurasia opened a second
branch, this time in St. Petersburg.
7. ICICI Bank
• 2008 The US Federal Reserve permitted ICICI to convert its
representative office in New York into a branch. ICICI also established
a branch in Frankfurt.
• 2013-ICICI Bank launches Branch on Wheels in Maharashtra, first
private sector bank to launch Mobile Branch with ATM
CONTROVERSY:
• main problems occurred after incorporation of ICICI in Banking
sector are recovery of loans and financial payments on vehicles.
• lot of cases sued against ICICI Bank of illegal ways of recovery and
sending Goondas to the defaulters.
• Suicide case found because of recovery .
8. PRODUCT AND SERVICES
• Travelers Cheque (initially)
• Card (Credit Cards,Debit Cards ,Travel Cards, Corporate Cards, Prepaid Cards ,Business Cards)
• Loans (Home Loans, Personal Loans, Two Wheeler Loans, Car Loans)
• Investment
• Insurance
• NRI banking
• Deposit
• Business banking
• Personal banking
9. Competitors
• HDFC Bank.
• SBI
• Allahabad Bank
• Andhra Bank
• Bank of Baroda
• Bank of India
• Bank of Maharashtra
• Canara Bank
• Central Bank of India
• Corporation Bank
•
•
•
•
•
•
•
•
•
•
•
•
Dena Bank
IDBI Bank
Indian Bank
Indian Overseas Bank
Oriental Bank of Commerce
Punjab & Sind Bank
Punjab National Bank
Syndicate Bank
UCO Bank
Union Bank of India
United Bank of India
Vijaya Bank
10. MARKET SHARE 2013 IN %
[VALUE]%
[VALUE]%
[VALUE]%
[VALUE]%
0
[VALUE]%
[VALUE]%
[VALUE]%
[VALUE]%
[VALUE]%
STATE BANK OF INDIA
PUNJAB NATIONAL BANK
ICICI BANK
BANK OF INDIA
CANARA BANK
HDFC BANK
IDBI BANK
AXIS BANK
CENTRAL BANK OF INDIA
OTHERS
14. MARKETING STRATEGY
To make its presence more prominent
Focus on credit quality
To create awareness about products through
advertisement
To maintain its brand of a global bank
15. SWOT ANALYSIS OF ICICI
STRENGTHS
• 2nd Largest private bank in India.
• Successfully diversified it’s operations.
• Listed in NYSE.
• Considered as a pioneer in usage of internet services.
• Aggressive and innovative marketing strategies.
16. WEAKNESS
• Primarily targets upper middle class and upper class of the society.
• Higher service charges.
• Poor customer care/service
• Focus only on high end customers
• Transaction cost.
17. OPPORTUNITIES
• New IT & ITES companies
• Dissatisfied customers of other Bank
• Business advising for smaller players
• Expanding business to the middle and lower income groups.
