Influencing policy (training slides from Fast Track Impact)
The google story
1.
2. DETAILS OF THE BOOK
• Publishers: pan mac Millan ltd. In 2005
• Cost: Rs.259 on flipcart.com
• Pages: 326
3. AUTHORS
• DAVID A VISE
• Pulitzer prize
winner.
• This is his 4th book.
• MARK MALSEED
• Information industry
consultant
• Investigative reporter
4. Spring 1995,New student orientation at Stanford.
Larryandsergey.
William Gates Computer Science Center
Rajeev Motwani and MIDAS(mining data at
Stanford)
Inktomi, Altavista and yahoo checks
Digital Libraries Project, Links & PageRank .
Backrub & Its Logo.
Googleplex, google & G-o-o-g-o-l.
5. Google soon Overgrew bounds Of Lab.
Technology Disclosed to Stanford OTL(office of technology
licensing).
Incomparable Google Potential. In 1997,Google has become
the de-facto search engine for the Stanford community.
Their advisors fund $ 10,000 for new computers.
They tried to sell this technology to various companies who
denied to take their technology.
Hence came out to be entrepreneurs.
7. 1. Andy Bechtolsheim gave $1 million
2. Through two venture capitalists
• John doerr of Kleiner Perkins Caufield &
Byers
• Mike moritz of Sequia capital
Both of them raising together $25 million
8. Hiring a Pilot & Getting Google
Eric Schmidt .
Winning AOL.
Overcoming inktomi and overture.
Google socialist, yahoo captialistic
approach.
9. th
5
And on
day & Global
Goooogling
Teoma (third generations search
technology ASK.COM).
Krishna Bharat and Google News.
Craig Nevill-Manning and Froogle.
Globalisation of Google.
10. Google Economy ( basically through click based
pricing of adds)
Going public ( initial share price was between $110
to $135 per share later reduced to $85 to $95 per share)
Charlie’s Place
Space Race(winning of AOL in providing ads to it,
and innovations Google Desktop Search, Google Mini)
11. Show Down & Trick
Clicks
Geico v. Google.
$1 Billion Per Year.
$100 Million Per Month.
$3 Million Per Day.
$50 Per Click.
12.
13.
14.
15. Attacking Microsoft
The real battle being waged was
over recruiting and retaining the
brightest technologists in the world.
16. What does the book convey ?
•
•
•
•
•
•
•
Focus on Great Technologies.
Focus on Great People.
A healthy disregard for the impossible.
Innovation.
Determination.
Believe.
Ambition
Finally it’s a good book that takes us through the journey of
google keeping us glued to it.