A Strategy & Marketing framework which may be used by a wide range of industries to select use cases or projects depending on the investment limitations and the strategic goals of the company.

1. A Strategy & Marketing Framework

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B E N E F I T S
RISK
Q u i c k
W i n s
C r i t i c a l
S t ra t e g i c
A n a ly z e /
A b a n d o n
Size of the circle indicates the relative business value from investments
Cost/Effort/Investments
Business/ Brand/ Organizational

3. Q u i c k
W i n s
 Trial use cases which help in testing the feasibility
 Low investment needed to ensure teething issues are caught
 Strategy: select use cases involving controlled groups
C r i t i c a l
 Core use cases that are well-understood and tried elsewhere
 Less investments provide the maximum & near-term benefits
 Strategy: select business driving & customer facing use cases
S t ra t e g i c
 Transformational use cases which involve lot of innovation
 Significant investment & thought needed for deriving benefits
 Strategy: Innovate to create new needs and radical solutions
A n a ly z e /
A b a n d o n
 Dicey use cases which are untested and liable to fail
 High investments discourage business from approving such cases
 Strategy: Select such cases,only when all else have been tried

4. Madhuranath R © 2013
madhuranath.r@gmail.com