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Sonja Wilson / Nokia presenting at Magenta Advisory multichannel event, May 15 2012
- 3. I need a phone
I have a phone
I need support
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- 8. Nokia.com targets will be set to 6 KPIs in 3 categories
Demand Generation KPIs Engagement KPIs Lead Generation KPIs
1. Volume - Nokia.com visits (#) 3. Volume - Product page visits (#) 5. Volume – Sales channel exits (#)
2. Quality - Bounce rate per traffic 4. Quality - Visit satisfaction (%) 6. Quality – Bounce rate
source (%) for Ncom leads (%)
Organic traffic
Sales traffic
• Online
• Offline
Bought traffic
Social traffic
DM traffic
8
Company Confidential