3. 01 /// WHAT IS MARKETING AUTOMATION?
Marketing automation is software that automates your
marketing efforts. As a result, your sales and marketing teams
can work in tandem with one another. This allows many
marketing practices to take shape, including:
• Lead Generation (Create interest in product or service)
• Segmentation (divide target market into subset of customers with common variables)
• Lead Nurturing (process use to build relationship)
• Lead Scoring (methodology to rank prospects)
• Relationship Marketing (emphasize customer retention & satisfaction)
• Customer Retention (loyalty)
• ROI Measurement (investment vs revenue)
EFFECTIVENESS OF MARKETING AUTOMATION ON DIGITAL MARKETING

4. 02 /// IS MATKETING AUTOMATION RIGHT FOR ME:
EFFECTIVENESS OF MARKETING AUTOMATION ON DIGITAL MARKETING
• Businesses of all sizes can properly utilize marketing
automation.
• It increases the operational efficiency of your business
while driving revenue.
• If you’re concerned about leads and are wanting to
increase your business and revenue, then yes, marketing
automation is most definitely right for you.
• Selecting the right digital agency will help expand what’s
possible, not to mention provide countless benefits.

6. 03 /// MARKETING AUTOMATION FEATURES:
EFFECTIVENESS OF MARKETING AUTOMATION ON DIGITAL MARKETING
Image source: Marketo

7. 04 /// COMMON TRAITS: CONTENT
EFFECTIVENESS OF MARKETING AUTOMATION ON DIGITAL MARKETING
Content creation is a MUST for SEO, Marketing Automation
and Social Media.
• Social is SEO & Content is Social
• Marketing Automation is about Engagement
• You must feed digital marketing channels with whitepapers,
guides, infographics, videos, articles, blogs, memes, etc...
CONTENT: QUALITY - QUANTITY – VELOCITY - VARIETY

8. 05 /// COMMON TRAITS: INSIGHTS AND ANALYTICS
EFFECTIVENESS OF MARKETING AUTOMATION ON DIGITAL MARKETING
You might be winning, but who actually is scoring the goals?
SEO & SM generate leads but Marketing Automation can
track conversions to the person that actually converted and
the value of the closed sale.

9. 05 /// COMMON TRAITS: PERSONALIZED & DYNAMIC
EFFECTIVENESS OF MARKETING AUTOMATION ON DIGITAL MARKETING
Marketing Automation has the ability to deliver personalize
dynamic web content based on visitor data and demographic.
No matter where the user is coming from SEO or SM to visit
your site, then personalized data is presented based on their
info.
Example, a lead found our site magiclogix.com on Google by searching for Drupal
Development Agency. We recognize that is John Doe, CIO of a technology company.
Then our website will present personalized content to John based on his technology
industry such as banners, resources, blogs, articles, whitepapers, clients, etc… This will
be a HUGE PLUS to increase conversion rates.

10. 06 /// COMMON TRAITS: REAL TIME LISTENING
EFFECTIVENESS OF MARKETING AUTOMATION ON DIGITAL MARKETING
• Listen & respond to individuals on a 1-to-1 basis, in real time (any channel)
• Listen to everyone in your industry
• Completely inform every engagement & action we take with every person
• Select the right channel for every engagement and automated action
• Automate as much work as possible, free sometime
• Provide analytics suitable for A/B testing cross-channel, real time engagement
with individuals

11. 07 /// BENEFITS OF MARKETING AUTOMATION:
EFFECTIVENESS OF MARKETING AUTOMATION ON DIGITAL MARKETING
• Marketing and Sales Alignment
• Better and Deep Insights
• Reduce Cost (decrease labor cost and
increase efficiency)

12. 08 /// HOW MA BENEFITS OTHER SERVICES:
EFFECTIVENESS OF MARKETING AUTOMATION ON DIGITAL MARKETING
1. Improving Existing Digital Marketing Services
2. Maximizing Website Launch Results
3. Optimizing Outsourced Sales Programs

13. 09 /// HOW MA BENEFITS OTHER SERVICES: (1)
EFFECTIVENESS OF MARKETING AUTOMATION ON DIGITAL MARKETING
Improving Existing Digital Marketing Services:
By moving beyond the email blast to lead
nurturing programs powered by marketing
automation, you can make social media a part of
every campaign and deliver the content buyers
want, when they want it.

14. 10 /// HOW MA BENEFITS OTHER SERVICES: (2)
EFFECTIVENESS OF MARKETING AUTOMATION ON DIGITAL MARKETING
Maximizing Website Launch Results:
Leads from a newly launched website must be
properly nurtured; otherwise, they can wither on
the vine, making the website appear ineffective at
delivering sales-qualified leads. MA helps you
maximize a website launch effort by progressing
leads through the buyer funnel, so more leads
convert to sales opportunities.

15. 11 /// HOW MA BENEFITS OTHER SERVICES: (3)
EFFECTIVENESS OF MARKETING AUTOMATION ON DIGITAL MARKETING
Optimizing Outsourced Sales Programs
They increase effectiveness of outsourced sales
resources by focusing their time on sales-ready
leads nurtured with relevant content and
prioritized with custom lead scoring.

16. 12 /// SUMMARY:
EFFECTIVENESS OF MARKETING AUTOMATION ON DIGITAL MARKETING
Marketing automation isn’t just another fancy word for
relationship marketing or email marketing; it’s all about
streamlining a process for your sales and marketing teams,
allowing some processes to be automated while others
maintain a real human connection.
Appropriate lead management, scoring and nurturing can
lead to lifelong customers and better relationships.

17. 13 /// CONTACT HASSAN BAWAB
Hassan Bawab, CEO of Magic Logix
Office: 214.694.2162 ext. 3000
Email: hbawab@magiclogix.com
www.MagicLogix.com
www.hassanbawab.com
Stay in touch with Hassan at:
EFFECTIVENESS OF MARKETING AUTOMATION ON DIGITAL MARKETING