In a recent webinar, Magnetic and comScore presented new data on search activity to provide marketers with a better understanding of search data and the true power of intent. View the full presentation to learn how search data from beyond the search engine is becoming a valuable asset for search and display campaigns.
Key points covered in the webinar include:
- State of search activity across core search and non-search engines
- Value of non-search engines & their role in the consumer funnel
- Data opportunities afforded by retargeting
- Differentiation by vertical across non-search engines
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
Com score magnetic_5.2.12
1. Beyond Search Engines: The Brave New World of
Retargeting Data
Eli Goodman, Media Evangelist, comScore, Inc. @LosBuenos
James Green, CEO, Magnetic @jamesANGreen
*A copy of today’s presentation will be sent to all attendees within 48 hours