This talk was given by Vivian Steller, Lemonize, and Orlando Maier, PERI, at Magnolia Conference 2015 in Basel, Switzerland. Magnolia is easy – in a lot of different ways. That’s why we love it, use it and resell it. Magnolia provides sophisticated out-of-the-box multisite support. Yet managing large-scale, multilingual projects is still a challenge. To serve a multitude of sites, each one translated into different languages is just the beginning. But when it comes to the creation of country-specific product portfolios and content, advanced concepts are required. In our session, we'll demonstrate how we are solving these challenges in a real-life project: the relaunch of the PERI international websites, which include more than 40 subsidiary websites and roughly the same amount of different languages which need to be authored by dozens of editors world-wide. We will show you how we customize Magnolia 5 and extend its I18n concepts in order to provide a perfect authoring experience. We lay a special focus on enhancing Magnolia’s outstanding usability even more to help authors avoid errors and significantly reduce editing and training effort when managing products, projects, assets and other data. We attempt to take Magnolia I18n to the next level – and we are happy to share our experience with you.

1. MAGNOLIA
INTERNATIONALIZATION
FOR GLOBALIZED
ENTERPRISE WEBSITES
PRESENTEDBY VIVIANSTELLER LEMONIZE & ORLANDOMAIER PERI
MAGNOLIACONFERENCE2015-BASEL,JUNE10TH,2015

2. 2Internationalization for Globalized Enterprise Websites
ORLANDOMAIER
WEBDEVELOPER
PERIONLINEMARKETING
VIVIANSTELLER
FOUNDER&SOFTWAREARCHITECT
LEMONIZE

3. Internationalization for Globalized Enterprise Websites 3
Why choose Magnolia
for your globalized
digital business strategy?
TAKE
AWAYS 1
Photo by Brian Chan

4. Internationalization for Globalized Enterprise Websites 4
How to use Magnolia to
globally manage many
sites in many different
languages?
TAKE
AWAYS 2
Photo by Brian Chan

5. Internationalization for Globalized Enterprise Websites 5
How Magnolia can be used to
implement content re-use
and localized variations
of content.
TAKE
AWAYS 3
Photo by Brian Chan

6. Internationalization for Globalized Enterprise Websites
Presentation Agenda
INTRO
SCENARIO
SOLUTION
CONCLUSION
PERI
RELAUNCH
PROJECT
GLOBALIZATION
WITH
MAGNOLIA DEMO

7. 7Internationalization for Globalized Enterprise Websites
About the PERI Group
7
PERI is one of the leading providers and manufacturers
of formwork and scaffolding systems.

8. ▪ founded in 1969
▪ 7000+ employees world-wide
▪ 56+ subsidiaries, over 100 stock
yards world-wide
▪ 1.14 bil. EUR revenue in 2014
8Internationalization for Globalized Enterprise Websites
About the PERI Group

9. peri.de
peri.ru
peri.au
perime.com
periasia.com
peri-usa.com
.ca
peri.com.br
peri.cl
peri.no
peri.co.uk
peri.com
9Internationalization for Globalized Enterprise Websites
PERI on the Web
Past & Future
▪ relaunch of PERI.com in
2013
▪ rolling-out subsidiary sites
failed
▪ re-using content across
sites was impossible
CURRENT STATE
▪ globally aligned digital
business strategy
▪ streamlined site
management
▪ manage all digital
content centrally,
re-use content globally
▪ shared infrastructure
TARGET STATE

10. ▪ Websites
▪ 40+ sites
▪ 20+ languages
▪ x.000 pages
▪ 50+ authors
located in different
countries
10Internationalization for Globalized Enterprise Websites
Relaunch Project Facts
▪ Digital assets
▪ 90+ products
▪ 120+ projects
▪ x.000 images
▪ 300+ videos
▪ 200+ job ads
▪ …
NUMBERS

11. Internationalization for Globalized Enterprise Websites 11
GLOBALIZATION
KEYREQUIREMENTS
INTERNATIONALIZATION
LOCALIZATION USABILITY

12. Internationalization for Globalized Enterprise Websites 12
GLOBALIZATION INTERNATIONALIZATION
LOCALIZATION USABILITY
GLOBALIZATION
Manage all sites centrally, common infrastructure
Re-use design and implementation across all global sites
Re-use content & digital assets across all global sites

13. Internationalization for Globalized Enterprise Websites 13
GLOBALIZATION INTERNATIONALIZATION
LOCALIZATION USABILITY
INTERNATIONALIZATION
Maintain all content & digital assets in multiple languages
Each subsidiary chooses subset of languages to publish

14. Internationalization for Globalized Enterprise Websites 14
GLOBALIZATION INTERNATIONALIZATION
LOCALIZATION USABILITYLOCALIZATION
Allow adjusting content to local circumstances
e.g. different product-relevant regulations in different countries
Localized variations of digital content

15. Internationalization for Globalized Enterprise Websites 15
GLOBALIZATION INTERNATIONALIZATION
LOCALIZATION USABILITYUSABILITY
Reducing errors by content editors
saves operational and management costs
Save training costs

16. 16Internationalization for Globalized Enterprise Websites
WHY MAGNOLIA FOR
GLOBALIZED WEBSITES?

17. Internationalization for Globalized Enterprise Websites
WHY MAGNOLIA FOR
GLOBALIZED WEBSITES?
ARCHITECTURE
&INFRASTRUCTURE
17
1
AUTHOR & PUBLIC SCALABILITY & PERFORMANCE
SECURITY MULTI-STEP DEPLOYMENT

18. Internationalization for Globalized Enterprise Websites
WHY MAGNOLIA FOR
GLOBALIZED WEBSITES?
18
MULTISITE&I18N
SUPPORT
SITE MANAGEMENT
MULTI-LINGUAL USER INTERFACE
LOCALE CONFIGURATION
2

19. Internationalization for Globalized Enterprise Websites
WHY MAGNOLIA FOR
GLOBALIZED WEBSITES?
19
INTEGRATIONPLATFORM
&APPFRAMEWORK3
TASK FOCUSED APPS
AUTHOR EXPERIENCE
CUSTOMIZABILITY
WEBSERVICES

20. Internationalization for Globalized Enterprise Websites
WHY MAGNOLIA FOR
GLOBALIZED WEBSITES?
20
AUTHOR
USABILITY4
EASE OF USE
TRANSLATION SUPPORTSITE SCOPING
HELP

21. Internationalization for Globalized Enterprise Websites
WHY MAGNOLIA FOR
GLOBALIZED WEBSITES?
21
CONTENTRE-USE&
LOCALIZEDVARIATIONS5
CONTENT VARIATIONS GEO-LOCAL CUSTOMIZATIONS

22. Internationalization for Globalized Enterprise Websites
WHY MAGNOLIA FOR
GLOBALIZED WEBSITES?
22
MOREGLOBALIZATION
RELATEDASPECTS6
PUBLISHING WORKFLOWS
SEARCH
SEORTL-SUPPORT
SECURITY

23. Internationalization for Globalized Enterprise Websites
DEMO
23

24. CONCLUSION

25. Internationalization for Globalized Enterprise Websites
LESSONS LEARNED
25
GLOBALIZATION MATTERS THINK GLOBAL

26. Internationalization for Globalized Enterprise Websites
LESSONS LEARNED
26
GLOBALIZATION MATTERS THINK GLOBAL
USABILITY MATTERS INVEST IN AUTHOR XP

27. Internationalization for Globalized Enterprise Websites
LESSONS LEARNED
27
GLOBALIZATION MATTERS THINK GLOBAL
USABILITY MATTERS INVEST IN AUTHOR XP
CONTENT RE-USE MATTERS DON’T DUPLICATE

28. Internationalization for Globalized Enterprise Websites
LESSONS LEARNED
28
ARCHITECTURE MULTISITE
PLATFORM FRAMEWORK
MOREUSABILITY
MAGNOLIA BUILT-IN

29. Internationalization for Globalized Enterprise Websites
LESSONS LEARNED
29
ARCHITECTURE MULTISITE
PLATFORM FRAMEWORK
MORE
SITE & LANGUAGE SCOPING
CONTENT RE-USE
LOCALIZED VARIATIONSUSABILITY
MAGNOLIA BUILT-IN GLOBALIZATION EXTENSIONS

30. Internationalization for Globalized Enterprise Websites
LESSONS LEARNED
30
ARCHITECTURE MULTISITE
PLATFORM FRAMEWORK
MORE
SITE & LANGUAGE SCOPING
CONTENT RE-USE
USABILITY
MAGNOLIA BUILT-IN GLOBALIZATION EXTENSIONS
MAGNOLIA IS WELL SUITED FOR GLOBALIZED ENTERPRISE WEBSITES
LOCALIZED VARIATIONS

31. 31Internationalization for Globalized Enterprise Websites
OUTLOOK
MAGNOLIA ADVANCED I18N FEATURES
TO BE INCORPORATED
INTO MAGNOLIA 5.X
ON GOING

32. 32Internationalization for Globalized Enterprise Websites
THANK YOU!
QUESTIONS?
PRESENTEDBY INCORPORATIONWITH