Mumbai, December 8th, 2010: The Mahindra Group today announced the launch of the first season of the Mahindra Blues Festival. The festival, a first in India, will bring international Blues superstars like Buddy Guy, Jonny Lang, Shemekia Copeland and Matt Schofield to Mumbai. The festival will also feature home grown talent like Soulmate from Shillong, Saturday Night Blues band from Kolkata and The Luke Kenny Mojo Jukebox.

1. ‘Mahindra Blues Festival’ debuts in Mumbai
Mr. Anand Mahindra, Vice Chairman & Managing Director, Mahindra Group, announces the launch
of the Mahindra Blues Festival 2011
Location: Media Cube, Mahindra Towers, Mumbai
• Featuring top name International Blues artists - Buddy Guy, Jonny Lang, Shemekia
Copeland, Matt Schofield
• Also featuring popular Indian bands – Soulmate, Saturday Night Blues Band and the
Luke Kenny Mojo Jukebox.
• February 5-6, 2011 – Mehboob Studio (Bandra)
Mumbai, December 8th, 2010: The Mahindra Group today announced the launch of the first season of
the Mahindra Blues Festival. The festival, a first in India, will bring international Blues superstars
like Buddy Guy, Jonny Lang, Shemekia Copeland, and Matt Schofield to Mumbai. The festival will
also feature home grown talent like Soulmate from Shillong, Saturday Night Blues band from Kolkata
and The Luke Kenny Mojo Jukebox. The two-day weekend festival will be held on February 5-6, 2011

2. at the Mehboob Studio, Mumbai. As a prelude to the festival, promotional gigs will be held at Blue Frog,
Mumbai, with prominent Indian Blues bands.
Speaking at the Corporate Headquarters of Mahindra Group, Mr. Anand Mahindra, Vice Chairman and
Managing Director, Mahindra Group, said, “The Blues, an American art form, ironically doesn’t get
as much attention as it deserves in the country of its origin, and indeed, around the world. We
would like the Mahindra Blues Festival to give this genre of music an overseas platform in the way
that Montreux has done for Jazz”.
The Mahindra Blues Festival will play out at the iconic and retro Mehboob studio on February 5 th and 6th,
2011. The studio will be designed specifically to create a Blues-like atmosphere, with three separate
stages for multiple concerts and sessions with the artistes.
The build-up to the festival will see renowned Indian Blues bands like The Beet Root Blues
Band featuring Pratish Motwani & Milind Deora on December 21, 2010 and The Luke Kenny Mojo
Jukebox on January 11, 2011 both at Blue Frog.
Buddy Guy, a five-time Grammy winner, is the definitive Blues artiste and has been a key influence on
popular rock and Blues artistes like Eric Clapton, Jimi Hendrix and Stevie Ray Vaughan. Jonny Lang,
the Grammy winning, former prodigy instrumentalist, topped the Billboard New Artist chart with his first
album at age 15, and stands now as a mature creative force having created five beautiful chart-topping
albums. Shemekia Copeland is already a force to be reckoned with in the Blues. She’s shared the stage
with such luminaries as Buddy Guy, B.B. King, Taj Mahal and John Mayer. Heir to the rich tradition of
soul-drenched divas like Ruth Brown, Etta James and Koko Taylor, Copeland’s shot at the eventual title
of Queen of the Blues is pretty clear. By some standards, she may already be there. Matt
Schofield's prowess as a Blues guitarist has taken his band to twelve countries; seen him playing with
iconic guitarists like Robben Ford; and brought him high praise in the Penguin Book of Blues Recordings
as one of only two living British artists in recording history to gain a maximum four-star rating.
The Mahindra Group has had a long history of giving back to the communities it operates in. In addition
to a wide array of CSR programs, the Group has been consistently supporting programs in Arts and
Culture. The Mahindra Excellence in Theatre Awards (META) celebrated its fifth anniversary this year.
META showcases and honours indigenous talent from remote areas of India in New Delhi each year.
The Mahindra Blues Festival is an International Festival and commences at a time when the Mahindra
Group is becoming increasingly global. The choice of Mumbai as the venue for the festival is fitting as not
only is it where the Mahindra Group is headquartered, but also because it’s a truly international city. The
festival promises to make an instant connect with the citizens of Mumbai – who experience exaggerated
amounts of struggle, strife and success and take all this on with a smile on their face and a song on their
lips!
The tickets to the Mahindra Blues Festival will be available shortly at www.bookmyshow.com, Rhythm
House and there is also a home delivery service (39895050). More information regarding the festival is
available on www.mahindrablues.com. This festival is organized by Oranjuice Entertainment.
About the Mahindra Group
Mahindra embarked on its journey in 1945 by assembling the Willys Jeep in India and is now a US $7.1
billion Indian multinational. It employs over 1,00,000 people across the globe and enjoys a leadership
position in utility vehicles, tractors and information technology, with a significant and growing presence in
financial services, aerospace, after-market, real estate, hospitality, logistics. The Mahindra Group today is
an embodiment of global excellence and enjoys a strong corporate brand image.

3. Mahindra is the only Indian company among the top tractor brands in the world. It is today a full-range
player with a presence in almost every segment of the automobile industry, from two-wheelers to UVs,
SUVs and CVs. Mahindra has acquired a majority stake in REVA Electric Car Co Ltd. (now called
Mahindra REVA), strengthening its position in the Electric Vehicles domain.
The Mahindra Group expanded its IT portfolio when Tech Mahindra acquired Satyam Computer Services,
now known as Mahindra Satyam.
Its flagship company Mahindra & Mahindra Limited has recently earned the distinction of being the only
Indian automobile manufacturer to feature in the top 10 list of the Carbon Disclosure Leadership Index in
India,- 2010, created by the Carbon Disclosure Project (CDP). CDP is an independent not-for-profit
organization holding the largest database of primary corporate climate change information in the world.